Selection of cross-border e-commerce entrepreneurship planning books for college students

As college students, the ultimate goal of study is employment. When you start to have the idea of trying cross-border e-commerce projects, you may wish to do it boldly. So how do we write a plan book? The following is a selection of college students' cross-border e-commerce entrepreneurship plans compiled by me, for your reference only. Welcome to reading.

Selected plan of cross-border e-commerce entrepreneurship for college students I. Project overview

1. With the development of domestic e-commerce and the global e-commerce influence formed after the listing of xx, relying on the xx e-commerce platform, we will establish a third-party executive company, run the xx project, establish the xx cross-border electronic commerce platform, boost the B2B trading mode of the enterprise e-commerce platform in xx area, and realize the docking of xx e-commerce with the domestic market and the international market.

2. Establish xx, with the help of the mature e-commerce network, technology, platform and brand advantages of xx, aiming at enhancing the competitiveness of key industries of xx, attracting industrial chain gathering, and establishing cooperation circle between entities and networked industries, and promoting the economic development of xx e-commerce.

3. Establish the operation mode of cross-border electronic commerce, with the help of the logistics advantage of xx port, realize the docking of cross-border products and domestic consumers, realize the mutual transaction of cross-border products, and form a huge cross-border product trading platform, which will play a powerful role in resource integration, trade expansion, tax increase, personnel training and so on.

Second, the company's business department

1. Designate a third-party operator, set up xx project, help enterprises operate online B2B business, connect B2C business and C2C business through industrial B2B platform, and quickly spread products to domestic consumers.

2. Relying on the xx project, operate cross-border e-commerce business, give full play to the advantages of xx e-commerce platform, xx government policy resources and xx location logistics, promote the integration of cross-border products into the e-commerce platform, realize the rapid docking of cross-border enterprises and platform trading companies, and let cross-border goods quickly flow to domestic consumers.

3. Designate operating companies to provide scalable business services, such as brand creative design, web design and production, e-commerce platform website construction and promotion, domestic commercial companies gathering, business development, etc.

Third, the project implementation steps

1. Establish xx and develop B2B business of enterprise e-commerce platform in xx area.

After the company starts to operate, we will first set up xx in xx to gather local enterprises and businesses and guide them to settle in the industrial belt platform. The company expects to attract 400 enterprises to settle in the platform during the year and carry out B2B business-to-business docking business on the platform.

2. Set up cross-border electronic commerce Operation Department to carry out cross-border electronic commerce.

With the online operation of B2B business in the company's cross-border industrial belt, after having certain high-quality imported goods and a large number of transactions, the company will further build a ground experience store, carry out online B2C business, establish a Tmall flagship store, and set up a corresponding sophisticated e-commerce operation team to ensure the distribution and retail of high-quality goods on domestic websites.

3. On the basis of xx and cross-border e-commerce platform, establish cooperative relations with major e-commerce websites, establish B2C flagship stores, and carry out B2B bulk product trade.

Soon after the company established xx flagship store and put it into operation, we will cooperate with major e-commerce websites, such as xx, to establish B2C flagship store. With the good operation of the B2C mode of FMCG, the company will further develop the trade of xxB2B bulk products, and attract xx bulk products enterprises such as fabrics and electronic products to settle in xx registered companies, and the products will spread all over the country.

4. Establish O2O self-operated experience stores, O2O franchise experience stores and O2O cooperative experience stores.

On the basis of online operation in xx, it is planned to establish subsidiaries of O2O experience stores in xx city, xx province and national key cities within two years, and conduct perfect online and offline integrated transactions with high-quality goods at home and abroad in O2O experience stores. As for the laying of O2O stores in other cities, we plan to adopt the mode of direct operation, joining, cooperation and chain.

The development of O2O business will enable cross-border goods to be distributed in small and medium-sized cities across the country and further expand the sales of goods.

Fourth, cross-border electronic commerce's future development strategy and advantages

1. cross-border electronic commerce's future development strategy

The formation of (1)xx Free Trade Zone has created huge business opportunities for cross-border industrial belts.

