Is Yuntai Mountain open now? Is Yuntai Mountain Scenic Area worth visiting?

Yuntai Mountain Scenic Area is a beautiful place full of dreams. The infrastructure and entertainment projects inside the scenic area are very rich. The natural environment and a large number of artificial buildings are dotted among them, making you feel like you have entered a wonderland. Let’s analyze the playability of Yuntai Mountain.

Is Yuntai Mountain open now?

During the current epidemic prevention and control period, Yuntai Mountain is temporarily closed to the public, and tourists can wait for notification.

Is Yuntai Mountain Scenic Area worth visiting?

In general, the scenic spot is very fun and definitely worth a visit. The internal environment and services are world-class.

In 2008, most scenic spots will transform from profit-making to survival-oriented. After the outbreak of the new coronavirus, in accordance with the epidemic prevention and control requirements, on January 24, Yuntai Mountain canceled the "New Year's Lantern Festival Food Festival" as well as intangible cultural heritage and folklore performances that were originally scheduled to be held from the first day to the sixteenth day of the new year. Night tour projects in Yuntai Mountain and Wanshan Temple scenic spots have been shut down. On January 25, Yuntai Mountain officially announced to the public that it would close the park and stop receiving tourists.

Yuntai Mountain Night Tour Project

During the Golden Week of the Spring Festival in 2008, Yuntai Mountain received 207,000 tourists and achieved tourism revenue of 18.6617 million yuan. It is predicted that Yuntai Mountain is expected to receive 250,000 tourists during the Golden Week of the Spring Festival in 2008, and the tourism revenue is expected to be approximately 22 million yuan. However, due to the epidemic, only 866 tourists were actually received. During the Spring Festival Golden Week alone, the Yuntai Mountain Scenic Area lost more than 20 million yuan. The "New Year Lantern Festival Food Festival" planned to be held during the Spring Festival has a total expenditure of approximately 5.6 million yuan on activities and publicity.

The direct impact of the epidemic is not limited to the Spring Festival. According to Li Weili, Yuntai Mountain also planned a number of large-scale activities in the first quarter, such as the Hanfu Flower Party and the Yuntai Mountain Music Festival College Student Singers Competition, but they will not be held as scheduled. "After the outbreak, the real recovery of the tourism market will be delayed by one or two months due to missed work, absenteeism, consumer psychological shadow, accommodation, etc. In addition, rigid expenses such as workers' wages, taxes, interest, etc. The first quarter of the scenic spot will definitely be huge. "

Yuntai Mountain Hongshi Gorge

Looking at scenic spots across the country, Li Weili believes that the epidemic not only directly caused serious losses in the first quarter of scenic spots including the Spring Festival, but It also accelerated the reshuffle of the tourism industry and the formation of a watershed. Since the first quarter is a critical period to leverage the spring tourism market and lay the foundation for the full-year business, the losses and impact caused by the epidemic will be difficult to make up for in the next year. The tourism industry is a very fragile labor-intensive service industry with large operating investment, low profits, long payback period, and high operating costs for scenic spots. Especially for state-owned scenic spots, ticket price reductions and cableway price cuts have a great impact on the income of scenic spots. Coupled with the epidemic, the tourism industry will be a very difficult year in 2008. Most scenic spots will transform from profit-making to survival-oriented. Some small and medium-sized scenic spots may completely lose their regeneration capacity and withdraw from the sequence of tourist attractions.

Yuntai Mountain Cliff Road

Practice your inner strength and prepare for a rainy day.

Although the scenic spot is closed, the work has not stopped. Li Wei said that the current main work of Yuntai Mountain Scenic Area is reflected in two aspects: First, in accordance with the deployment requirements of governments at all levels, the scenic area has established a scenic area epidemic prevention headquarters and a forest fire prevention headquarters with the director as the commander. Scenic area management Front-line staff such as the department, emergency office, security, and tourism police must stick to their posts, prevent epidemics and fires, take strict precautions, and assume the responsibility for the safety and protection of scenic spots; secondly, in view of the possible rebound and competition in the tourism market after the epidemic, the marketing, planning and other departments of scenic spots They are all adjusting their marketing and planning layout.

