Traditional Culture Encyclopedia - Tourist attractions - Principles of tourism resources development
Principles of tourism resources development
We all know that tourism resources are limited, so we should cherish limited resources, especially tourism resources, but many people don't know how to develop tourism resources in order to give full play to their value. Let's take a look at the development of tourism resources together, hoping to help everyone.
Tourism resources development 1
What are the tourism resources?
Tourism resources are mainly divided into two categories: natural landscape tourism resources and human landscape tourism resources. The further breakdown is as follows:
Many tourist attractions, resource types are not single, but comprehensive. Only scenic spots or regions with various types of tourism resources will attract more tourists. Because everyone's psychology is the same, when you go to a place, you want to see more scenery with less money, get more benefits with less money, and enrich your senses such as vision, hearing and smell. Simply put, a good tourist resource in a place should have mountains and water (nature) and humanities (folk songs, ethnic customs, etc. If there are all kinds, it depends on whether it is valuable, whether it is worth seeing by tourists or whether it is worth spending money by tourists. If a region has above and government support, will tourism flourish? Not necessarily, because tourism resources can only be a girl in a boudoir at best. We need to marry "her" and lift her red veil. We also need to consider other factors.
Conditions for the development of tourism resources
As we said just now, your tourism resources are various, of good quality and of high tourism value. If the combination conditions are good, the development conditions will be better. The value of tourism resources first depends on the quality of resources (that is, their own aesthetic value, scientific value or historical and cultural value and economic value), but also related to the cluster status and regional combination status of resources.
For example, a place with beautiful scenery and rich cultural and natural landscapes, will tourists definitely go? The answer is not necessarily, because travelers also want a place that is more convenient to travel, have fun, eat well, live comfortably and spend less. Therefore, in order to maximize the benefits of tourism resources, we should also consider the following aspects:
Infrastructure: including public facilities such as water, electricity, transportation and communication, as well as supporting facilities such as food, housing, shopping, culture and entertainment. In addition, it also includes environmental carrying capacity, that is, the ability to accommodate passenger activities within a certain spatial range. The development of tourism resources should not only consider the existing local reception capacity, but also build corresponding supporting service facilities.
Second, geographical location and traffic conditions: location and traffic directly affect the development value of tourism resources. It is necessary to let passengers "get in, get out and walk away", that is, it is convenient for tourists to come, to move during their stay in the tourist area and to leave after sightseeing. Otherwise you can only hide in the boudoir.
Third, the tourist market: tourism needs a certain amount of economic expenditure, so a scenic spot should fully consider the economic income level of tourists when developing tourism resources, otherwise it can only be shelved. In addition, we should also consider the distance from the tourist destination, and the development and utilization of close distance is of high value. No matter how fragrant the wine is, it may be afraid of the deep alley.
Fourth, others: tap the value of resources and start the development of well-known tourism resources; Improve the quality of employees.
What is behind the development of tourism?
Everywhere is blindly pouring into the development of tourism, regardless of whether their resources are satisfied or not, regardless of whether there is a plan for tourism development. The reason is that tourism is of great significance to regional development:
It can stimulate regional economic development and promote the development of related industries;
It can promote social and cultural prosperity, provide employment opportunities, promote cultural exchanges, increase personal knowledge and cultivate sentiment;
For the regional environment, proper tourism development is conducive to protecting the buildings, historical sites and environment in the region.
The ultimate goal of tourism development is actually to develop the economy and improve the local people's economic development level. Therefore, local governments should first practice their internal strength and lay a solid foundation for tourism, and develop tourism resources suitable for local tourism (carry out themed cultural tourism activities); Taking the development of rural tourism resources as an example, it is necessary to develop rural pastoral tourism, build tourism infrastructure, expand media publicity and attract domestic and foreign tourists. Only by starting from these aspects can we really develop tourism, instead of creating a tourist attraction out of thin air. Tourism resources without cultural background are just an empty shell at best.
Tourism resources development II
location
Locality is the essential attribute of rural tourism resources which is different from urban tourism resources. Locality is mainly reflected in three aspects: "township", "soil" and "agriculture":
"Township" refers to the ecological environment in rural areas, such as mountains, water, forests, fields, lakes, grass and other elements in rural areas.
"Earth" refers to the intangible cultural heritage such as festivals, dances, dramas, folk arts, acrobatics and traditional etiquette produced by different ethnic groups in the long-term agricultural production practice, and refers to the local cultural atmosphere shown by farmers living in rural areas.
"Agriculture" is the agricultural production landscape, which refers to the agricultural production scene composed of farmers, farmland, production tools, production methods and labor activities, such as terrace farming, rice transplanting, net catching and other rural production landscapes.
sovereign right over territory
China has a vast territory, and the natural geographical environment between north and south, east and west is very different, which makes rural tourism resources have strong regionality.
