Qunar.com SEO quantitative analysis and traffic improvement plan

From an SEO technical point of view, Qunar.com’s SEO has been very good. However, the purpose of SEO is to obtain targeted potential customers, so all promotion methods to obtain potential customers can be applied in SEO. Below I will analyze it based on my own experience and understanding of Qunar.com.

Quantitative analysis of Qunar.com’s SEO

First, from the analysis of SEO data, it can be seen that Qunar.com is included in Baidu 10.1 million and Google is included 8.21 million. This shows that Qunar.com There is a lot of content. There are 27,181 keywords ranked in the top 50 on Baidu; this shows that Qunar.com’s previous SEO work was good. Alexa ranks around 500, which shows that Qunar.com has very high traffic (it is currently the travel website with the largest traffic).

Second, from the analysis of long-tail keywords, we can see that there are 27,181 keywords ranking in the top 50 of Baidu, which shows that the number of keywords laid out by Qunar.com is very large. At the same time, from the analysis of the keywords themselves, we can see that the vast majority of keywords are related to travel, air tickets, hotels, etc. This shows that the quality of keywords laid out by Qunar.com is very good.

Third, from the site structure analysis, we can see that Qunar.com has laid out keywords on the homepage, product pages and other locations, and the user experience in the content is also very good. This shows that the site structure of Qunar.com is very helpful in improving keyword rankings.

Fourth, from the analysis of external links, we can see that there are more than 19,333 external links on the homepage of Qunar.com, millions of ordinary external links, and 16.9 million Baidu domain data. This shows that Qunar.com’s external links are relatively strong.

In fact, in addition to these, there are many things that are good in SEO, so I won’t go into details here.

2 Qunar.com Competition Analysis and Countermeasures

Essentially speaking, SEO is the process of constant competition among multiple websites. Whichever website does good SEO will have a high ranking and will naturally have more traffic. Among the current travel websites, Qunar.com does not have many SEO competitors (because it ranks first in terms of SEO and traffic). So my focus today is not to analyze how to surpass competitors, but how to surpass yourself (continue to improve SEO effects on the existing basis).

How does Sanqunar.com surpass itself in SEO?

Yes, I think the next main SEO work of Qunar.com is to figure out how to surpass itself, because its competitors have been Beyond. Let me analyze it in detail below:

From a SEO technical perspective, we can start from several aspects such as "expanding keywords", "adjusting page structure", "improving internal links" and "attracting external links". Specifically, I would like to start with a few products:

1. Airlines: All airlines on Qunar.com have enabled second-level domain names (the activation of second-level domain names is of great benefit to SEO). For example, China Eastern Airlines. But when searching for many airline keywords, Qunar’s ranking is not very good. The reason is that there is no content support under these second-level domain names (no content means the website is small). Therefore, the optimization idea of ??airline second-level domain names is to add content. The specific methods can be: ① manually add information by editors; ② attract netizens to evaluate the airline, etc.

Note: Other second-level domain names that contain large search volume keywords but have no content can also refer to this idea.

2. Hotels: Every hotel on Qunar.com has comments and Q&A, and each comment and Q&A is an independent page. This strategy greatly increases the number of inclusions and internal links on the website. However, there is a way to further improve the SEO effect on this basis, which is to use an independent Title for each review and Q&A detail page. For example, the Title of a review page can be "Is there a difference in pricing between same-day check-in and advance reservation?" ?-Q&A about 7 Days Inn Beijing Dacheng Road Branch" instead of "Question from duon3926 about 7 Days Inn Beijing Dacheng Road Branch Hotel Q&A". The advantage of this is that you can easily leverage the power of netizens to optimize endless long-tail keywords.

3. Guide: The guide channel of Qunar.com is similar to Baidu Travel Channel. Although the SEO is not bad, there is still a big gap with Baidu Travel (Qunar Travel Channel has a lot of room for growth. ). Regarding the guide channel, I have two suggestions: ① Enable a first-level directory structure for the URLs of regions and attractions, which will greatly improve the inherent advantages; ② Enable automatic content for popular regions and attractions, and any region or attraction that appears for the first time in the guide keyword, the corresponding link will be automatically added. The advantage of this is to use strong internal links to improve the keyword rankings of popular areas and attractions. An increase in the ranking of these keywords will bring huge traffic.

4. Weather forecast: Qunar.com does not have a weather forecast channel, but many people who search for weather forecasts are potential users of Qunar.com, so you can increase traffic by optimizing keywords related to weather forecasts. Regarding weather forecasts, there are two suggestions: ① Use the first-level directory of the second-level domain name to establish weather forecast pages for various regions and attractions; ② Give these pages a large number of internal links to improve the ranking of these keywords.

5. Map and public transportation: Qunar.com does not have a map and public transportation channel, but many people who search for maps and public transportation are also potential users of Qunar.com, so it can be increased by optimizing keywords related to map and public transportation. flow. Regarding maps and bus channels, there are two suggestions: ① Use second-level domain names or third-level domain names to create map pages for each region, and use first-level directories to create pages for regional bus lines, sites, etc.; ② Give these pages a large number of internal links. to improve rankings for these keywords.

Okay, the above analyzed how to do SEO on Qunar.com based on several existing products and unavailable products. Of course, since I don’t have an in-depth understanding of Qunar.com, the above is just a preliminary analysis and personal thoughts; if I have an in-depth understanding, more detailed plans will be produced.