Investigation report on college students' consumption

Three reports on college students' consumption survey

In today's society, reports are very important, and writing reports should avoid being too long. So how do you write a general report? The following is a survey report on college students' consumption compiled by me, hoping to help everyone.

Investigation report on college students' consumption 1 With the in-depth development of social economy, college students, as a special consumer group in society, the shaping and cultivation of their consumption concept directly affects the formation and development of their world outlook, and then affects their moral behavior throughout their lives. Therefore, it has become an important task for colleges and universities to pay attention to the consumption situation of college students, grasp the psychological characteristics and behavior orientation of college students' life consumption, and cultivate and improve "financial quotient".

First, the new consumption concept of contemporary college students

1. The consumption pattern has entered the era of network electronics.

With the rapid development of social economy, social consumption has changed from a single cash transaction to cash, credit cards, checks and other transaction methods, making people's lifestyle more convenient and fast. Contemporary college students are outstanding among young people, with an open mind and never falling behind the times. So, from the perspective of consumption patterns, what is the situation? In the survey, it is found that as a special consumer group, the consumption mode of contemporary college students has entered the era of network electronics. Many college students

There are campus ic cards, transportation ic cards, bank withdrawal cards, Internet cards and even sports fitness cards. In the era of "swipe card", college students' consumption behavior is sloppy. In the words of some students, it means "spending money by swiping your card".

2. Consumption diversification trend

2 1 century is an era of rich material and spiritual life. College students entering this era are no longer satisfied with the monotonous life in dormitories and classrooms. Although books are still the main consumers, they are not the first choice, let alone the only consumer goods. The consumption of college students shows an obvious trend of diversification, and mobile phones, tourism, computers and audio-visual entertainment are the hot spots of college students' consumption. In the survey, when asked what they want to do most when economic conditions permit, most students choose "traveling", followed by "buying a computer", which reflects that college students have a desire to get out of campus, integrate into society and nature, and have a high-quality life.

3. Rational consumption is the mainstream

Price, quality and fashion are the main factors to attract college students' consumption. Judging from the survey results, practical and rational consumption is still the main consumption concept of college students at present. It is understood that college students first consider the factors of price and quality when purchasing goods. This is because college students in China are different from those abroad, and their economic sources are mainly

With the support of my parents, I don't earn much money by working part-time. The disposable money is fixed every month, about 300-800 yuan, and the family with a better family usually doesn't exceed 1000 yuan, which is mainly used to pay for food and daily living expenses. Because of their limited spending power, college students are often very cautious in spending money and strive for "value for money", so they will try their best to search for cheap and good quality goods.

Whether on campus or off campus, there are more social activities for college students nowadays than before. Coupled with the influence of many factors such as urban living atmosphere and falling in love, they will not consider those cheap but not beautiful products. On the contrary, they will pay more attention to their own image and pursue taste and grade. Although they don't necessarily buy famous brands, quality is obviously a very important content.

Pursuing fashion and famous brands is an old topic.

It is the same characteristic that college students are at the forefront of the times, seeking novelty and novelty, and keeping a keen grasp of fashion for fear of falling behind the trend. The most prominent consumption is the use of mobile phones. Nowadays, the consumption of college students has generally increased the consumption of mobile phones. According to some surveys, the mobile phone ownership rate of students is not less than 40%. In addition, computers and related consumption are also their pursuit, ranging from a network card with tens of dollars to a pet of contemporary college students. In the words of computer majors, they simply regard computers as their "lovers' confidants".

Thirdly, the university campus is full of "new" people with hairstyles, clothes and accessories. The survey data also confirms this point. Judging from its proportion, "popularity" has become the third major factor for college students to consider whether to buy, second only to price and quality. As for brand-name products, when asked if they would buy brand-name products if the economy allowed, 80% of the students said they would. The above fully reflects the demand of college students to pursue high quality, high brand and high grade life.

