Traditional Culture Encyclopedia - Tourist attractions - What are the creative cases of tourism?
What are the creative cases of tourism?
Keywords: Wenchuang IP H5 new media marketing
Tencent cooperated with the Forbidden City to hold the "Next Idea × Forbidden City" Tencent Innovation Competition, and immediately launched H5 as an invitation, and the number of visitors exceeded 3 million in just one day. This time, H5 combines the Forbidden City with the things of the new generation, and introduces the rap music style with the theme of emperor crossing, which is very interactive and exciting. This is not the first time that Taobao in the Forbidden City has been screened, and it sells well. Taobao in the Forbidden City has become a major focus of social media, just like "I Know" written by former emperor Zhu Pi.
Inventory 2: Spring Festival travel rush train-take the high-speed train to Yunnan.
Keywords: online and offline experience and China popularity
On the occasion of the opening of the Shanghai-Kunming high-speed railway, the Yunnan Provincial Tourism Commission chose to hold a tourism promotion conference in Guiyang, Changsha, Nanchang, Hangzhou and Shanghai with the theme of "Train to Spring-Take the high-speed railway to Yunnan". Yunnan Tourism Commission subverts the traditional promotion mode and expands the promotion groups. During the period from June 65438+1October 3 1 to June 65438+1October 65438+1October1,Yunnan Provincial Tourism Commission carried out "Colorful" in 300 Tongcheng Experience Stores nationwide.
Inventory 3: Escape from Beishangguang
Keywords: user pain points
New World and flight steward jointly launched the "Escape from the North to Guangzhou" marketing campaign, which triggered all walks of life to imitate each other. On July 8, a WeChat article in New World, "I bought 30 air tickets and waited for you at the airport: I fled from Beishangguang after 4 hours", which exploded the circle of friends and major social circles. No matter from the creative thinking of "leaving" or the implication of releasing pressure from "fleeing north to south" itself, it is a kind of communication that provokes users' pain points, and such content can often hit people's fragile hearts. The marketing campaign * * * brought nearly150,000 exposure, and the official account of New World WeChat rose by 1 1 10,000.
- Previous article:The lovely Tik Tok copy is so cute that it explodes. Tell me about it.
- Next article:Is it safe to travel to Laos?
- Related articles
- Dalian tourist attractions
- Short sentences suitable for traveling and posting on Moments
- Zhejiang, a tourist city full of fireworks, was once comparable to Hangzhou, hiding many special historical sites.
- How about the Oriental Cheng Ju factory?
- Drive Passat New Energy to langxi and have a look at the colorful winter.
- Overview of Xu Ming Highway in expressway
- Introduction of Poyang Lake Tourist Attractions The introduction of Poyang Lake Tourist Attractions is illustrated with pictures and texts.
- What are the mandatory prerequisites for the rating of tourist resorts in my country?
- How many long-distance buses are there from Wuyishan to Fuzhou? When are they? Thank you!
- What are the places worth visiting in Macau? How can it go smoothly?