The purpose of launching national tourist routes

First, integrate the image and build the brand. By integrating the scattered or divided tourism images of relevant provinces, autonomous regions and municipalities, a number of national tourism route brands with unified, clear and definite images will be formed, which will play a strong supporting role in the overall image of China's national tourism.

The second is to guide the market and create bright spots. Through national tourist routes, we will further strengthen international and domestic publicity and marketing, guide domestic and foreign tourists to travel, create a number of tourist hotspots, hot spots and hot products, and form a number of new tourist consumption hotspots.

The third is to form a grasping hand and promote development. Through the national tourism routes, we will further mobilize all forces, strengthen market norms, project development, tourism marketing and quality management, build a platform for regional tourism cooperation, integrate resources, highlight key points, and promote the development of regional and local tourism.