Why do some e-commerce companies love to use animals as their own LOGO?

E-commerce not only likes to use animals as company logos, but also likes to use animals as company logos in the whole Internet circle in China. It is not difficult to find that Internet companies are keen on using animals as logos, such as the earliest QQLOGO penguin, JD.COM LOGO dog, Xiaomi LOGO rabbit, Ctrip LOGO dolphin, Qunar LOGO camel, Tuniu LOGO cow, American takeaway LOGO kangaroo, Suning LOGO lion, Sohu LOGO fox and Tmall LOGO cat. They all use lovely animals as their symbols.

First of all, temperament matches the spirit of the company.

Because more animals represent a skill and expertise, which is in line with the spirit of some enterprises and highly related to imagination, good quality association can be established. For example, the following pictures are all travel-related websites. Without exception, animals are chosen as the company's logo. Ctrip. Com adopts dolphin friendly, friendly and happy communication function. Where to use a camel's tough and lasting quality is a reliable image of a travel partner. It is inseparable, silent dedication, accompanied by every moment of your trip. This is also the enterprise spirit that the website wants to convey.

Second, affinity

Animals are different from other nouns. The biggest feature is affinity. Taking animals as the brand image of enterprises is helpful for good communication between enterprises and consumers.

Third, scalability.

A good animal LOGO design is equivalent to bringing a mascot to the enterprise. After the animals are selected, a mascot with real feelings can be established as an activity and brand endorsement, which can bring a lot of intangible communication value to enterprises.

Fourth, there are some founders of personality.

For example, the founder of Lamborghini is a grumpy person. He thinks that cattle can reflect his own personality characteristics, so it is also a good choice to take cattle as the intellectual property of the brand.