Historical evolution of environment international travel service co., ltd.

200111Wang Yuqing, former deputy director of the State Environmental Protection Administration, awarded the club flag to Meng Hao, chairman of Environment International Travel Service, marking our birth. In June of that year, with the approval of the National Tourism Administration and the State Administration for Industry and Commerce, Environment International Travel Service was incorporated in the Beijing Administration for Industry and Commerce, becoming the first large-scale international tourism group in China's environmental protection industry. The company was established in the form of joint-stock system with a registered capital of 50 million yuan.

In 2002, when we first entered the tourism industry, we mainly engaged in domestic tourism, but at that time, the enterprise showed a strong spirit of innovation, and cooperated with the former Beijing Telecom 1 14 to expand sales channels, becoming the pioneer of call center outsourcing services in China tourism industry.

In March 2003, the board of directors of Environment International Travel Service reorganized its management and appointed Mr. Jude Zhong as the deputy general manager in charge of tourism business. Since then, Environmental International Travel Service has entered the track of rapid development. In the face of the unprecedented SARS epidemic, the new leadership team has taken positive measures, especially a series of measures after the lifting of the ban on SARS, which have won favorable comments from the industry and the public. Together with Peony Card Center of China Industrial and Commercial Bank, we organized the activity of "Giving Love to the Society in angels in white", which benefited nearly 1,000 medical workers in 16 Hospital. The 6.28 Shanhaiguan starting group we organized was the first starting group to leave Beijing after SARS. On June 30th, we organized the "Seminar on Revitalizing Capital Tourism". More than 65,438+030 representatives from all over the country attended the seminar and became the first domestic travel agencies to Beijing after SARS.

In 2004, Environment International Travel Service took the lead in making a breakthrough in the inbound tourism market, and won the Outstanding Contribution Award of Beijing Inbound Tourism by virtue of its leading position in inbound reception in Beijing Asia-Pacific market (Malaysia, Indonesia, etc.). ), and then won the Overseas Retailer Award, New Product Innovation Award, Entry Outreach Day Award and other awards. Since 2005, we have participated in a series of important and influential activities, such as "Beijing International Tourism Culture Festival" and "Beijing Olympic Culture Festival Series-Playing the Olympic Theme Song Together". In 2007 and 2008, our inbound outreach received more than 72,000 tourists, mainly covering Australia, Southeast Asian countries, South Korea, Russia and other markets.

In 2005, with the approval of the National Tourism Administration, Environment International Travel Service became a "China Citizen Chartered Outbound Travel Agency" and began to engage in outbound tourism business. At that time, Mr. Zhong Hui proposed to introduce a group of high-level professional teams; Cultivate your own outbound travel strength; Basic ideas of creating environmental tourism characteristics. This basic idea is to apply the "transfer principle" to environmental international travel agencies to form an inclusive employment culture; It laid a foundation for the formation of market differentiation and product differentiation concepts. In 2006, the board of directors of Environment International Travel Service further put forward the working principle of "people-oriented, win-win cooperation, sharing resources and coordinating interests".

In 2006, Mr. Jude Zhong initiated the business strategy of "one product with many brands" in the tourism industry in China, and adopted the product division system for the first time in the outbound tourism industry in China, and successively launched, founded and developed "Travel around the world", "Xinghui Tourism", "Charming ASEAN", "Travel around the world", "Beijing Nanyang Style", "Indian Nature", "Beijing Successful Journey" and "and so on. Facts have proved that the strategy of "one product with many brands" has achieved the unique high-speed development mode of environmental international travel service, and it has become a classic case of the rapid growth of China tourism travel agency, which has continued to this day.

In 2006, Environment International Travel Service began to enter the direct retail market and set up a sales office in Beijing in a planned way. By the end of 2009, 50 business halls had been set up in Beijing Xicheng, Dongcheng, Chongwen, Xuanwu, Chaoyang, Pinggu, Mentougou, Tongzhou, Daxing, Fengtai and Haidian1/districts and counties.

In 2007, Environmental International Travel Service established a two-level management system, changing the flat management structure into a vertical business department management structure, and 73 accounting units were managed by 18 center respectively. In August of that year, the first management committee of Environment International Travel Service was established, which marked the initial establishment of the management team of Environment International Travel Service. In August, 2009, the second CMC, as the highest authority and executive body of management decision-making, took a new job and took another step forward on the road of standardized management.

