How to evaluate tourism resources?

Scientifically divide the combination characteristics of tourism resources in different regions, the resulting differences in quality and quantity, and the size of tourism attraction. Including determining the type characteristics, spatial structure, quantity and quality grade, development potential and development conditions of tourism resources in a certain geographical range. Its purpose is to determine the development value and development order of tourism resources, and to clarify the construction direction, which is an important content of tourism resources development planning. According to the different evaluation objects, it can be divided into:

1, evaluation of resources themselves

Mainly includes the quality characteristics of tourism resources (such as its beauty, strangeness, medical value, sports value, etc.). ), abundance and concentration, environmental capacity, development and utilization status and development potential analysis;

2. Feasibility analysis of development and utilization

Including the influence of climatic conditions on tourism (manifested as rhythmic changes in peak season and off season), the present situation of environmental quality, the present situation of railway, highway and air traffic and the difficulty of traffic construction, the present situation of service and supporting facilities construction, the distance between the location of tourism resources and central cities, the level of regional economic development and the ability to support tourism development;

3. Tourism market analysis

Including the attraction of tourism resources to tourists at all levels, determine the target market, potential market and geographical area of the market. Tourism resources evaluation and its theoretical research began in 1970s, and the evaluation methods are divided into two categories: 1 empirical analysis. On the basis of a large number of investigations and studies, it is evaluated according to experience; 2 quantitative evaluation. Quantify the evaluation index and establish a quantitative model, which is generally weighted by the quality grade of tourism resources. The basic formula is shown in the upper right figure. That is, the evaluation value is the sum of the values weighted by the standard value ai of each evaluation index. The diversity and complexity of tourism resources bring many difficulties to quantitative evaluation. Simple quantitative evaluation is often mechanical, while simple qualitative evaluation contains subjective elements. Only by organically combining the two can we make a scientific evaluation.