Traditional Culture Encyclopedia - Tourist attractions - What are the largest tourism and hotel research and consulting companies in China?
What are the largest tourism and hotel research and consulting companies in China?
Among them, the following companies have the most advantages in tourism and hotel surveys:
I. Zero Consultation (Horizon)
Zero Research Consulting is an international data and information service organization originating from China, which consists of an innovative data development center, a public business data business group, a business data business group and a future business school. Since the establishment of Zero Survey, Zero has accumulated more than 20 years of first-hand experience in data collection and processing, and has diversified practices in serving large enterprises, start-ups and public service institutions at home and abroad, focusing on the Internet of products and services, and supporting economic, social, cultural and policy decisions based on diversified data collection and mining.
Zero research consulting is inherited from the most influential local leading brand of market research and public opinion survey in China. We keep pace with the times, constantly surpass ourselves, integrate with the digital age, and constantly enhance our brand reputation in the professional field and the public. More than 20 years of market research and social insight have become our most valuable China data assets. Through the application of new technologies, the whole Internet big data and interactive fine data are integrated, forming a unique data achievement and strategic orientation. Executives with many international backgrounds, as representatives of international professional institutions in China, actively participate in international activities and academic forums, always maintain the international cutting-edge information and academic sensitivity, and are rooted in the study of consumer psychology, values and consumption changes in China's local market, forming a unique research system suitable for China.
Zero Research Consulting has a highly conscious learning and research team, neat disciplines, young professionals and international and domestic employees. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have a master's degree or above. More than 50% of the research consultants have more than 4 years of professional market research experience, and more than 30% of the research consultants have overseas study background. Team members adhere to the enterprise spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development.
Second, China is consulting (zwzyzx)
Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (hereinafter referred to as "Zhongwei Consulting") is a leading industry and market research service provider in China. Focusing on the needs of customers, the company has made continuous efforts and sincerely cooperated with customers, and built a comprehensive professional advantage in the fields of investigation report, research report, market research analysis report, business plan, feasibility study, IPO consultation and so on. Zhongwei Consulting is committed to providing competitive research solutions and services for enterprises, investors and the government, constantly improving the customer experience and creating maximum value for customers. At present, the research results and solutions of China-Victoria Consulting have been applied to more than 30,000 enterprises and expanded to overseas markets.
Sino-Uyghur consultation is to help enterprises and undertakings to succeed and promote the construction and development of social civilization with their own knowledge and wisdom. The life of Sino-Uygur consultation lies in the market, and the success of Sino-Uygur consultation lies in helping others to make ideas and succeed. The more achievements in helping others, the more social reputation Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. keeps improving, and its share in the market is also growing. Especially with the rapid development of information technology, which is widely used in consulting enterprises, China Consulting benefits from the cooperation and collaborative operation of various intellectual resources and information resources with different enterprises and departments. For consulting, we pay more attention to competition and cooperation, and cooperate in competition. In order to provide customers with more valuable consulting products (good plans and schemes), China has continuously improved its consulting work mode for consultants, not only by observing and analyzing problems, but also by submitting suggestions or consulting reports, and more importantly, through long-term cooperation. Chinese consulting is to improve the operational efficiency of enterprises through "knowledge products". The most important part of Sino-Norwegian consulting service is not to obtain the report, but to implement the improvement plan, which is regarded as an important step in Sino-Norwegian consulting service.
Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Among the 350 employees of Zhongwei Consulting, 90% have bachelor degree or above, and 65% have double degrees, master's degrees and doctor's degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the greatest wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting to provide quality services and practice customer value. Sino-Victorian consulting business covers Chinese mainland, Hong Kong, Macao and Taiwan, radiating the whole world; More than 90% of the company's business is mainly aimed at Greater China, and 10% serves the United States, Europe, Japan, South Korea and Singapore. Sino-Victorian Consulting has set up investigation stations in 32 major cities in Chinese mainland, such as Beijing, Shanghai, Tianjin, Chongqing, Guizhou, Shenzhen, Han, Chengdu, Xi, Zhengzhou and Shenyang. ) provide customers with strong data support for special investigation and research and research consultation; The company has valuable experience in implementing projects in China, Hongkong, Macau and Taiwan Province Province.
Third, Zhilian Market Research (URC)
URC reorganization was established in 1996. Now URC owns Guangzhou Zhilian Market Research Co., Ltd., Beijing Zhilian Bida Information Consulting Co., Ltd. and Shanghai Biyi Enterprise Management Consulting Co., Ltd., and has offices in Guangzhou, Shanghai, Beijing and Shenzhen. The main members of URC management participated in the earliest market research in China, experienced the establishment and development of the first local pure commercial market research company in China and the first Sino-foreign joint venture market research company in China, set foot in the retail research field in China, and successfully developed the pharmaceutical retail research business in China for the first time.