After the company is established, it will cooperate with xx to set up overseas national pavilions. In 20xx, the company will complete the establishment of the cross-border industrial belt operation center, and complete the O2O experience store for imported food, imported beauty cosmetics, imported mother and baby, imported clothing and imported consumer goods. This move can not only fill the vacancy of O2O experience store in xx province, but also provide a strong logistics industry chain for xx port and become a leader in the same industry.

(2) Establish friendly and cooperative relations with xx.

Xx is an innovative enterprise based on Internet thinking, Internet technology and future judgment. Its core goal is to provide platform services for e-commerce enterprises, logistics companies, warehousing enterprises, third-party logistics service providers and other enterprises, rather than building their own logistics or becoming a logistics company. We will join hands with xx, a logistics network based on xx big data, to build a logistics transit center in xx area.

(3) Promote the economic development of xx city and form a large amount of capital inflow.

After the establishment of xx Free Trade Zone, the influx of a large number of capital flows is unprecedented, and the financial services industry has become a new industry in the Free Trade Zone. It is just around the corner that the operating income of the financial services industry in xx Free Trade Zone will exceed 654.38+000 billion yuan. Judging from the powerful consumer group of overseas purchasing agents, the number of overseas purchasing agents in China has reached120,000 in 20xx. According to this data analysis, if 50% of these people are absorbed into the free trade zone for consumption, each person will spend 2000 yuan annually, and the annual cash paid through the cross-border industrial belt platform will reach 654.38+02 billion, which is unmatched by port logistics centers in other regions.

2. Future development advantages of cross-border e-commerce

(1) Promote overseas enterprises to enter the e-commerce market in China.

(2) Enhance the core competitiveness of xx enterprises.

(3) Promote cross-border export trade e-commerce to be bigger and stronger, and enhance the competitiveness of Japanese and Korean goods.

(4) Enhance brand effect and scale effect.

(5) increasing taxes

One of the goals of xx's cross-border industry is to establish at least one cross-border e-commerce platform with a daily transaction volume of more than 30 million in China, which is also one of our goals and a benefit point for raising local tax revenue.

3. cross-border electronic commerce's future benefit analysis.

(1) Social welfare

Through business expansion, the company will cooperate with the xx municipal government to build the xx product experience hall in this city, which will greatly improve the employment rate and the popularity of e-commerce knowledge.

(2) Development benefit

The government will bring more opportunities to attract investment and stimulate the economic development of the city. The establishment of cross-border industrial belt will be an important stroke in political planning, and cities will also receive much attention in the national foreign trade import and export sector.

(3) Investment environmental benefits

The presence of cross-border e-commerce in xx will bring more international financial support, technical support and product support, improve the investment environment and promote the upgrading of domestic products.

Verb (abbreviation of verb) investment plan and profit model

1, investment plan

Xx invested 6 million yuan in the first phase, including 2 million for advertising and 4 million for 200 settled enterprises.

The first phase investment of cross-border e-commerce operation is150,000 yuan, specifically investing in e-commerce platform construction, O2O experience store, cross-border e-commerce operation center and other sectors.

2. Profit model

(1) Relying on the cross-border e-commerce platform, obtain the price difference of cross-border commodity trade;

(2) In the cross-border e-commerce business, the advertising expenses of the merchants who cooperate with us on the e-commerce platform;

(3) In the cross-border e-commerce business, the commission we extracted from platform transactions;

(4) The income from management fees, joining fees and logistics fees in the development of cross-border e-commerce business is reflected in B2B business income, B2C business income and O2O physical store development income.

Selected plan of cross-border e-commerce entrepreneurship for college students II. Project summary

1. 1 project background

At present, there are three modes of e-commerce, namely B2B, B2C, C2C, B2Bxx, and C2Cxx is the only one. B2C is an e-commerce mode between enterprises and consumers. Because of its inherent cost saving, it will surely become one of the most important trade modes in this century. However, the e-commerce that began to rise in 20xx, B2C has been unable to recover from the multiple attacks of receiving goods, price war, logistics, payment and C2C! However, after 20xx, it is an indisputable fact that B2C has grown wildly, which can be seen from xx, etc.