On the one hand, in different natural geographical environments, the production and living backgrounds in rural areas are very different, such as the Qinghai-Tibet Plateau and the Loess Plateau. On the other hand, different natural geographical environments have given birth to unique folk culture.
With the expansion of spatial scale, regionality has become an important feature of rural tourism resources, and the water towns in the south of the Yangtze River and Huizhou-style dwellings all have obvious regional characteristics.
What principles should be followed in the development of tourism resources? Principles of tourism resources development
Personality principle
Core principles of tourism resources development. It is necessary to highlight the characteristics of tourism resources as much as possible, including national characteristics and local characteristics, and strive to reflect local culture. "Only national tourism resources are the tourism resources that attract tourists from all over the world." Personality-characteristics-attraction,
(2) Market principle
Conduct market research and forecast, accurately grasp the market demand and competition, actively find the matching tourist market in combination with the resource situation, determine the target market, and meet the needs of tourists to the maximum extent according to the changes in market demand. For example, the current tourism demand is developing from popular sightseeing to personalized, diversified and participatory, so the development of tourism resources should increase the types of activities and design diversified and participatory tourism activities to adapt to the changing trend of the market.
(3) Benefit principle (can make money)
Economic benefit is one of the main purposes of tourism resources development. Therefore, it is necessary to analyze the input and output of tourism economy to ensure that tourism development activities can bring rich profits.
(4) Protection principle
Make practical plans to protect resources and prevent the original appearance of resources and environmental damage.
(5) the principle of comprehensiveness
Focus on key projects, tap potential, and gradually form a series of products and supporting services.
Tourism resources are the premise and foundation of tourism development. Tourism resources mainly include natural landscape tourism resources and human landscape tourism resources. Natural scenic tourism resources include mountains, canyons, forests, volcanoes, rivers, lakes, beaches, hot springs, wildlife and climate, which can be summarized into four categories: landform, hydrology, climate and biology. Cultural landscape tourism resources include historical and cultural sites, ancient buildings, ethnic customs, new achievements in modern construction, food, shopping, culture and art, sports and entertainment. , can be summarized into four categories: cultural scenery, cultural traditions, customs, sports and entertainment.
1. All kinds of things, phenomena and factors in nature and human society that can attract tourists, develop tourism and produce economic, social and environmental benefits are called tourism resources. (General Principles of Tourism Planning promulgated by the National Tourism Administration in 2003)
2. Tourism resources refer to natural existence and historical and cultural heritage that are attractive to tourists, as well as artificial creation directly used for tourism purposes.
3. All natural and social factors that can attract tourists, that is, tourist objects or destinations, are tourism resources. (Deng Guanli's Introduction to Tourism, Tianjin People's Publishing House, 1983)
4. From the perspective of modern tourism, all the factors and conditions that can stimulate tourists' travel motivation and be used by the tourism industry, thus generating economic value, are "tourism resources". (Xing Daolong, Talking about Tourism Resources)
5. All phenomena and things that can stimulate tourists' travel motivation, be used by the tourism industry, and thus produce economic and social benefits are called tourism resources. (The highly educated version is basically the same as above)
6. The definition of tourism resources is more accurate and standardized: "The so-called tourism resources refer to all things and factors that can attract tourists, stimulate tourists' travel motivation, have certain tourism functions and values, can be exploited for tourism, and can produce economic, social and environmental benefits. "
The contents of tourism resources development include the following five points:
1. The planning and design of tourist attractions and scenic spots is the core content of tourism resources development.
2. The construction and improvement of tourist facilities and resources can meet the needs of tourists for entertainment and appreciation, but tourists still have certain requirements for the most basic needs of life. The construction and improvement of these infrastructures will help to improve the quality of tourism services, thus enhancing the attractiveness of tourism resources. Only after development can it become a tourism product and be used by the tourism industry.
3. Planning tourism transportation and communication Modern tourism transportation and communication must meet the various needs of tourists. Accessibility of tourism resources must be the premise to meet the needs of tourists. Reasonable arrangement of the round-trip passage from the residence to the destination and the transportation network inside the tourist destination is an important aspect to improve the economic benefits of tourism resources, which requires convenient and developed tourism transportation to have strong transportation capacity and comfort.
4. Developing human resources and cultivating high-quality tourism talents is an important measure to improve the quality of tourism services.
5. Creating a good tourist environment means creating a good ecological environment. The development of tourism resources should be based on sustainable development and pay attention to environmental protection during tourism. Tourism resources and environment are important components of tourism resources and important measures to maintain the integrity of tourism resources.
