Who proposed the tourism experience theory?

This theory was proposed by American scholar Thomas Cook.

Thomas Cook, a pioneer in the field of tourism and leisure, proposed the tourism experience theory in the 1970s, which aims to explore the experience process and quality of tourists' experiences.

The tourism experience theory believes that the tourist experience process is a proactive process, and tourists need to perceive, recognize and evaluate tourism products based on their own interests, motivations, expectations and backgrounds. At the same time, the quality of tourism experience is also affected by many factors, such as the attractiveness of tourist attractions, the quality of tourism services, and the psychological state of tourists.