According to the survey, the value-added range of e-commerce under B2C mode can reach about 1: 50. At present, with the rapid development of regional economy in China, especially the rapid rise of regional, regional and regional economy, users' demand for local information has increased to an unprecedented level. This has promoted the rapid release of the commercial value of regional B2C e-commerce.

With the strong support of xx municipal government and the positive response and cooperation of xx universities, the construction of xx university town is in full swing. The university town with a population of more than 100,000 seems to imply huge business opportunities, especially the imperfection of various supporting facilities in the university town, which verifies this possibility.

However, the broadband access rate of the network is quite high, reaching the goal of "one room with all holes", and the network coverage rate reaches 98%, which creates a good objective factor for surfing the Internet. More importantly, with the declining price of computer hardware, the probability of students buying computers is increasing.

According to the survey, the personal computer ownership rate of college students will exceed 39.7% in the next year or two, and this number will increase rapidly at the rate of 3%~6% every year. This creates a prerequisite for online shopping for college students.

Contemporary college students have different life and ideas, pursue different things, and naturally enjoy life in different ways. With the continuous progress of science and technology and the continuous improvement of living standards, online shopping has become a part of our daily life and an indispensable branch of life.

And combine the traditional zero-sales industry with the traditional logistics to form a powerful B2C e-commerce. This will also make up for the shortage of large shopping websites in the region to a certain extent, and then produce superior competitiveness.

1.2 Overall objective of the project

In recent years, "Come for You" will build a large-scale comprehensive e-commerce platform based on xx University Town and covering the surrounding areas.

1.3 project business model

Business model of b2c; The combination of websites and physical stores has captured the entire xx University City market.

Second, the target market

2. 1 market description

"Come for you" e-commerce is based on xx University Town and is committed to comprehensive e-commerce in xx University Town. The target market is those universities with high computer ownership rate and residents in nearby surrounding areas. Such as offering sacrifices to the residents of the city.

2.2 Market size and development trend

Xx University Town is a rapidly developing university town with great market potential. At present, similar e-commerce here is almost blank, and it is an undeveloped virgin land. The number of teachers and students will reach several hundred thousand. In the rise of university town, the supporting implementation is not complete, and more importantly, there are few retailers and large shopping malls, which can not meet the needs of users. Then, the development of e-commerce based on regional economy just makes up for this market gap.

2.3 Target customers

2.3. 1 general features:

"For You" is aimed at customers with the following general characteristics:

1, Internet and computer.

I like surfing the internet.

3. Have the habit of online shopping.

4. People who have certain requirements for time.

Major customer base

Student: Students like surfing the Internet, and online shopping is becoming more and more popular. Students also like to pursue popular things and new things, especially things that are not available locally or even in Zhengzhou.

Teacher: He has a high demand for quality of life, a certain demand for time, and his special role. He will become a loyal consumer of online shopping.

2.4 market segmentation

Student:

1. Income: Through investigation, we set the consumers who spend more than 350 yuan every month as the target. The main purpose of college students' monthly consumption is to buy daily necessities, such as giving friends birthday gifts, sending videos, books and so on.

2. Gender: Girls are the majority. Generally speaking, girls shop more frequently than boys, so girls are listed as the focus in this respect.

3, consumption habits: students have no income, living expenses need to be provided by their parents, so everyone wants to buy cheap and good things, plus a convenient psychology.

Third, the competition analysis

3. 1 external market competition

There are several types of external e-commerce that involve target market competition at the same time as "for you": xx, etc. You won't compete with them when you come to you. Because this kind of e-commerce does not have the group consistency of geographical and special goals.

3.2 Local competition

Competition in the target market:

Objective The similar e-commerce companies involved in this target market in xx University Town have no market share.

