Traditional Culture Encyclopedia - Tourist attractions - What are the main aspects of tourists' perceptual psychological set?

What are the main aspects of tourists' perceptual psychological set?

Tourists' perceptual psychological stereotype is mainly manifested in the first cause effect, halo effect and stereotype.

(1) first cause effect. For example, special attention should be paid to the design of the first impression area in the visual identification image planning of tourist attractions. The first impression area is the first sight space for tourists to enter the scenic spot, so the good impression of the first impression area on tourists will have an impact on the subsequent impressions of tourists.

(2) Halo effect. If some young people envy a friend's cuteness, they will find him cute everywhere.

(3) Stereotype. For example, when it comes to businessmen, people always associate them with "mercenary", and when it comes to soldiers, they feel mighty and powerful. This is a professional stereotype.