The difference between business tourism and exhibition tourism

Business travel is also called business trip. It is a concept of subdivision in the tourism industry. It mainly involves transportation, migration, accommodation, sports events, cultural or catering activities, banquets, etc. in the hotel industry. The procedures during work are obviously related to the arrangement of meeting rooms and business centers, such as some necessary facilities: paper, projector, screen, internet interface, etc.

Business travel is an important symbol of a host city. Compared with an average of 165 tourists a day, its budget is 260 tourists a day [European data].

Accommodation is usually paid by enterprises or other units at public expense, so individual tourists can spend more money on shopping and entertainment.

In recent years, business tourism is one of the fastest growing tourism projects. Judging from its scale and development, it has become an important part of the world tourism market, and it still has great development potential. According to statistics, among the $3.5 trillion in global tourism revenue every year, $420 billion belongs to business travel expenses of enterprises, accounting for 12% of all tourism revenue, and this proportion will increase with the development of the world economy and the advancement of globalization. At present, the number of global business tourists accounts for about 1/3 of the total number of tourists. Many famous hotel chains in the world have found that business guests account for 53% of global housing tourists and 60% of hotel chains. In recent years, many emerging tourism projects have also promoted the development of business tourism, such as the fastest-growing incentive tourism. At present, there are about11000000 people in the world for incentive travel every year. The international conference market is also developing rapidly. Since the mid-1970s, international conferences have attracted the attention of more and more countries and regions with their extensive influence, high profits and huge market potential. According to experts' estimation, with the recovery of the world economy, the annual global conference income will reach more than $220 billion, and it will increase by 8% ~ 10% every year.

Convention and exhibition industry is a new industry integrating commodity display and trading, economic and technological cooperation and scientific and cultural exchanges, with multiple functions such as information consultation, investment attraction, transportation, urban construction, commercial trade and tourism services. Through exhibition activities, we can promote huge logistics, people flow, capital flow and information flow, enhance the city's taste and popularity, and then promote economic and social development. MICE tourism is the product of tourism under the premise of holding conferences, exhibitions, trade fairs, trade fairs and expositions.

MICE tourism is a form of tourism developed by holding international conferences, seminars, forums and various exhibitions, and it is a key point in the development of tourism products in Beijing. At present, international conference tourism has the characteristics of large group scale, high level of guests and consumption, long stay, involving many related service industries, low cost and rich profits. In Europe, North America, Asia, Hong Kong and Singapore, conferences have become an industry. The number of exhibitions is also increasing rapidly. There are 2 1950 internationally registered exhibitions from 1998 to 1999. All kinds of conferences and exhibitions held in Beijing every year account for 80% ~ 85% of the whole country. The number of MICE tourists and the proportion of consumption in Beijing are increasing year by year, and there is great potential for developing MICE tourism.

They are closely related and the differences are obvious. The repeatability of business tourism and business activities is characterized by stability. MICE tourism is divided into off-season due to seasonality, and the proportion of business tourism at its own expense is not high. The standard is determined by the degree of standardization of the organizer or business activities, and the price factor is not the decisive factor. Participants in MICE tourism often provide services or receive services. The travel time is not long, and the consumption quota is generally not too high. In the market segment of business tourism, it is mainly composed of consumers engaged in business activities. General business tourism activities include exhibitions (such as World Expo, Fashion Festival, sugar and wine parties, etc.). ), business negotiation, marketing, management (such as training and incentive travel) and other business tourism activities. Among them, MICE tourism is the most distinctive and important content in business tourism.