Investigation Report on College Students' Consumption 2 Abstract: Based on the statistical analysis of the questionnaire data of college students' consumption view in hunan international economics university, this paper puts forward some targeted suggestions in view of the existing problems and reasons, so as to urge private college students to establish a correct consumption view and develop in a healthy, harmonious and orderly direction.

Keywords: private college students; Consumption view; Rational consumption

With the rapid development of social economy and the improvement of people's living standards, the consumption view of students in private colleges and universities has attracted more and more attention, which is a contradictory group. College students are younger, and their consumption behavior is different from other social consumption groups. On the one hand, private college students have high consumption demand, on the other hand, dependent economy restricts their consumption. In order to understand the current situation of students' consumption view, consumption leisure mode and financial management. In private colleges and universities, we set up a research group, taking hunan international economics university as an example, to investigate the consumption view of students in private colleges and universities.

First of all, the investigation and analysis of students' consumption view in private colleges and universities.

1, rational consumption dominates.

2. Polarization is obvious and consumption patterns are diversified.

3. Weak financial awareness

4. The concept of money and consumption is healthy and reasonable.

5. Weak sense of economic independence.

Second, private college students' consumption concept suggestions

In view of the above investigation and analysis and the consumption situation of students in our college, this paper puts forward the following suggestions on the consumption view of students in our college, which is only for the reference of private colleges and universities to establish a correct consumption view of students.

1, strengthen the education of consumption concept.

Aristotle once pointed out that if a person is not well educated, he will be wasted. Therefore, private colleges and universities should strengthen the education of frugality and reasonable consumption for college students, guide them to make their own judgments in consumption, do not blindly compare with high consumption, and pay special attention to reducing random consumption and truly achieving rational consumption. Educate college students to make it clear that their primary task is learning, learning consumption is the dominant factor, living consumption is the guarantee, and entertainment consumption is the supplement. Oppose the hedonistic consumption pattern and cultivate and establish the concept of rational consumption. Strengthening the education of consumption concept can be flexible and diverse, guide students to consume rationally and help students establish a scientific and reasonable consumption concept.

2. Establish the consumption concept of doing what you can.

As an economic behavior, students' personal consumption is first restricted by the economic base of individuals and families, so the ancients warned us to live within our means. Students in private colleges and universities have no fixed source of income and rely on their parents and family to maintain their consumption. Although individual students have better family conditions, they should also establish the consumption concept of doing what they can. It is necessary to understand the hardships of parents to earn money, cherish every support and help provided by parents, develop a style of thrift, hard work and simplicity, oppose advanced consumption and high consumption, and borrow money carefully. Therefore, students in private colleges and universities are required to establish a consumption concept according to their abilities.

3. Strengthen the teaching of financial common sense.

Private college students have little experience in independent consumption, can't spend rationally and have no financial planning. In view of this situation, private colleges and universities should organize special theme class meetings, set up corresponding consumer education courses or lectures on consumer knowledge, and at the same time give full play to the role of student associations, set up corresponding associations, conduct surveys on consumer issues, and hold prize-winning questions and answers or knowledge contests. Financial management knowledge should include economic and financial knowledge and personal financial management skills. In the relevant courses offered, it is specifically stated that college students are encouraged to take the financial planner's certificate and make personal financial plans. Private colleges and universities should educate students to take stock of their consumption regularly according to financial planning, so as to make their consumption basically balanced in the whole process.

Therefore, private colleges and universities should pay due attention to the misunderstanding of students' personal consumption view in education, and give timely help and guidance to urge students in private colleges and universities to establish a correct consumption view and develop in a healthy, harmonious and orderly direction.

With the in-depth development of social economy, college students, as a special consumer group in society, the shaping and cultivation of their consumption concept directly affects the formation and development of their world outlook, and then affects their moral behavior throughout their lives. Therefore, it has become an important topic for colleges and universities to pay attention to the consumption situation of college students and grasp the psychological characteristics and behavior orientation of college students' life consumption.