Since Guilin Domestic Tourism Fair successfully held "3+X Tourism Salon" in 2005, Environment International Travel Service has been carrying out a series of brand and product marketing activities in the tourism industry. No matter in 2006, independent groups began to participate in well-known travel exhibitions at home and abroad, which attracted the attention of many mainstream media and effectively enhanced the corporate brand image; It is also a joint roadshow for outbound travel, which is bursting in Hohhot, Taiyuan, Xi, Jinan, Qingdao, Harbin, Shenyang, Zhengzhou, Shijiazhuang and other cities to show the professional skills and quality of the business team; All these have formed a unique and effective marketing model of environmental protection travel agencies.

At present, the annual turnover of Environment International Travel Service is 500 million yuan, and the number of tour participants reaches 250,000,654.38+0.4 million. Won dozens of awards from industry authorities, industry associations, authoritative media, foreign tourism bureaus, Chinese and foreign airlines, etc. From a small travel agency to a comprehensive large-scale tourism group with a wide range of business.

With the growth of enterprises, the practical management system, efficient and flexible management mode and humanized management of Environmental International Travel Service have attracted a large number of top talents in the industry to join. We set up a reception day for the employees of the general manager and set up employee mailboxes. Even in the unfavorable macro-business environment, enterprises adhere to the principle of "no layoffs, no salary cuts and no vacations" to protect the rights and interests of all employees. By June 5438+00, 2009, Environment International Travel Service had more than 500 full-time employees, 29 professional tour guides and nearly 200 professional tour leaders.

We are the only travel agency in China that takes "caring for the environment and caring for tourism" as its corporate purpose. We are committed to promoting the harmony between man and nature and promoting the sustainable development of tourism. We regard the promotion of eco-tourism, environmental protection tourism and green tourism as the unshirkable social responsibility of enterprises.

Environment International Travel Service has long been committed to charity. During the china international travel mart held in Kunming, Yunnan Province in 2007, I donated to build "the first outbound love hope primary school in China". In 2008, our employees not only participated in the 5. 12 Wenchuan earthquake relief work, but also actively donated money. In 2009, they also organized the Summer Camp of Beichuan Gu Lei Central Primary School. Travel all over the world, love the whole world and give back to the society with a grateful heart.

In 2008, China Environment International Travel Service participated in some preliminary reception work of the Olympic Torch Relay in China, and won the bid in the fierce competition, becoming the "main service provider of the domestic station of the Samsung Olympic Torch Relay", and successfully arranged the Samsung Olympic Torch Team to pass through more than 40 cities in China/Kloc-0. During the Olympic and Paralympic Games, we received 57 groups of foreign guests from the United States, Australia, Spain, Russia, Mexico and other countries, and they were all satisfied with our services.

In view of the excellent business performance of Environment International Travel Service, in February 2008, China National Tourism Administration approved us to set up branches all over the country. In September 2008, the first branch of Environmental International Travel Service-Zhejiang Branch of Environmental International Travel Service was established in Hangzhou. At present, five branches have been established in China, including Zhejiang Branch, Rizhao Branch, Weihai Branch, Shanxi Branch and Jiangxi Branch, and the pace of establishing branches is advancing rapidly. As a fast-growing tourism enterprise, its unique industry background, abundant working capital and professional management make the company full of vitality.

In 2009, Environmental International Travel Service further promoted the strategy of "one product with many brands" and realized the transformation from resource integration to resource integration. Following several professional outbound travel product promotion conferences jointly held by northern provinces, eight outbound travel product wholesalers jointly launched "Close to Nature, Green Tour Series" eco-tourism products. Cruise products that "sail around the world"; "Honey Love Journey" honeymoon series products; And film and television series products that "walk with movies". , realizing the maximization of compound interest, practicing the corporate purpose of "caring for the environment and caring for tourism", and interpreting the concept of "fashion travel, quality travel and tourism travel".

In 2009, Environmental International Travel Service continued to deepen the marketing mode of "combined marketing", cooperated closely with the financial and communication industries, made every effort to build a private high-end tourism consultant brand, and used the "one positive and one strange" mode to carry out online marketing. At present, all the work of the enterprise has entered the stage of all-round development. While constantly enriching and perfecting the product system and insisting on product differentiation, the product structure and level have been comprehensively upgraded horizontally and vertically; Constantly enrich and improve the channel system, at the same time adhere to market differentiation, promote channel diversification, and finally achieve the corporate goal of maximizing compound interest.