Planning Scheme of Wuyishan Tea Expo

Wuyishan is one of the famous tea producing areas in China, with profound tea culture, which enjoys a high reputation in the international market and is deeply loved by consumers in the domestic market. In order to further promote Wuyishan tea brand, improve the popularity and reputation of Wuyishan tea, enhance the competitiveness of Wuyishan tea in the market, and enrich the cultural life of citizens, it is very necessary to hold a tea fair with Wuyishan tea as the theme.

Second, the theme and purpose

Theme: * * taste Wuyishan tea, * * * enjoy tea fragrance culture.

Purpose:

1. Promote Wuyishan tea brand, and further improve the popularity and reputation of Wuyishan tea.

2. Promote the development of Wuyishan tea industry.

3. Expand the influence and competitiveness of Wuyishan tea in the market.

4. Enrich citizens' cultural life and improve their understanding and appreciation of tea culture.

5. Strengthen exchanges and cooperation within the industry and improve the overall competitiveness of the industry.

Third, activity planning

Time: April 10 to April 15, 2022 (***6 days).

Venue: Wuyishan Tea Producing Area

Main activities:

1. Wuyishan Tea Exhibition Area: Set up theme exhibition areas and special exhibition areas, including Wuyi Rock Tea, Wuyi Oolong Tea and Wuyi Green Tea. Show the planting, processing, tasting and drinking process of all kinds of tea, and let the public know more about Wuyishan tea culture.

2. Tea Competition: Select all kinds of tea, evaluate the quality, set up expert jury and public jury on the spot, and experts will make the final decision after public review.

3. Tea performance: Invited Wuyishan tea artists to perform tea performances and explain the tea ceremony, so that citizens can experience and appreciate the elegance of the tea ceremony and feel the charm of the tea ceremony culture.

4. Brewing competition: set up a tea tasting competition, invite tea teachers and tea friends to participate, make their own tea and have a competition on the spot.

5. Tea Culture Lecture: Experts will explain "tea culture" and other aspects to enhance the public's understanding of tea culture.

6. Investment promotion exhibition area: Invite relevant tea enterprises and catering enterprises to participate in the exhibition to show Wuyishan tea technology and marketing.

7. Promotion activities: Carry out Wuyishan tea tourism promotion activities, invite the media to participate in the report, and improve the visibility and influence of the activities.

Fourth, the expected effect.

1. Strengthen the publicity and promotion of Wuyishan tea brand through the activities of Tea Expo, and enhance brand awareness and reputation.

2. Improve the market competitiveness of Wuyishan tea, promote the development of Wuyishan tea industry and promote local economic development.

3. Enrich citizens' cultural life and improve citizens' awareness and appreciation of tea culture.

4. Strengthen internal communication in the tea industry and enhance the overall competitiveness of the industry.

5. Promote the development of tea tourism and local tourism in Wuyishan.

Verb (abbreviation of verb) abstract

This tea fair is an important activity to promote Wuyishan tea culture, which will fully display the brand image and cultural charm of Wuyishan tea, enhance the market competitiveness of Wuyishan tea, improve the overall competitiveness of tea industry, enrich the cultural life of citizens, improve the overall quality of citizens, and also promote the development of Wuyishan tea tourism and the prosperity of local tourism.