Traditional Culture Encyclopedia - Tourist attractions - Focus on cultural tourism and create a demonstration area for the integration of cultural tourism and commercial development.
Focus on cultural tourism and create a demonstration area for the integration of cultural tourism and commercial development.
"Promoting the integrated development of cultural tourism industry is an objective requirement for building a high-quality city sub-center. As the largest Sino-foreign joint venture project in Beijing in recent years, Universal Theme Park integrates the surrounding cultural tourism resources such as the Beijing-Hangzhou Grand Canal, Songzhuang, Taihu Lake and Zhangjiawan in series, which is of great significance to promoting Beijing's opening up and the construction of the' two districts' and building an international consumption center city. " Liuli, a member of the District Political Consultative Conference, said that in order to build an equally prosperous city from ancient times to the present, and meet the requirements of the 14th Five-Year Plan and the masses, the development of cultural tourism industry in urban sub-centers still faces challenges such as insufficient construction of grassroots public cultural facilities, insufficient efforts to encourage and guide social forces to participate in the integrated development of cultural tourism industry, and insufficient construction of cultural connotation of global projects.
Liuli suggested that the symbolic public cultural facilities such as libraries and theaters in the sub-centers of cities should be used to strengthen the construction of the demonstration area of the public cultural service system of the sub-centers, build the public digital cultural service platform of the sub-centers, and strengthen the construction of district-level digital libraries, digital cultural centers and digital museums. City sub-centers should take the opening of service industry as an opportunity to encourage and guide social forces, social resources and social organizations to fully integrate into public entertainment services, and actively guide the transfer of high-quality cultural tourism resources to sub-centers.
Accelerate the planning of supporting industries around Beijing Global Resort.
Beijing Universal Resort is located in Tongzhou Cultural Tourism Zone, with a total land area of 4 square kilometers. It will be built in three stages. The master plan includes 3 theme parks, 7 supporting holiday hotels, 2 commercial catering complexes and supporting facilities such as parking and logistics. It is planned to be completed in 2030. Wang Tayi, deputy to the District People's Congress, said that the first phase of the project has been completed and opened, and the subway, parking lot, logistics facilities and employee apartments have been completed simultaneously with the first phase. The second phase of the theme park and the corresponding resort hotel and commercial catering complex are still in the early stage of preparation. "According to the overall planning of the project, Tongzhou Cultural Tourism Zone will take Universal Studios theme park and resort as the core, and plan to land a number of supporting industrial projects around it to stimulate the development of related industries and effectively undertake the spillover effect of Universal Studios."
Wang proposed to speed up the layout planning of supporting industries. "Universal Studios Beijing has officially opened, and there will be second and third theme parks and holiday content in the future, which will become a high-level tourist destination with a large passenger flow. It is necessary to speed up the study of the layout of surrounding supporting industries, promote industrial planning and implementation, and make Beijing Universal Resort a global sub-center and even a top tourist destination. "
In addition, he also suggested that we should give full play to the value brought by the Beijing Global Project and do a good job in three aspects: pulling, sprinkling and enjoying. Pulling is the landing of global upstream and downstream industrial chains and related industries in the field of cultural tourism, forming a high-tech industrial cluster in the field of cultural tourism; Spillover refers to extending the experience and consumption of global tourists around; Carrying capacity includes food, shelter, transportation, travel, shopping and entertainment, and fully develop surrounding facilities; * * * Enjoyment refers to the integration and development of enterprises with the sub-center, Tongzhou District and global projects as the main body of the tourism market, and the establishment of a high-level tourism * * * enjoyment system, which is integrated and developed in a market-oriented way, including the natural tour of the Grand Canal, the creative art tour of Songzhuang, the cultural performance tour of Taihu Lake and the creative design tour of Zhangjiawan. Through a series of development and operation, make full use of Beijing Universal's leading role in the field of cultural tourism, and build a new highland for cultural tourism development in the sub-center, a world-class tourism and holiday destination and an international consumption center in the capital.
Building rural boutique homestays and developing night economy
Jin Zhenxi suggested that the economic development of B&B should be combined with village planning, at the same time, the development of B&B and folk culture should be promoted, and more original rural culture and historical elements should be integrated into the whole process of planning, design, construction and operation of B&B, with "B&B enjoying folk customs" as a highlight to attract tourists. In addition, he suggested unified planning, further standardized management, and comprehensive service level to improve the overall quality of the hotel.
"Promote the construction of an international consumption center city, further undertake the overflow resources of Universal Studios, promote the upgrading of surrounding hotels and the construction of boutique hotels, speed up the layout construction of characteristic cultural industrial parks, outlets and duty-free shops in the jurisdiction, foster the development of night economy and the first store economy, create more high-quality business districts and online celebrity punching places, and promote the integrated development of cultural tourism business." Du Degeng, deputy to the District People's Congress, said that with the release of the urban construction plan of the international consumption center, the sub-center of the city is laying out the night economic map and lighting up the diversified consumption format at night. This year, Jiukeshu Street is based on the existing solid commercial foundations such as Yunjing East Road, Tongma Road (Jiukeshu Section), Ling Zhan-Sunshine Life Plaza Business Circle and Hongxiang-Donglangwen Chuangyuan, and has compiled a three-year plan for the development of "two lines and two pieces" vibrant consumer blocks, striving to integrate into the new development pattern and systematically constructing an upgrading and optimization mechanism for consumer service supply; Plan and carry out the "new ideas, new consumption" contest, enhance the popularity of the business circle, revitalize the market, encourage and attract the first store to settle in and be creative; Prepare to form an autonomous organization of merchants' alliance, and under the guidance of the Market Supervision Bureau, land the first prepaid consumer service platform, further standardize the business order, enhance the consumer experience, and create a "safe consumption" block. Du Degeng suggested that as an important measure of city image and consumption promotion, the government should play an active role in guiding and promoting, echo the effective market, steadily build night lighting and landscape, improve public services at night, create night consumption scenes, upgrade midnight food blocks, light up the night capital and help the night economy.
Editor Zhang
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