Temporary isolation area and temperature monitoring

The sudden epidemic has made losses to the scenic spot inevitable. During the closure period, Yuntai Mountain was not idle either. "We increase revenue and reduce expenditure, reserve strength, practice internal skills, and prepare for operation." Li Wei said. First of all, in order to reduce operating costs, the scenic spot currently retains only the necessary personnel on duty in necessary positions, and four-fifths of the employees are all on vacation. As an influential scenic spot, Yuntai Mountain is also actively helping to fight the epidemic and has carried out a series of epidemic prevention and control publicity work. In addition to using self-media platforms such as Weibo, WeChat, Toutiao, and TikTok to carry out epidemic prevention and control publicity, Yuntaishan has also launched a "COVID-19 real-time consultation platform" in conjunction with the Bank of Communications and the WeChat Internet General Hospital platform to provide free online consultation services for netizens. In addition, BB Yuntai Mountain Comprehensive Scenic Area launched the "White Angel Su Yun Company" donation project, providing more than 2,000 free rooms for medical workers.

Taishan donated love to Xiuwu Prevention and Control Headquarters.

In order to make up for the regret that tourists cannot go out for sightseeing, Yuntai Mountain has also launched the "Tour Yuntai Mountain-Yuntai Mountain 720 Panorama", allowing tourists to get a panoramic viewing experience of all Yuntai Mountain attractions without leaving home. In order to allow tourists and netizens to relax, strengthen exercise and enhance immunity, Yuntai Mountain, the birthplace of Chen-style Tai Chi, will also provide free and unlimited Tai Chi teaching. Li Wei said, "We hope to maintain interaction with tourists through a series of marketing plans for epidemic prevention, positive energy, and public welfare, establish the brand image of the scenic spot, and contribute to epidemic prevention and control."

Haiyun Yuntai Mountain Dogwood Feng

“We must use this time to practice our internal skills, think ahead, and plan our work after the epidemic.

While maintaining the brand image, adjust marketing strategies in a timely manner, pay close attention to the epidemic and market dynamics, change the publicity and marketing ideas that have been determined in the media, proactively connect with tourism platforms, formulate publicity plans for core products, and formulate market strategies for different markets; plan A series of activities after the epidemic will improve brand vitality and market appeal; accelerate the optimization of the layout of the tourism consumption industry, cultivate and reserve a number of high-quality projects, and quickly build and implement them as soon as possible after the epidemic is lifted; attract tourists through rich entertainment experience projects, and increase the number of tourists. Income from secondary consumption items to make up for losses. ”

Expectations and policy suggestions for recovery

After talking about the epidemic, Yuntai Mountain is still quite cautious about whether the scenic spot will see an explosive growth in tourists. Li Wei said, “Referring to the impact of SARS in 2003, the peak period of the epidemic in 2003 was from March to June. There was no explosive growth or retaliatory consumption of tourists in 2003, and it was only in 2004 that tourists began to explode. Given that it is still uncertain when the epidemic will end, it is optimistic that it will gradually recover in April. However, the economic losses caused by the epidemic and the psychological shadow of the public will suppress consumer demand for travel, so the tourism market will not experience explosive growth in a short period of time. The market is really going to pick up, and there could be a big jump in the summer. "

Yuntaishan Baijiayan Plaza

Li Wei believes that compared with other industries, service industries such as tourism, catering, accommodation, and entertainment will be affected by the epidemic for a longer period of time. " The epidemic will worsen the operating efficiency and expectations of enterprises. It is recommended that the government promptly introduce policies to effectively hedge, support the economy, and give tourism companies a buffer period to help the tourism industry survive the cold winter. " He also put forward several policy suggestions on behalf of Yuntai Mountain to help the recovery of scenic spots.

1. It is recommended that the government provide tax reduction and exemption policies. Refer to the "Ministry of Finance's Notice on Tax Exemptions and Exemptions for Industries Seriously Affected by the SARS Epidemic" "Notice on Certain Government Funds" (May 2003), which recommends that tourism attractions and other industries severely affected by the epidemic be provided with fiscal and tax exemptions (such as land use tax and corporate income tax exemptions), subsidies, and fiscal interest discounts. Subsidies for tourism enterprises are earmarked and given directly to enterprises to ensure that funds can be used directly, quickly and effectively, and to improve efficiency

4. It is recommended that the tourism industry enter a high-quality channel for project approval. During the development period, especially with the implementation of the ticket price reduction policy, all scenic spots need to introduce more projects to support their development. The competitiveness of the project is the development potential, and the early investment is equal to seizing the market opportunity due to the epidemic situation. It is recommended that relevant departments speed up the approval process, simplify the approval process, and promote the rapid implementation and construction of projects.

5. It is recommended to provide marketing support and assistance to scenic spots after the epidemic. . It is recommended that governments at all levels introduce overall marketing or policies to encourage various scenic spots to carry out post-epidemic publicity.