Characteristics and influence of tourism crisis management

(A) the characteristics of the tourism crisis

There are many reasons for the tourism crisis, and the influence scope and duration are also different, but the tourism crisis also has some common characteristics. Mastering the characteristics of tourism crisis can help us better grasp the law and deal with tourism crisis.

1. Suddenly. Tourism is a highly sensitive industry, and the "abnormal state" of natural, economic and social environment may be the inducement of tourism crisis. Therefore, tourism crisis often breaks out suddenly when people are unexpected and not fully prepared. Compared with the normal development situation, the tourism crisis is an unexpected event, which shows a series of chain damages to tourism and related industries in a short time, and even makes it fall into chaos and trough.

2. Harmfulness. The harmfulness of tourism crisis mainly means that the crisis will cause a fatal blow to tourism in a short time. At the same time, because of the high correlation of tourism, which involves many industries such as eating, living, traveling, traveling, shopping and entertainment, the tourism crisis often has a great impact on the economy and society. Because of this, the tourism crisis has a ripple effect, which often leads to other different types of crises, leading to further amplification and continuation of the crisis.

3. urgency. When the tourism crisis really breaks out, it will develop and evolve at a very surprising and unexpected speed, and lead to a series of follow-up problems. For example, the obvious deterioration of the living environment of tourism enterprises, the wide spread of false information, and the floating of the public's heart often lead to the outstanding problem of limited response time for each tourism enterprise that has been hit. In this situation, if the decision-makers can't make a final decision in the shortest time under great pressure, it will not only make the best opportunity to solve the crisis fleeting, but also lead to a series of negative effects that are difficult to completely eradicate in a short time. It requires us to react quickly, make decisions and solve problems at the first time.

4. duality. Crisis is a combination of "danger" and "opportunity", and the duality of tourism crisis shows that danger and opportunity coexist. The crisis not only brings various direct or indirect negative effects to the tourism industry, but also contains unprecedented development opportunities. If handled properly, it often has the duality of "coming quickly" and "recovering quickly". Therefore, when the crisis breaks out, we should be far-sighted, fully realize the development opportunities contained in this dilemma, seize the opportunities, break through in adversity, gain vitality in danger, turn bad things into good things, and turn dangers into opportunities.

(B) the impact of the tourism crisis

Analyzing the impact of tourism crisis on tourism can enable us to take correct measures to deal with the tourism crisis, eliminate the adverse effects and restore the normal tourism format as soon as possible. The impact of tourism crisis on tourism is mainly manifested in the impact on tourists, tourism enterprises, tourism industry and tourism destinations.

1. The impact of the tourism crisis on tourists. As the main body of tourism activities, tourists are most sensitive and direct to the tourism crisis. The impact of tourism crisis on tourists is mainly manifested in the decline of tourism demand and the damage of tourism confidence. Because the crisis may affect normal life, tourists will lose confidence in the tourist destination as an attractive and safe destination, which will lead tourists to change their tourism behavior, such as stopping or postponing tourism activities and seeking alternative tourism. However, this effect is short-term and reversible. After the end of the tourism crisis, it will quickly return to normal, and even new tourism opportunities will appear.

2. The impact of tourism crisis on tourism enterprises. Tourism enterprises are providers of tourism products and services. The impact of tourism crisis on tourism enterprises is mainly manifested in: due to the decrease of tourists, the business of tourism enterprises has stopped or declined, and a large number of tourism facilities and supply capacity have been idle, which makes tourism enterprises face greater operational difficulties. Because of the identity of tourism production and consumption, the non-storability of tourism products and the difficulty of transforming tourism facilities, tourism enterprises have considerable operational risks. If the tourism crisis lasts for a long time and there is no supporting policy, tourism enterprises will face a crisis of survival.

3. The impact of tourism crisis on tourism. Tourism is a highly interrelated industry. The tourism crisis not only directly caused a serious decline in the tourism market, but also affected the economic and social benefits of related industries and industries, and affected the sustained, stable and healthy development of tourism in a period of time.

4. The impact of tourism crisis on cities (tourist destinations). A tourism crisis in a tourist destination will have a negative impact on the image or reputation of the destination, leading to a decline in tourism attraction and the number of tourists, and a weakening of competitiveness, which will affect the economic and social life of the destination to a certain extent. If the crisis is not handled properly, it will have a long-term negative impact on tourist destinations.