There are five principles in the development of tourism resources: the principle of sustainable utilization, the principle of protective development, the principle of characteristics, the principle of coordination, and the principle of unity of economic benefits, social benefits and environmental benefits.
1, the principle of sustainable utilization.
"Sustainable utilization" is the product of the times, and it is a development strategy that not only takes into account the economic needs of contemporary people, but also poses no threat or harm to the further needs of future generations.
Although it does not mean providing everything for future generations and creating everything, it enables contemporary people to maximize the use of tourism resources at the lowest cost and benefit future generations through the coordination of economic, social and ecological benefits.
2, the principle of protective development.
For the sustainable utilization of tourism resources, it is necessary to strengthen the protection of tourism resources. For the development of ecotourism resources, the relationship between development and protection should reflect the general principle that development should obey protection and take protection as the premise.
Only when resources are properly protected can development benefit; The benefits of development can in turn promote protection. However, once there is a contradiction between development and protection, protection has absolute veto power over development.
3. Characteristic principle.
Tourism resources are expensive and rare, and its quality largely depends on its uniqueness, that is, its characteristics. Only with characteristics can it be attractive; Only with characteristics can we be competitive. Characteristics are the soul of tourism resources.
4. The principle of coordination.
The development of eco-tourism resources must be coordinated with the environment of the whole ecological area, which is not only conducive to highlighting the characteristics of each tourism resource, but also constitutes the overall beauty of tourism resources gathering, making tourists feel comfortable and natural after watching it.
5, the principle of combining economic benefits, social benefits and environmental benefits.
Market economy pursues the maximization of benefits, and eco-tourism as a form of tourism also pursues the maximization of benefits, but this benefit not only refers to economic benefits, but also includes social benefits and ecological benefits, and the two must be highly coordinated and unified.
When there is a contradiction between the three, the guiding principle is that ecological benefits and social benefits are above everything else, that is, economic benefits must be subordinate to the above two benefits. In fact, when the ecological and social benefits are maximized and optimized, its economic benefits are of course considerable.
Describe the advantages of developing tourism resources. Most tourism resources only rely on the original intrinsic quality, which has certain limitations, or fail to attract people to travel, or make tourists yearn for it, or cannot adapt to the changing tourism needs, and create a distinctive tourism image through planning, construction and embellishment;
Improve infrastructure and tourist reception facilities to improve the accessibility of tourist destinations; Tap the potential of tourism resources in old tourist areas and create new tourism products including labor services. Only in this way can we enhance the attraction of tourism and improve its economic and social benefits. Therefore, the development of tourism resources usually refers to the technical and economic activities such as development and construction carried out by tourism operators to play, improve and enhance the attractiveness of tourism resources.
Extended data:
The content of tourism resources development
The development of tourism resources includes the development of a single tourism resource, the comprehensive development of various tourism resources and the development of a tourist spot or destination. The main contents of development include:
(1) Improving the accessibility of tourist destinations: refers to the traffic connection between the location of tourist resources and the outside world and the smooth and convenient internal traffic conditions.
(2) Construction and improvement of tourism infrastructure: refers to the tourism facilities that are mainly used by local residents and tourists also need to rely on. Such as water, electricity and gas systems; Road traffic, stations, docks, airports, etc. ; Hospitals, banks, etc.
(3) Tourism superstructure (or service facilities) construction: service facilities mainly used by foreign tourists. Such as restaurants, information centers, souvenir shops and entertainment places.
(4) Development, construction and management of tourist attractions: including the development of new scenic spots and scenic spots, as well as the transformation and renewal of existing scenic spots and scenic spots.
(5) training service personnel
What is the development of tourism resources? Resources usually refer to the sources of various substances that can be exploited and used and can serve mankind. According to whether it can be reused, resources can be divided into renewable resources and disposable resources. Tourism resources are also a kind of resources. Under the specific conditions of tourism development and utilization, tourism resources include not only renewable and non-renewable natural resources, but also various human resources and social resources.
Tourism resources are the basic conditions for developing tourism. Without characteristic tourism resources, it is impossible to develop tourism. Because tourism is a new industry, compared with the traditional concept of resources, tourism resources are much more complicated in content and composition, and its exact definition is difficult to form a unified expression at home and abroad at present, but it can usually be divided into narrow and broad categories. The so-called narrow sense of tourism resources refers to various factors that can effectively create and maintain the attraction to tourists, including natural factors, social factors and human factors. Tourism resources in a broad sense should include all the elements that can promote and produce tourism attraction.
