What are the development trends of tourism sales channels in the new period?

Follow the example of western travel agencies to take the road of channel specialization and choose professional intermediary agents to entrust sales. It is worth noting that the selection of intermediaries should be strictly screened. Outsourcing upstream R&D projects to reduce travel agency costs, or cooperating with other travel agencies.

Expand the width of sales channels. Channel width is a channel structure defined according to the number of channel middlemen at all levels, which is influenced by many factors such as product nature, market characteristics, user distribution, enterprise distribution strategy and so on. The main ways for travel agencies to expand the width of sales channels are as follows: through the expansion of their own strength, they will develop stores in different regions and cities and broaden their own sales channels; Cooperate with powerful intermediaries and borrow their sales channels, such as signing a cooperation agreement with Ctrip. And rely on their sales channels. However, it needs to be specially reminded that this sales channel needs to pay a certain percentage of commission, which is more suitable for small and medium-sized travel agencies that lack funds and cannot create independent sales channels themselves.

Network marketing is becoming more and more important, expanding online direct sales channels. With the continuous development of economy and the progress of science and technology, the Internet has entered thousands of households, and many hotels have adopted online booking sales. In order to cater to this change, the travel agency has made our company's website. However, it is worth noting that most travel agencies only pay attention to introducing the basic situation of travel agencies, ignoring the timely update of websites and product sales. On the one hand, through online direct sales channels, intermediate links can be reduced, which is conducive to the increase of travel agency profits; On the other hand, while selling online, we should pay attention to adding experience elements, which are inseparable from the invisibility of tourism products and the identity of production and sales. Through virtual tourism elements, tourists' perceptual knowledge of tourism products can be enhanced, and potential tourism desires can be transformed into practical actions.

Establish the concept of marketing strategy. Although there is still a big gap between China's tourism consumption market and foreign developed countries, especially after the liberalization of foreign investment access conditions, it will bring great impact on China's travel agency industry and change the existing structure of China's travel agency industry. Therefore, travel agencies should establish the concept of marketing strategy, guide the optimization, integration and promotion of travel agencies' channels with the concept of marketing strategy, and firmly serve consumers. The choice of channels should closely follow the changes of consumer demand.