Fulfillment is better than promise, which may be the value of Jianghua International Tourism Center.

10, Jianghua International Tourism Center, located in the core area of Duobo Avenue, took the time to create a unique urban commercial work in this city, standing in the urban landmark circle, and its novelty and modernity are more like a unique gift left by Guizhou to the world; And the story behind it is even more ups and downs.

If the average boss doesn't do this,

But the average boss can't do such a job.

Talking about Jianghua International Tourism Center, in order to ensure its modernity and commercial leading value, it has gone through a long period of construction, and in order to keep the project advanced at any time, the overall commercial facade has been re-planned. Underground attractions are also handmade, and the draft is easy to change. In order to pursue the perfection of commercial expression, they are even willing to lose 100 million yuan to demolish and rebuild commercial scenic spots.

The time cost and income cost consumed during this period have made professional managers in shopping malls who know the details shake their heads. However, seeing the contents presented by Jianghua International Tourism Center, professional managers who once shook their heads also expressed such city-level works. Unless the boss really has feelings, it is absolutely impossible for a commercial enterprise that only aims at profit to make such a work.

/kloc-persistence of two old people in 0/0 years

Flying all over the world, just to fit the national confidence of Guizhou.

It is hard to imagine such a commercial innovation work that combines international and national trends, Guizhou trends and folk customs, and the promoters behind it are two elderly people who are over 70 years old. Talking about the original intention of the project, Zhang Yuanjiang, chairman of Jianghua, is still full of passion. "As a Guizhou native, we want to leave something for future generations."

Today, the old man and his wife, Ms. Hua, are still fighting in the front line of work. When talking about this project, chairman Zhang said, we don't want to be a conformist complex, which can be achieved overnight. If you want to do it, you must make first-class works that can operate for a long time and lead the market for a long time.

Jianghua's whole team thinks and does the same, especially when the original karst cave and underground river landscape under the project plot is excavated, how to build the project around it has become the key to the team's thinking. It is necessary to protect this original ecology and maximize its commercial value.

The concept of cultural tourism complex was put forward for the first time.

Establish a commercial moat for settled enterprises

At first, we wanted to build a scenic spot just like Venice in Macau and Siam in Thailand, but later the team rejected the proposal. We can't just imitate, but build something related to Guizhou. We believe that Guizhou should have its own national cultural self-confidence and make a complex with its own characteristics.

Chairman Zhang put forward the concept of cultural management, which was later a cultural tourism complex. In his view, only by injecting the soul into the cultural industry can our advantages not be imitated and we have the opportunity to create greater social benefits.

Therefore, it is finally concluded that the general direction of the project is to make a different work in Guizhou, which should include the scenery, customs, history, culture and nationality of Guizhou. A large collection of these contents can't be imitated by just digging a pool.

"We don't do scale, we want to do precision", so Jianghua International Tourism Center is very innovative in form and content. The mode of international business+Qian Chao scenic spot+global tourism distribution center+tourist through train has also formed a closed-loop commercial chain that traditional complexes cannot complete.

This diversified business pattern not only ensures commercial customers and cash flow; It is also very conducive to improving the weak consumption brought by the Internet.

"Reconstructing consumption behavior" is the conceptual model of Jianghua Tourism Center, and it is also a reflection on how to return to the era of king of consumption. It is necessary to make the experience of the real economy to the extreme, take cultural tourism elements as the core of the project, integrate fashion elements and holiday characteristics, and create a multi-dimensional purposeful consumption experience.

Innovative business Lv Wen scenic spot

Guarantee the closed-loop business chain with the ultimate experience

As far as business model is concerned, traditional business is cyclical, but tourism, consumption and culture are safe and long-term. Jianghua International Tourism Center integrates business and cultural tourism, which is undoubtedly the ultimate safety for businesses and shopping malls.

Groundwater Street in Jianghua International Tourism Center combines Guizhou culture with traditional business, gathering a panoramic view of Guizhou, which not only reproduces various scenic spots in Guizhou, but also reinterprets Guizhou national architecture and folk customs. It moves the open-air scenic spots and buildings into the basement, creates the landscape with charming lights and ingenious buildings, supplemented by intelligent vision system, highly restores the karst cave landscape and innovates the business experience.

Our cultural tourism is to do a good job in the overnight economy of Guiyang tourism. Although the epidemic has delayed the tourism industry, in the long run, Guizhou tourism is still an economic growth point. We will introduce the Guizhou tourism through train invested by Jianghua Tourism into the project to build a high-quality tourism distribution center, only to complete the new blueprint for commercial and cultural tourism in Guizhou.

Culture+Tourism+Commerce

Operational strength behind innovation vitality

Based on the cultural implantation of Jianghua Water Street, the single mode of Guiyang traditional shopping center has been rewritten. Jianghua International Tourism Center Teana Guizhou Waterfront Block faces tourists and urban leisure consumers to meet the leisure experience of four generations, create outdoor effects in indoor space, and move Huangguoshu Waterfall, Chishui Bridge, Seven Arch Bridges, Zunyi Conference Site and other scenic spots into the scenic spot, so that foreign tourists can experience the scenery of Guizhou in advance in Guiyang and prepare for the next stop of tourism.

The atmosphere of the theme scenic spot is only hardware guarantee. In order to create a better business experience, Jianghua Teana Guizhou will adopt the operation mode of scenic spots, and regularly hold folk performances, cruise experiences on water docks, deductive interactions and so on. , bringing visitors a fresh and exotic leisure experience. In the future, the interactive experience of Guizhou silverware, fabric, batik and other craftsmen will be created here, so that Guizhou national art can enter the folk, and tourists can participate in the creation themselves, which will increase the sightseeing of the scenic spot.

Creating tourist attractions for Guizhou people with feelings, combining business with urban leisure, combining cultural tourism with business, and combining catering, leisure, national tide, tourism, vacation and social functions have become the first choice for Guizhou people to entertain foreign friends and create tourism life in Guizhou.