The real competition comes from the competition of physical stores, mainly including the competition of the following entities in the same target market: the commercial streets of universities, the commercial streets of university towns and the commercial streets in surrounding areas. As far as the development trend of university town is concerned, the only real competition is the university commercial street.

3.3 Other Competition

With the continuous development of xx University Town and the introduction of foreign capital, xx may face new competition and undiscovered potential competition.

3.4 Competitive advantage

Your advantages over competitors are mainly reflected in:

A, the target market has not yet been developed, and the market is in a vacuum.

B, the corresponding supporting facilities in the university town are not perfect, which can't meet the needs of users.

C, because of their own reasons, can understand the consumption psychology of a college student.

D, make use of the advantages of its own platform to provide consumers with a wide range of goods with good quality and low price, attract merchants to stay for online sales (whether there is a website or not), enrich its product line and achieve a win-win situation, which is the so-called commercial street model.

E, because you will rely on the advantages of online shopping to provide cheap goods and convenient shopping channels for the target market, making logistics the fastest and most intimate.

F. Provide you with various value-added services. Such as: all free delivery, free computer maintenance, etc. , to improve customer review rate and loyalty.

G, for you to expand a single commodity sales into a diversified online sales model. Through diversified commodity promotion, chain promotion, merchants joining and other forms, we will unite the dominant merchants in the supply and marketing network, expand the scale of publicity and promotion, and form a good brand effect.

H, our team is brave in innovation and challenge, and can understand the psychology and needs of big customers.

3.5 Strategic opportunities

According to the investigation of the target market, the frequency of online shopping in colleges and universities in the university town is still relatively low, mainly due to the lack of corresponding understanding of the trust and entity of online shopping. Therefore, the target customer base has the following requirements for regional e-commerce:

Recognition of trust (I can find the entity and whether it exists).

Simple time and convenient delivery (on call).

Reliability of commodity quality.

Variety, closer to life (daily necessities).

The strict requirements of target customers for online shopping at present provide a very rare opportunity for your future market expansion.

Four. Strategic positioning and risk assessment

The goal for you is to become the best large-scale integrated e-commerce in xx, which focuses on students and covers the surrounding areas. In order to achieve this goal, we emphasize:

Brand effect, establish brand, take brand as the starting point and foothold of strategy.

Always abide by integrity and regard integrity as the soul and guide of strategy.

The interests of customers will always be the criterion of our strategic positioning.

Really serving this group is the goal and purpose of our strategy.

The strategic positioning of xx is based on the evaluation of the following factors:

A, industry trends;

B, our target market;

C. competitive environment;

D, our advantages;

E. risks

The potential threat to us is that more and more enterprises begin to pay attention to the growing university city economy, especially those enterprises with strong economic strength and similar competitive target markets. However, in this rapidly expanding economic development momentum, opportunities and challenges will coexist; With the rapid development of the Internet, online shopping is more and more recognized by people, which will make more enterprises enter this market and suffer from the defects of e-commerce, and the strong reproducibility will inevitably lower the entry threshold; The rapid development of large shopping malls related to this has also gained market share to some extent; The potential competition also includes various websites related to college students, and our development will inevitably produce some competition with them, mainly from business development, such as advertising business; Influenced by this special group, students' income mainly depends on family sources, and their purchasing power will be limited to some extent; Economic recession will lead to a relative decrease in the total consumption of the whole industry, and it will also be affected by the shadow of the whole industry. However, compared with e-commerce in other types of target markets, the impact will be smaller. Because of the characteristics of China, a special nation, students' expenditure will always be the main expenditure of every family.

Selected cross-border e-commerce business plan for college students III. The company's short-term, medium-term, medium-term and long-term development plans.

1, recently-set up a headquarters in xx, starting from xx.

2. Mid-term-from xx to xxx.

3. Medium and long term-from five cities to xx city in the medium term.

4. Long-term: from xx coastal cities to the whole country.

Second, the market analysis

1. With the improvement of residents' income level, the proportion of enjoyment expenditure is significant. In recent years, snacks, folk handicrafts and local specialties are favored, with great market demand and broad prospects.