URC is a member of China Market Information Research Industry Association, the executive director of Market Research Branch of China Information Association, the first batch of A-level foreign-related research institutions in China, a member of ESOMAR, and one of the earliest members of MSPA in Chinese mainland. URC has been focusing on special research of consumer goods, OTC research of drugs and various distribution channels for a long time, and has accumulated comprehensive and rich experience in China market research. We have a group of outstanding core talents and expert consultants, who have nearly 20 years of market research experience and are trained by international market research enterprises. They have a deep understanding of the market situation in China, and can design a complete research and consulting scheme for customers by using international market research methods and standards, so as to provide customers with research results and the most practical marketing suggestions.
In recent years, with the advent of the era of Internet marketing and experiential marketing, URC keeps pace with the times, is diligent in change, takes exploring and innovating research methods as its primary task, and focuses on all kinds of real research on shoppers' terminal performance. URC pays attention to the combination and innovation of traditional market research methods and modern science and technology, and takes the lead in combining IT technology with BEE business, channel performance tracking research and shopper research, so as to understand the characteristics of market research, develop an advanced online access system to meet the core business needs, achieve synchronization with similar international research technologies, and connect with international customers online, and provide customers with the most advanced and rigorous online research services in China.
Four: Mirror Market Research (CMMR)
Spiegel Consulting was established in 1997, and its subsidiaries include Guangzhou Spiegel, Beijing Spiegel, Chengdu Spiegel, Shanghai Spiegel and Shenzhen Spiegel. About 100 excellent employees form the Spigel team, with an average industry experience of more than 8 years; Employees grow with the growth of the company. Based on the corporate culture atmosphere of "heart is like a mirror", the staff has maintained a high degree of stability, with an average working life of more than 6 years. Spiegel Consulting integrates data collection, market research and management consulting, and has been committed to providing scientific and reasonable management solutions for enterprises. Up to now, Spigel has provided more than 1 000 research and consulting services for more than 1 000 enterprises in the mobile communication, medicine, transportation, household appliances, daily necessities, food, real estate, finance and automobile industries.
Spiegel has established a standardized service process with reference to industry standards, and constantly updated and improved relevant service standards according to customer needs and marketing trends. Spiegel constantly promotes the innovation of research and consulting technology, and a considerable number of commonly used research technologies and models are initiated by itself. Every time he enters an industry, Spigel exerts the great influence of industry experts and grows with the growth of customers; Based on the customer service quality of "industry experts", the customer base has maintained a high degree of stability. Spiegel has a small number of core customers, but has maintained a long-term and good cooperative relationship with Spiegel. More than 65438+0,000 projects, 65438+10,000 consultant working days, 65438+10,000 on-site observation experiences and 3 million consumer visits have continuously enriched the database of Spiegel. Almost every year, Spiegel people can create successful practical cases with wisdom; Spiegel's project achievements have won a large number of awards, which have been well received by enterprises and society and have had a wide impact.
Verb (abbreviation for verb) China Trust
Xinhua Xin International Information Consulting (Beijing) Co., Ltd. is a leading provider of marketing and credit solutions in China. Established in Beijing 1992. Enterprises collect, analyze and manage information about markets, consumers and commercial organizations, and provide market research, business information, consulting and database marketing services through the integration of information, services and technology to help you make better marketing and credit decisions and develop profitable customer relationships. The company has 600 employees in Beijing, Shanghai and Guangzhou, providing professional services to institutional customers in various industries, including automobile, finance, insurance, retail, telecommunications, IT, manufacturing, consumer goods and trade. More than 80% of Fortune 500 companies use different products and services in China.
Xinhua letter is a leading business information consulting service provider in China. Enterprises provide enterprise credit reports, enterprise database products, industry reports, credit management consulting, credit risk management software, and related data management technologies and marketing activities management services, providing sufficient information, decision-making and technical support for your credit management, marketing expansion, industry analysis and competition monitoring. Xinhua letter is a pioneer in the field of database marketing in China. Enterprises provide customer data integration and cleaning, customer information analysis, potential customer data, database technology services and direct marketing services to help you build complete and single-view customer information, make better marketing and promotion decisions, and develop profitable customer relationships. Xinhua Xin is a leading market research and consulting service provider in China. Enterprises provide information and analysis on the market environment and consumers' behaviors and attitudes to help you make better business decisions in market entry, market segmentation, product positioning, price strategy, marketing promotion, channel organization and management.
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