Tourism resources in a narrow sense are simply considered from the perspective of tourism behavior. According to the traditional view, it can be divided into natural landscape resources, human landscape resources, customs and habits resources, traditional food resources, cultural resources, handicrafts resources and urban and rural scenery resources. From the perspective of modern tourism, it can be divided into sightseeing tourism resources, holiday tourism resources, eco-tourism resources, special tourism resources and special tourism resources. According to the causes or attributes, tourism resources can be divided into two categories: natural tourism resources and humanistic tourism resources. Natural tourism resources refer to all kinds of natural landscapes composed of topography, water, climate, animals and plants and other natural geographical and environmental factors, which have obvious natural attributes; Humanistic tourism resources are extensive and rich, such as various historical sites, characteristic buildings, ethnic customs, characteristic traditions and so on. These resources are the artistic crystallization and cultural achievements formed by people's long-term activities in a specific environment. Tourism resources in a narrow sense are the premise of the existence and development of tourism, the material basis of tourism, the object of tourism and the basic elements of tourism products and activities. Therefore, a certain element of tourism resources needs to meet the following conditions: first, it is attractive to tourists and can stimulate their travel impulse; Second, it is available. With the change of tourists' travel hobbies and habits, the inclusive scope of this factor can be continuously expanded; Third, the development of resources can produce enough economic, social and environmental benefits to ensure the sustainability of development and utilization.
Tourism resources in a broad sense cover all aspects of tourism, and tourism resources in a narrow sense are only the occurrence of tourism behavior. In fact, before the emergence of tourism, there were a large number of supporting tourism resources, such as transportation resources, scientific and technological resources, market (tourist source) resources, capital resources and so on. Tourism must first solve the problem of tourists' access, which requires certain transportation facilities, and inconvenient transportation will greatly reduce the attraction to tourists. Take Huangshan Scenic Area as an example. Before the opening of Hefei-Huangshan Expressway, it took 7-9 hours for Hefei to go to Huangshan and 3 days for Hefei to go back and forth. If it takes two days to go back and forth, you need to go up the mountain between 3-4 pm the day before and down the mountain at noon 12 the next day. I can only play in the mountains for two short days, and it is already afternoon 10 when I return to Hefei. Therefore, although Huangshan Scenic Area is very attractive, it is less attractive to tourists because of the long round-trip time. However, after the opening of Hefei-Huangshan Expressway, it can take three hours to reach Huangshan directly from Hefei. General tourism teams can go up the mountain for sightseeing around noon 12, go down the mountain the next day 12, and return to Hefei at 6-7 pm, which increases the effective tourism time of the scenic spot by more than 40%. Because of the convenient transportation, a "one-day tour" of Huangshan Mountain was developed, that is, starting early in the morning, arriving at the scenic spot at 9 ~ 10, descending the mountain around 5 pm and returning to Hefei around 10 in the afternoon. The effective sightseeing time in the scenic spot is basically the same as the two-day tour, so it is very popular. Market (tourist source) resources are the basis for the survival of tourism. Without a stable source of tourists, tourist attractions cannot be maintained for a long time. Since the 1990s, with the strong support of relevant government departments, the characteristic agricultural products planting industry has been developed in Sangang, a suburb of Hefei. After years of efforts, its characteristic agricultural products planting industry has gained a certain popularity in Hefei market. Gradually, urban residents spontaneously made friends in this area, and the local government departments guided them in time, and gradually launched a characteristic farmhouse tour with the theme of picking local dishes. Through the joint efforts of transportation departments, Hefei's bus lines have been extended to this area, and it has cultivated stability with convenient transportation and pollution-free characteristic aquaculture.
With the changes of the times, the concept of tourism resources is constantly updated and expanded, and more and more fields are included in the category of tourism resources. For example, with people's growing concern for health, health tourism has become popular, and centenarians in some longevity towns have visited, Chinese herbal medicine museums, "forest baths" and "sunbathing" have quietly emerged. Participatory tourism activities are not limited to skating, skiing, surfing and swimming. There are also projects such as sand skiing, grass skiing, flying kites and farm work. Tourism activities are not limited to the ground, but have begun to develop underwater and high altitude: for example, flying by plane or airship and enjoying the scenery; Diving to see the underwater world; Even the invitation for space travel has become a reality; The satellite monitoring and control centers in Xi 'an, Jiuquan and xichang satellite launch center are also partially open to tourists and become new tourist attractions; Large-scale comprehensive tourist cities with beautiful environment, modern high-tech and profound cultural connotation also have a tendency to continue to expand. Some factors that are not tourism resources now are likely to become active tourism resources in the future.
In modern tourism, people generally pay more attention to tourism resources in a narrow sense, and list them as tourism resources, rather than market (tourist source) resources, infrastructure resources, scientific and technological resources and capital resources. Although there is some truth in this, it also has considerable limitations. In order not to cause ambiguity, the following discussion on tourism resources refers to tourism resources in a narrow sense, and other resources become auxiliary tourism resources.
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