How about investing in the cultural tourism industry now? What are the advantages?

According to a set of data released by the National Tourism Administration, the national direct investment in tourism broke through the trillion mark in 20 15, and reached1299.7 billion in 20 16, up by 29.05% year-on-year, and it is expected to exceed15 trillion in 20 17, with an increase. At the same time, the national level actively leads the investment in cultural tourism industry. Zhao Feng, a partner of Yu He Capital, believes that the support of government policies will become an accelerant for private capital investment, and the investment in cultural tourism industry will continue unabated. A large amount of capital will promote cooperation, promote the integration of cultural tourism industry and form the development of the whole industrial chain.

Lv Wen is favored by various capitals, and its production and investment are active.

We can see that since 20 10, Wanda Group has built cultural tourism real estate projects in Changbai Mountain, Dalian, Wuhan and Xishuangbanna. OCT continues to invest in cultural tourism. Last year, the project invested in Guangdong, Sichuan, Yunnan, Hainan and other places. Since 20 14, Fosun Group has successively acquired global high-quality tourism product brands such as Cirque du Soleil in club med and Thomas Cook Travel Agency in Britain. Recently, Evergrande Group also announced the comprehensive layout of cultural tourism business. The investment momentum of cultural tourism industry is strong, and various consortia are advancing wave after wave in the investment market.

The diversification trend of cultural tourism market drives the diversification of investment.

Under the tide of consumption upgrading, the era of mass tourism is coming, the market demand is becoming more and more diversified, the areas of investors' concern are becoming wider and wider, and the investment direction is diversified. Characteristic towns, boutique homestays, ice and snow tourism, sports events, theme parks and other fields have become investment hotspots. According to the statistics of the first half of 20 16 released by the National Tourism Administration, the investment in holiday tourism accounted for 4 1.3%, and the investment in sightseeing tourism dropped significantly, from 54.3% to 39.6%.

Cultural tourism investment must return to value

Cross-border integration of tourism has gradually become a new driving force for development. Cross-border integration of tourism such as culture, sports and town transformation will be the general trend. The middle class is growing, and the new way of life consumption is promoting the rapid upgrading of tourism. In the future, the cultural tourism industry will inevitably face a process of survival of the fittest. The investment in cultural tourism is strong, but investors need to be calm. Zhao Feng, Yuhe Capital, believes that the cultural tourism industry in China is still in the primary stage of cultivating market and consumption habits, and there is still a lot of room for optimization in the project allocation on the supply side. Different from the Internet industry, the investment in the cultural tourism industry focuses on IP cultivation and must focus on maximizing long-term interests. Products and services should return to the value itself. Rain and capital will firmly follow the road of pan-cultural tourism industry investment, adhere to value investment as the core, and help the cultural tourism industry to develop healthily and prosperously.