On the marketing models of Ctrip, Tongcheng, Yilong, Qunar and Tuniu. Com and other major travel websites.

Simply put, it may not be comprehensive.

1, Ctrip starts from the ground. At the beginning of its establishment, the airport issued cards, which accumulated the first batch of high-quality business customers and also made its core business of air ticket hotel quality. This kind of marketing model is a national push. After the mobile terminal caught fire, in order to grab the first entrance of mobile Internet tourism, Ctrip spared no expense to fight the price war with its competitors, and subsidies were its main marketing model. Then in the capital market, through investment, acquisition, merger and other ways to eliminate competing products, and stabilize the status of the boss. Moreover, competitors can't catch up for a while.

2. Tongcheng mainly makes a fuss about tickets, a tourism subdivision product, and takes one-yuan tickets as a drainage product, which is an explosive marketing method.

The story behind is very long. Please organize yourself according to this idea, hoping to help you.

Maybe you can pay attention to Qingyi, a rising star who may subvert these traditional online travel giants in the future.