Publicity and planning scheme of ecological scenic spots

publicity planning scheme for ecological scenic spots

In order to ensure that things or work are carried out in an orderly and effective way, we need to make a plan in advance, which is a concrete and thorough plan with strong operability from the aspects of purpose, requirements, methods and progress. How should the plan be formulated? The following is the propaganda and planning scheme of ecological scenic spots that I collected and arranged, which is for reference only. Welcome to read it.

1

Mudun Island is the only island on Hongze Lake. It is known as the "Pearl of the Lake" for its legendary human landscape, beautiful folklore, rich aquatic resources and charming scenery of the Great Lakes. During the revolutionary war years, Liu Shaoqi, Chen Yi, Zhang Aiping and other proletarian revolutionaries of the older generation left revolutionary footprints here. At the same time, it is also the hometown of Mu Guiying, a famous anti-Liao and heroine in Song Dynasty. Rich intangible cultural heritage resources and numerous human legends make Mudun Island more mysterious. In order to expand the cultural connotation of Mudun Island and enhance the popularity of Mudun Island scenic spot, it is necessary to strengthen the external publicity of the scenic spot and organize colorful festival cultural activities and characteristic cultural activities in the scenic spot. Enhance the popularity of Mudun Island through external publicity; Through the development of various festival activities, the festival effect will be enlarged, and Mudun Island's characteristic tourism brand will be built, making Mudun Island the first choice for tourists and the resort of water town tourism. Through the development of festival activities, the popularity of scenic spots will be enhanced, the popularity will be condensed and the tourists will be attracted.

1. Do a good job in the publicity of Mudun Island scenic spot.

the publicity and promotion of tourist attractions is a very important work content and link after the scenic spots enter the business stage. Its success or failure is directly related to the economic and social benefits of the scenic spot. To this end, many scenic spot managers spare no expense to expand promotion channels, increase publicity efforts, and let customers in the target market know about the scenic spots, so as to obtain the greatest market effect.

the external publicity of tourist attractions is the most intuitive and quickest form of publicity. The main forms of publicity of Mudun Island tourist scenic spot should be:

(1) placing anti-aircraft gun advertisements on both sides of the expressway where tourists come from, advertising on buses in large and medium-sized cities, and advertising on subways in cities;

(2) Put advertisements on Mudun Island tourism image in strong media such as CCTV, Jiangsu Satellite TV and major media in major tourist markets, and convey the overall image of Mudun Island tourism to a wide audience through intensive publicity in stages;

(3) Establish the website of Mudun Island Scenic Area, carry out online publicity, and use the advantages of the Internet to publicize and display Mudun Island Scenic Area;

(4) Participate in various tourism promotion conferences;

(5) Advertise in newspapers with large circulation.

(6) Cooperation with travel agencies * * * with publicity.

other forms of publicity and promotion, such as business card promotion, SMS promotion, dm advertisement, etc.

Generally, the advertising time is chosen before the festival activities in scenic spots and the arrival of tourist peak season, because these time periods are important time nodes for tourism promotion. Advertising has a certain lag, and its effect will only be reflected after a period of time, and we can use this time to strengthen cooperation with travel agencies to strengthen the advertising effect, launch specific tourist routes to enhance operability, and enhance tourists' confidence in traveling.

2. Carry out colorful festival cultural activities and festivals in the scenic spot.

organizing large-scale festivals in scenic spots to promote tourism through festivals is an effective way to quickly improve the popularity of tourist attractions. For example, the Kite Festival in Weifang, Shandong Province, the Acrobatic Festival in Wuqiao, Hebei Province, and the Air Show in Zhuhai, etc., have attracted world attention and are a good publicity for the international tourism image of their tourist areas. Culture is the soul of tourism festivals, and cultural festivals have great potential. Business opportunities need culture to lead, and sometimes even need culture to create. Therefore, we should hold festivals with local characteristics in Mudun Island Scenic Area to expand the influence of Mudun Island Scenic Area tourism and promote the development of tourism in our town.

(1) Continue to hold Hongze Lake Fisherman's Food Festival;

(2) Organize and hold Mudun Island Dragon Boat Invitational Tournament in Dragon Boat Festival and Mid-Autumn Festival every year;

(3) Organize Xiang Lian Picking Festival and Aquatic Products Capture Festival in Mudun Island in summer;

(4) Organize youth summer camp activities to drive a huge number of young tourists;

(May) Organize and hold the "Charming Mudun Island" National Art and Photography Competition;

(June) Every May, we organize the true love wedding of fishermen in Mudun Island Water Village with the Communist Youth League Committee and other units.

(7) Organize Mudun Island Folk Customs Tourism Festival from May 1st to September 1st every year.

By holding festivals, inviting well-known domestic news media to make in-depth publicity reports on Mudun Island Scenic Area, and at the same time, cooperating with the media to hold festivals can expand the influence of Mudun Island Scenic Area tourism and promote the healthy and rapid development of tourism. 2

* is the only island in the world. It is known as the "Pearl on the Lake" by its legendary human landscape, beautiful folklore, rich aquatic resources and charming scenery of the Great Lakes. During the revolutionary war years, Chen Yi, Zhang Aiping and other proletarian revolutionaries of the older generation left revolutionary footprints here. At the same time, it is also the hometown of Mu Guiying, a famous anti-Liao and heroine in Song Dynasty. Rich intangible cultural heritage resources and numerous humanistic legends make * more mysterious. In order to expand the cultural connotation and enhance the popularity of the scenic spot, it is necessary to strengthen the external publicity of the scenic spot and organize colorful festival cultural activities and characteristic cultural activities in the scenic spot. Enhance the popularity of * through external publicity; Through the development of various festival activities, we can enlarge the festival effect, build a distinctive tourism brand, and make * the first choice for tourists and the resort of water town tourism. Through the development of festival activities, the popularity of scenic spots will be enhanced, the popularity will be condensed and the tourists will be attracted.