First, the characteristics of college students' consumption

As a special group of social consumption, college students have different consumption psychology and behavior from other social consumption groups. According to the survey, we can clearly see that the consumption of college students has the following characteristics.

1, the concept of consumption is complex, and perceptual consumption prevails.

College students have no financial resources, poor economic independence and no consumption base. The non-independence of economy determines that college students have little independent consumption experience and cannot rationally measure consumption value and capital. College students do not have a complete and stable concept of consumption, and their self-control ability is not strong. Their consumption is mostly random consumption and impulsive consumption induced by media propaganda or influenced by students around them. This is also the result of the demonstration effect of college students' consumption. According to the survey, at present, 30% of college students have mobile phones, but there is great blindness in mobile phone consumption. Some college students with mobile phones have communication needs and family economic conditions permit; The other part has communication needs, but family economic conditions can't afford it. There is also a part of "luxury goods" consumption, which has neither communication needs nor family economic conditions. "Luxury" consumption is caused by the demonstration effect of college students' consumption and the psychology of comparison.

Students have a high love for this brand.

To some extent, college students will believe their real experiences. If they have a good experience with a brand's products, they will stick to using them, thus gradually forming a fixed preference and eventually forming a habit of using them, and maintaining a good piety for this product. Shampoo, for example, smells good, has good quality and obvious effect, which will encourage them to continue to use it.

3. Consumption tends to be diversified.

2 1 century is an era of increasingly rich material and spiritual life. Contemporary college students are no longer satisfied with the monotonous life in dormitories, classrooms and libraries. Entertainment, sports, mobile phones, computers and new IT products have all become the consumption hotspots of college students. The consumption of college students shows an obvious trend of diversification. If economic conditions permit, most students will travel, spend money in karaoke bars, or buy computers, mobile phones and MP3 players, which shows that college students are eager to get out of campus, integrate into society and have a high-quality life.

Second, the structure and level analysis of college students' consumption

College students' money "Where does it come from and where does it go?" The survey shows that 75% of the students depend on their parents, 13% on loans, 8% on scholarships, 9% on job subsidies, and 1% on tuition fees. Therefore, students' main sources of income are their parents, but the sources tend to be diversified. But the living expenses do not include tuition and accommodation. If you add this "big head", the proportion from parents will be higher. It can be said that college students basically appear on the social stage as a pure consumer.

On the subject of college students' consumption, the survey shows that college students' living expenses are mainly used for food, clothing, housing and transportation, while mobile phones, computers, various trainings and other large-scale consumption are not included. And mobile phones have become the main consumer goods of college students, as can be seen from the following analysis.

Mobile phones have become an indispensable communication tool for modern people, and college students are one of the people with the highest mobile phone penetration rate. The survey shows that 47.2% of Yantai university students own mobile phones, and the higher the grade, the higher the mobile phone penetration rate. For example, only 6% of freshmen have mobile phones, while 82% of seniors have mobile phones, which is much higher than the average mobile phone ownership rate of social groups. About 83% senior students made it clear that the main reason for buying mobile phones is to facilitate job hunting. Although the main function of mobile phone is to talk, the short message function is the most commonly used by college students. When choosing a mobile phone, they think that the mobile phone with the price between 1000 yuan and 1800 yuan is the most popular.

Therefore, the consumption structure of college students presents a structure similar to an upright cone. Students with richer families are located at the upper end of the cone, and they have precious items such as computers and brand-name mobile phones; Students from poor families are at the lower end of the cone, and they often rely on work-study programs or loans to maintain normal college life; Other students are located in the middle of the cone, and they have no worries about food and clothing, and their living standards are in the middle. At the same time, from the above analysis, we can see that the consumption of college students decreases from the upper end of the cone to the lower end of the cone, which also clearly reflects the hierarchical nature of college students' consumption.

