The Present Situation of College Students' Rural Tourism

First, the motivation of college students' rural tourism

College students are full of physical strength, energetic, active in thinking, eager for knowledge, and curious, and have great interest in tourism. In college life, full courses and fast-paced 3.1-point life make college students feel monotonous and a little stressed. Those who stay in the city for a long time want to try and feel new and different things. Compared with the traffic in the city, they prefer quiet and leisurely. Compared with other forms of tourism, rural tourism is less expensive, cost-effective, less crowded and clean, which attracts more people's attention. Moreover, there are special tourism projects such as fishing and fruit picking, which make people experience the real rural farmhouse music and make them feel happy physically and mentally. Generally speaking, more than 8% people travel to the countryside to relieve pressure, enjoy a slow-paced lifestyle, breathe fresh air, feel the comfortable and safe living environment in the countryside, and add some fun to their hurried and rigid life; 13% people choose rural tourism to understand the local folk culture; Less than 5% people choose rural tourism to experience rural life. After investigation, most people will take photos with their mobile phones or record the travel time in other ways when they travel to the countryside, among which girls are more enthusiastic about it.

II. Organization mode of college students

On the whole, college students prefer "traveling with companions" and "traveling with couples" in the organization mode of travel. The main task of college students is to complete the choice of "traveling alone", and the intention is low, with a cumulative proportion of 15%. Because college students' spare time is mostly concentrated on holidays, they choose to travel on weekends or during the Golden Week of May Day and November Day. If possible, they are more willing to travel at the peak of people coming and going. When college students go out with different groups, the way they choose to travel is slightly different. When they travel with companions or couples, they prefer to travel with a group. This method has ready-made routes to choose from, which saves time, and is more in line with college students' spare time arrangements and when their families travel, they are basically in the summer vacation. At this time, they prefer to choose go on road trip, which avoids unnecessary consumption caused by traveling with a group. They can also plan their own routes and choose their own itinerary freely, which is convenient and fast.

III. Special consumption conditions of college students

College students are still consumers, and their economic support mainly comes from their families, so their consumption level is also uneven, which has a certain impact on their choice of tourist destinations and a series of tourism behaviors. But on the whole, about 8% of college students' consumption of water is at a moderate level, and the consumption of tourism activities is still a luxury consumption for them. They generally have low requirements for tourism conditions, which can be summarized as follows: (1) Eating: good quality and low price, or eating in local restaurants or bringing their own food, showing great interest in local specialty snacks

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(2 The cost is between 1 yuan and 2 yuan, and I prefer to live in a homestay with folk characteristics

(3). I don't pursue luxury, but only need safe, convenient and fast means of transportation, such as trains, high-speed railways and public transportation

(4) I am less interested in traditional tourist destinations, and I turn more to rural tourism, looking for a sense of returning to nature, and I am keen on being unconventional. (5) Entertainment: colorful and special tourism projects are required, such as fishing, horse riding and picking agricultural products. (6) Shopping: girls are more keen on shopping, mostly local specialty snacks, handicrafts and tourist souvenirs.

IV. Choice of college students' tourist destinations

For rural tourism destinations, they are willing to choose villages with better planning and profound cultural heritage, which can not only exercise, get close to nature and enjoy the natural scenery in the countryside, but also understand rural folk culture and enrich their cultural self-restraint. For rural tourism activities, 65% of college students prefer flower viewing, fishing, mountain climbing and adventure, which are rare in other tourist attractions. The rest 2% of college students like to enjoy pastoral scenery, chess and card entertainment, photography and other tourism projects, and the rest are more interested in rural folk culture. Of course, almost all college students are interested in tasting flavored snacks. According to the investigation, most rural tourist destinations are only for tourists to visit, and there are few projects that invite tourists to participate in folk activities. Only after experiencing it personally can tourists feel the long history of folk culture, appreciate the essence of culture and have a deep memory of the characteristic folk culture of the tourist destination. Therefore, rural tourism destinations should explore some tourism projects related to folk culture and invite tourists to actively participate in them, so as to understand folk culture and promote it.

5. Development prospects of rural tourism

Rural tourism can make people who have lived in noisy cities for a long time go to the countryside with beautiful scenery and fresh air to relax, which brings them a good mood, healthy body and a certain new leisure way, which can promote the development of agricultural products, and tourists can appreciate the beautiful rural scenery while also experiencing rural folk culture, such as rural houses, operas, martial arts, etc. While developing, rural tourism should be closer to folk customs, strengthen the construction of surrounding environment, add more projects related to traditional folk customs, increase the cultural heritage and create a cultural atmosphere.