Character design

01

In the first issue of the Roundtable, Jiang Fangzhou, Ma Weidu, Ma Jiahui, and Dou Wentao discussed "Who does the character belong to in the era of fans?"

Regarding character design, the comics that first emerged in Japan are a kind of image design of characters. For celebrities, personality is the role that the agency assigns to them in order to package them.

For example, Jin Dong is a "veteran cadre" persona, and Dilraba is a "foodie" persona. What kind of character the audience likes will be what kind of personality they create. Personality becomes a conspiracy mixed with business, and personality becomes a bargaining chip that can be exchanged for money.

So, they play a person in and out of the play. On the one hand, fans like it, and on the other hand, a series of advertisements and remunerations continue to flow. The management of the character will bring huge commercial value.

In recent years, we often hear news about the collapse of a celebrity's personality. Huang Haibo turned out to be a "good man" who was administratively detained for six months for soliciting prostitution. Because of Wu Xiubo's affair, his image as a gentle and gentle uncle also collapsed.

The collapse of the personality means that the original bright road of the entertainment industry has been wasted. In fact, there are not so many limits in life. You can still have a life after the collapse of the personality.

02

Young writer Li Shanglong's "Character" uses the form of a novel to tell the story of characters and life in the entertainment industry through the typical stories of three actors. Make each character full and vivid, vivid on the paper.

Shang Xin, a comedian, entertained people all his life. Before he became famous, no one cared about him. After he became famous, others paid attention to him because of his fame. He originally didn't want to be famous and live an ordinary life as a nobody, but in the end he committed suicide due to depression under the dual pressure of emotion and career.

Prince Qi, a good man, and his wife have separated, and the marriage is in name only. He said things against his will for the sake of so-called interests. In the end, his personality collapsed unintentionally, but he still had a life. He became a father and played the killer role he had always dreamed of.

Bai Wen, a pure and lovely character, once lost herself in order to become famous in the entertainment industry. Shang Xin's death and the exposure of her romantic relationship with the writer made her re-examine herself. She gave up her career as an actress and became a restaurant owner in Yunnan.

The endings of three people, different lives. Shang Xin gave up on finding himself and ended his life at the beach. Bai Wen, who is greedy for profit, retreats from the rapids and returns to ordinary life. Wang Ziqi abandoned the false role of an actor and realized his dream.

03

Personality is not a proper term for celebrities. Every ordinary person has a personality.

You are an employee at work, and when you go home, you become a husband or a father. You are anyone but yourself.

Nowadays, we are accustomed to setting labels for ourselves. Rather than positioning yourself, it is better to say that you have painstakingly cultivated your personality in the eyes of others.

Many people are accustomed to functionally grouping their friends in Moments to show their different lives to different people. They show off their beautiful photos of food and travel to their classmates. In fact, it is a secret comparison mentality that is at work. Even though she couldn't make ends meet, she still took out various mortgages and online loans to show everyone her glamorous role. In the circle of leaders and colleagues, take a picture of staying up late and working hard, pretending that you are busy and working hard.

We are used to being people who "put on a cover". We don't know which side of us is our real side. We say things that go against our will and devour ourselves with the so-called sense of value recognized by the entire society. In our desires Lost myself.

Fan Shengmei in "Ode to Joy" spends all her efforts on maintaining her skin. She wears so-called "famous brands" and attends various parties with exquisite makeup. She tried her best to hide her bad side. She didn't read and couldn't make progress, and she relied on resting on her laurels to get by in the workplace. In order to maintain his image in front of his old classmates, he described Andy's apartment as a house he bought. It was so embarrassing when the truth finally came out.

04

Sooner or later, the false persona will be exposed. Living with a mask will be tiring after all. What we have to do is not to set limits on life, and create our own character arc by breaking through false personas and inherent labels.

Li Shanglong, the author of "Personal Design", is also a typical slash young man. He went from attending a military academy to becoming an English teacher at New Oriental, then becoming a director and writer. He did not put a fixed label on himself. He had a broader life by breaking through personas.

Why do we all like to watch "The King of Crossover Singer"? Because they broke through the inherent actor roles and gave us a different personality, giving people a refreshing and imaginative feeling. For example, Wang Kai is deeply loved by the audience for his role as King Jing in "Nirvana in Fire". In "The King of Crossover Singer", he breaks the comfort zone of life, challenges himself, is a person with thousands of faces, and perfectly performs various styles. Many people say He is a singer who was delayed by acting.

The same goes for us. Because everyone hopes to be multi-faceted and survive better in this ever-changing society. Writer Yan Lingyang once said: The only constant in life is change.

There is no such thing as "stability" in this world, there is only occasional and dynamic balance.

05

Many times we are assigned a certain label by others, but we are afraid of change and carefully maintain the original role. In fact, we are not celebrities, just ordinary people. We are not perfect human representatives, and we have more opportunities to change ourselves.

So how to break the personality and label?

There are three steps here.

The first step is to find your label in the eyes of others.

Everyone has different personalities among friends, family, and the workplace. For example, you are very introverted and dull, and you are very chauvinistic at home.

The second step is to find the label direction that you need to know clearly.

The most effective direction is to create an opposing label. For example, the opposite of introverted dullness is extroverted humor. Here, it does not mean that the opposite is the only direction to set up. If you want to make a change, what kind of label you want to be, and get involved in a certain field, these can all be used as new directions.

The third step is to take action and break the label.

If you are introverted and have low self-esteem, then you have to express your professional abilities in public.

Imagine that you are a professional elite with your own title, and everyone will take your excellent speech for granted. But if you are an employee who is usually weak and inconspicuous, you can make yourself excellent and strong through practicing in public. Everyone will give you more praise and applause because your deeds are more contagious. When others see the counterattack in the ordinary you, they also hope to use this as an example to change themselves, right?

Why is the role of Cheng Yongyi played by Xu Zheng in "I'm Not the King of Medicine" so popular? That's because he was originally labeled as a drug dealer and relied on wheat Indian magic oil to survive. Later, in order to save people, he gave the medicine to others at cost price or even lost money. He transformed from a profit-seeking businessman into a philanthropist who fulfilled his social responsibilities. The light released after the role was reversed won the love of the audience. Just imagine, if he had been a philanthropist with a fortune of hundreds of millions from the beginning, he wouldn't have such a full character image.

Therefore, the more ordinary people are, the more opportunities they have to counterattack and change. It is precisely because you are bad enough now that you have the opportunity to become better. The power to break people's hearts lies in breaking labels and reinventing themselves. I hope you and I can break the stereotypes, abandon false personalities, and have a better life.