Thirdly, the influence of college students' consumption on family and society.

The consumption of college students directly affects the family. As a pure consumer, it is a top priority for a family to spend about 10 thousand yuan a year. Taking an ordinary family of three as an example, meeting the annual consumption of a college student will consume most of the family income, especially in rural families. Although due to the economic development, the income of rural and urban residents has made corresponding progress, the living standard has been improved, and the proportion of family spending on college students has generally declined, but the slow decline and large proportion have become unbearable for some families. The consumption of a college student accounts for about 45% of urban household income, especially in rural areas, which can account for 80%~90%. Undoubtedly, the current consumption of college students has caused great economic pressure on students and their families, especially some poor families. In my investigation, I found that 20% of students in each of the three universities need to apply for student loans to complete their four-year college studies, and their own lives are hard to guarantee, not to mention the cost of nearly 10 thousand yuan. Due to the moderately developed economy in Shandong Province, the income level of residents is lower than that of college students' families. Therefore, the actual proportion may be higher than this figure, and the impact is far-reaching.

The consumption characteristics and behavior of college students determine that the influence of college students' consumption is not limited to their families. A lot of consumption in the market is closely related to the interests of universities, and the consumption of college students directly affects the whole consumer market and the national economy. At present, the consumer market for college students has been formed, which is the result of the development of higher education and the necessity of the development of socialist market economy. It has become an integral part of China's socialist market economy. With the development of society and the popularization of higher education, it will play a greater role.

Fourth, some suggestions on college students' consumption

The consumption of college students is not only related to themselves and the school, but also to the whole society. This paper puts forward some suggestions on college students' consumption from three aspects: individual, school and society.

(1) For college students, it is necessary to establish their own concept of fair consumption and treat their consumption rationally. As a pure consumer, most college students depend on their families for their financial resources, so their consumption should take into account the family's economic situation, parents' tolerance and self-control ability, and they should not blindly fall into the misunderstanding of perceptual consumption. Now, some students are profligate and indulge in blind consumption. For example, many college students are addicted to online games recently, which will greatly increase their consumption burden. More importantly, college students will lose themselves in blind consumption and affect their studies. In addition, college students should also have a sense of consumer rights protection. When they enter the university, they have begun to gradually integrate into the society. In society, all kinds of illegal acts of deceiving consumers are repeatedly prohibited. Facing the complicated society, college students should learn to safeguard their legal rights.

(2) Schools should strengthen the cultivation of students' consumption concept. Practically speaking, ideological and political education in colleges and universities does not pay enough attention to the education of students' consumption concept. Lack of research on college students' consumption psychology and behavior, and insufficient education and guidance on college students' consumption view in the teaching of "Two Courses". Due to the lack of comprehensive and objective understanding of college students' consumption psychology and behavior, curriculum and other factors, the special education on consumption view closely related to important ideas such as outlook on life, outlook on labor, outlook on money and national conditions has not been fully carried out in the ideological and moral cultivation class, and it is difficult to achieve the real guiding purpose.

(3) As far as society is concerned, actively explore the consumer market of college students to meet the needs of college students with different economic conditions in terms of product types, prices, services, etc., and at the same time standardize the market order to establish a fair market environment for college students' consumption. In any case, the consumer market for college students is no longer dispensable, which has seriously affected the economic development around colleges and universities.

(D) For college students, we should also strengthen the concept of fair savings. Robert Toru Kiyosaki, a Nobel laureate in economics, once said: "Financial management has nothing to do with how much money you earn. It is the ability to measure how much money you can keep and how long you can make it work for you. " In the survey, when asked about their familiarity with financial management, many students were unfamiliar. When asked about the financial situation after the end of the semester, most students admit that their consumption has exceeded the planned scope, and even some students need to borrow money from others. There are also a few students who have thought about how to spend the rest of the money, and only a few students have the consciousness of saving.

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