1. Do a good job in publicity of * tourist attractions.

the publicity and promotion of tourist attractions is a very important work content and link after the scenic spots enter the business stage. Its success or failure is directly related to the economic and social benefits of the scenic spot. To this end, many scenic spot managers spare no expense to expand promotion channels, increase publicity efforts, and let customers in the target market know about the scenic spots, so as to obtain the greatest market effect.

the external publicity of tourist attractions is the most intuitive and quickest form of publicity. * The main forms of external publicity of tourist attractions should be:

(1) placing anti-aircraft gun advertisements on both sides of the expressway where tourists come from, advertising on buses in large and medium-sized cities, and advertising on subways in cities;

(2) Put advertisements of * tourism image in powerful media such as CCTV and Jiangsu Satellite TV and major media in major tourist markets, and convey the overall image of * tourism to a wide audience through intensive publicity in stages;

(3) Establish a scenic spot website, carry out online publicity, and use the advantages of the Internet to publicize and display the scenic spot;

(4) Participate in various tourism promotion conferences;

(5) Advertise in newspapers with large circulation.

(6) Cooperation with travel agencies * * * with publicity.

other forms of publicity and promotion, such as business card promotion, SMS promotion, dm advertisement, etc.

Generally, the advertising time is chosen before the festival activities in scenic spots and the arrival of tourist peak season, because these time periods are important time nodes for tourism promotion. Advertising has a certain lag, and its effect will only be reflected after a period of time, and we can use this time to strengthen cooperation with travel agencies to strengthen the advertising effect, launch specific tourist routes to enhance operability, and enhance tourists' confidence in traveling.

2. Carry out colorful festival cultural activities and festivals in the scenic spot.

organizing large-scale festivals in scenic spots to promote tourism through festivals is an effective way to quickly improve the popularity of tourist attractions. For example, the Kite Festival in Weifang, Shandong Province, the Acrobatic Festival in Wuqiao, Hebei Province, and the Air Show in Zhuhai, etc., have attracted world attention and are a good publicity for the international tourism image of their tourist areas. Culture is the soul of tourism festivals, and cultural festivals have great potential. Business opportunities need culture to lead, and sometimes even need culture to create. Therefore, we should hold festivals with local characteristics in * Scenic Area, so as to expand the influence of tourism in * Scenic Area and promote the development of tourism in our town. (1) Continue to hold the Fisherman's Food Festival; (2) Organize and hold the Dragon Boat Invitational Tournament in the Dragon Boat Festival and Mid-Autumn Festival every year; (3) Organize * Xiang Lian Picking Festival and Aquatic Products Capture Festival in summer; (4) organizing summer camps for young people to drive a huge number of young tourists; (5) Organizing the "Charm *" National Art and Photography Competition; (June) Every May, organize the true love wedding of fishermen in the water town with the Communist Youth League Committee and other units in the scenic spot; (7) Organize * Folk Custom Tourism Festival from May 1st to September 1st every year. By carrying out festival activities, inviting well-known domestic news media to make in-depth publicity reports on the scenic spot, and at the same time, we can also cooperate with the media to hold festivals to expand the influence of tourism in the scenic spot and promote the healthy and rapid development of tourism.

3. Strengthen the collection and arrangement of intangible cultural heritage projects in * and * regions and cultural relics on the island, so as to provide first-hand information for the marketing and publicity of * tourism.

** region is rich and unique in intangible cultural heritage and cultural relics resources, such as * fishing drum, * fisherman's food, fisherman's dance, fisherman's songs, fisherman's marriage customs, ballads and various folk stories, legends and myths, which add mysterious colors to * and provide materials for tourism promotion and festival activities in scenic spots. Therefore, we will organize manpower as soon as possible to carry out in-depth collection and sorting work. Take out the first draft of tourist guide words in scenic spots as soon as possible. By collecting and sorting out these rich folk cultural heritages, we can fully display the profound historical and cultural heritage and rich advantages of human resources, and enhance the cultural charm of *.

4. Develop cultural products in the scenic spot quickly, and write articles on red culture, antique culture, folk culture, ecological culture, leisure culture and gourmet culture.

Strengthen the training of intangible cultural heritage knowledge for the employees in the scenic spots, so that the employees in the scenic spots can know the local customs, human history, sing fishing songs and folk songs of *, and tell folk stories and legends of *. At the same time, a small professional literary team is organized to perform fishermen's dances and songs for tourists in scenic spots for many years.

5. It is suggested to build a folk customs exhibition hall to display the human history, fishermen's customs, unearthed cultural relics and fishermen's production and living tools. Let visitors fully understand the human history and folk customs of *.

6. Assist in developing souvenirs with the characteristics of fishermen. ;