2.xx is a national metropolis with compact terrain and developed economy. It is the economic center of the central region, with high income level, large consumption and large market capacity.

3. At present, there are few companies specializing in snacks in major cities in China. There is a big gap in the snack industry, folk handicrafts and local local products, and there are few competitors, so it is easy to become bigger and stronger.

4. The company's products are aimed at consumers of all ages, and the consumer groups are large.

5, the company's products are mainly aimed at xx residents in the early stage, and aimed at the people of the whole country in the middle and late stage, resulting in considerable sales of the company.

Third, financial forecast.

1. website construction and website promotion funds 1 ten thousand yuan.

2. The rent of the headquarters building and workshop and the capital of industrial and commercial registration are 6,543,800 yuan.

3. The purchase and door-to-door delivery fund is 6.5438 yuan +0.5 million yuan.

Fourth, the demand for funds and ways of raising funds

1. See the financial forecast of capital demand.

2. Feeding methods

(1) The team has its own funds of 525,000 yuan, accounting for 15% of the total funds.

(2) Attracting venture capital of 2.275 million yuan, accounting for 65% of the total capital.

(3) Banks and other financial institutions lent 350,000 yuan, accounting for 65,438+00% of the total funds.

(4) Attract other investors and partners to invest 350,000 yuan, accounting for 65,438+00% of the total funds.

Verb (abbreviation for verb) details

(1) The company's short-term, medium-term, medium-term and long-term development plans.

1, recently -xx set up its headquarters, starting from xx.

(1)xx is the most economically developed place in Central China, with a large population, concentrated distribution, large effective radius and small market distance, which is convenient for having more consumers in a relatively small place, but also greatly saves the cost of door-to-door delivery and improves work efficiency, thus maximizing the company's profits.

(2)xx is a national commercial metropolis, where opportunities and challenges coexist, which gives our team room to give full play to their talents.

(3)xx is a place with many universities and talents in China, which is conducive to the talent construction of our team and the absorption of top talents in China. The wage cost in central China is relatively low, killing two birds with one stone.

(4) Our team is familiar with xx, and its geographical location is favorable; Our team has a wide network of contacts in xx, which is conducive to making full use of rare people.

(5)xx is located in the transitional zone between north and south, and the difference between north and south is not obvious. People's living habits have the characteristics of southerners and northerners, which can open up sales.

2. Mid-term-from xx to xxx.

(1)xx is a big city in China with developed economy and dense population, and residents enjoy high consumption.

(2)xx has a large floating population and many international and domestic tourists, which increases the already huge consumer groups in these areas.

(3) The residents in these areas are more advanced in thinking and consumption, and are greatly influenced by western ideas. They have overcome the shackles of China's traditional ideas for thousands of years, and have strong consumer autonomy. They are full of curiosity, like snacks and folk handicrafts, and have great market potential.

3. In the medium and long term-from five cities to xx coastal cities in the medium term.

(1) After these five cities have developed to a certain stage, the markets in these places are almost saturated, and it is urgent to develop abroad.

(2) The developed traffic in the coastal areas of XX is conducive to saving traffic expenses and economic costs.

4. Long-term: from xx coastal cities to the whole country.

A good enterprise will seek greater development after it develops to a certain extent, and our company is no exception. Moreover, we should actively prepare for the listing of the company in order to raise more funds and seek greater development.

(2) Market analysis

Our company specially sends employees to inspect all parts of the country, and decides whether to buy and how much to buy according to its value and appreciation and market demand. For example, there are several kinds of snacks, local products and handicrafts in my hometown. As far as I know, their market value is very high, but no one has made these distinctive little things into brands, and they are still in the stage of being invented. If discovered, they will become the treasures of businesses and the new favorites of consumers. In fact, this is not just the discovery of a brand. It can not only bring unlimited business opportunities to manufacturers, but also improve the income level of local residents, change the face of poverty and benefit the people. There are countless merits.