What are the creative cases of tourism?

Inventory 1: "Next idea × Forbidden City" Tencent Innovation Competition-See you through the Forbidden City

Keywords: Wenchuang IP H5 new media marketing

Tencent cooperated with the Forbidden City to hold the "Next Idea × Forbidden City" Tencent Innovation Competition, and immediately launched H5 as an invitation, and the number of visitors exceeded 3 million in just one day. This time, H5 combines the Forbidden City with the things of the new generation, and introduces the rap music style with the theme of emperor crossing, which is very interactive and exciting. This is not the first time that Taobao in the Forbidden City has been screened, and it sells well. Taobao in the Forbidden City has become a major focus of social media, just like "I Know" written by former emperor Zhu Pi.

Inventory 2: Spring Festival travel rush train-take the high-speed train to Yunnan.

Keywords: online and offline experience and China popularity

On the occasion of the opening of the Shanghai-Kunming high-speed railway, the Yunnan Provincial Tourism Commission chose to hold a tourism promotion conference in Guiyang, Changsha, Nanchang, Hangzhou and Shanghai with the theme of "Train to Spring-Take the high-speed railway to Yunnan". Yunnan Tourism Commission subverts the traditional promotion mode and expands the promotion groups. During the period from June 65438+1October 3 1 to June 65438+1October 65438+1October1,Yunnan Provincial Tourism Commission carried out "Colorful" in 300 Tongcheng Experience Stores nationwide.

Inventory 3: Escape from Beishangguang

Keywords: user pain points

New World and flight steward jointly launched the "Escape from the North to Guangzhou" marketing campaign, which triggered all walks of life to imitate each other. On July 8, a WeChat article in New World, "I bought 30 air tickets and waited for you at the airport: I fled from Beishangguang after 4 hours", which exploded the circle of friends and major social circles. No matter from the creative thinking of "leaving" or the implication of releasing pressure from "fleeing north to south" itself, it is a kind of communication that provokes users' pain points, and such content can often hit people's fragile hearts. The marketing campaign * * * brought nearly150,000 exposure, and the official account of New World WeChat rose by 1 1 10,000.