What is the development status of tourism e-commerce?

What is tourism O2O? This is not the same as community O2O. Tourism O2O has its own unique characteristics. Online travel e-commerce platform+offline physical tourism product chain supermarket; Online marketing+offline marketing; Online inquiry booking payment+offline travel itinerary and destination service. "

Present situation of tourism O2O

Compared with O2O in other industries, tourism O2O heats up relatively slowly. Comparatively speaking, the concept of "smart tourism" is mentioned more. According to the general definition of O2O, online to offline or offline to online, tourism is actually one of the fields that went to O2O earlier. Ctrip's early offline card issuance attracted users to book hotels online and then return to offline consumption, which was regarded as the embryonic form of O2O, but the real tourism O2O broke out in the comprehensive background of rapid development of mobile Internet, upgrading of industrial structure and increasing demand for consumer experience.

Analysis of influencing factors

First, favorable factors

(1) Tourism demand continues to grow. At present, China's per capita GDP exceeds 8,000 US dollars, which is in the period of explosive growth of tourism consumption demand, and the era of mass tourism has just begun. With China's economic and social development, residents' income increases and consumption upgrades accelerate, and China's residents' tourism consumption capacity, tourism consumption demand and tourism consumption groups will continue to grow substantially.

At present, tourists are mainly young and middle-aged tourists. With the increase of the number of elderly groups, China began to transform into an elderly society. Due to good health, stable income and sufficient leisure time, a considerable number of elderly people have the desire to travel abroad, travel by plane, go on holiday and participate in various special tourism activities.

With the development of rural economy and the increase of farmers' income, the vast number of farmers in China have a strong willingness to travel. Both the number of tourists and the consumption of tourists have maintained rapid growth. China is a big agricultural country, and its agricultural population accounts for about 45% of the total population. The rural tourism market is a huge tourist market for the future development of tourism in China.

(2) Meet the personalized travel needs of consumers With the development of the Internet, people's access to information is becoming more and more convenient. At the same time, with the improvement of consumers' education level, consumers are more willing to arrange all aspects of tourism independently according to their own preferences through the Internet, which can be relatively free and the cost of tourism will be lower. Therefore, online travel conforms to the changing trend of consumers' personalized travel demand. At present, the service of online travel and outbound travel is still immature. Once the tourism cooperation between countries can go further and consumers can travel abroad conveniently, the online travel outbound service market will surely usher in a round of rapid growth.

(III) Internet plus tourism O2O is a typical industrial upgrading brought about by consumption upgrading. Internet plus has become a national strategy at the call of the Prime Minister, and the two-way interaction and integration of online and offline tourism enterprises will become an inevitable trend in the future.

With the rapid development of science and technology represented by the internet, the special tourism needs of ethnic minorities have broken through the time and space constraints and gathered into a "blue ocean" through the network platform. Reverse customization represented by Honeycomb and Poor Travel Network, high-end customization represented by Sinbad and Six-person Tour, and mass customization represented by Tuniu have gradually become the darling of the market. The sharing economy represented by Tujia, Pig short rent, Yizhi, Didi and Uber has built an efficient market where supply and demand are directly traded, and the whole people travel.

Second, unfavorable factors.

(1) The customer acquisition channel is single, so it is difficult to purchase products online for secondary consumption. Offline service has become a common travel mode. With the rise of O2O eco-tourism, many tourism enterprises have embarked on the road of transformation to O2O enterprises, but in order to truly make profits through transformation, it is necessary to combine online and offline perfectly and repeat the cycle in development. The offline resources are integrated and sold in the form of online products, and users purchase and use them by browsing the website. The information, data, capital, logistics, services, etc. that may be generated in the whole process are the key to forming a perfect closed loop. Without user feedback, secondary consumption is formed, so long, a closed loop cannot be formed, and profit becomes empty talk. (2) The geographical location is scattered and the service quality is difficult to control. Tourism itself is a process of enjoying services. Every day, different users ask questions all over the country and even around the world, covering a wide range, from catering, scenic spots, transportation to accommodation and so on. After integrating these resources, the most difficult thing to control is the quality of service experienced by users during travel. Pre-sale or after-sale are many projects.

(3) Internal management is not clear, which is prone to confusion. Due to the particularity of tourism, a website needs to connect with various resources, and the daily orders are large and complicated. Because there are too many people and orders, there are too many problems to deal with every day. Therefore, it is difficult to quickly complete internal assessment, performance and overall assessment, and it is also impossible to review and evaluate employees' work performance or put forward suggestions for improvement. Externally, it is impossible to accurately collect and analyze the users coming and going.

Prediction of transaction scale of online travel market