Types of pan-tourism industry

Tourism agriculture is an emerging industry that combines agriculture and tourism. It starts from the development of green agriculture, features the production of new, exotic, special and high-quality agricultural products, and relies on high-tech to develop and construct modern agricultural sightseeing parks. It is a new choice for agricultural industrialization.

In modern society, agriculture is not only a production department that provides people with basic material products such as food and clothing, but also is increasingly connected with spiritual life such as environment, leisure, education, culture and so on, becoming a multi-sector industry. Through the use of agricultural resources, local characteristics can be brought into play to form diversification, refinement and uniqueness, and various resources such as natural landscapes, agricultural products and rural manpower can be combined and mobilized to produce a superimposed effect of resources, assist agricultural transformation and enhance the vitality of the agricultural industry. . Here we quote Taiwan’s successful development experience of tourism agriculture to explain. The convention and exhibition industry is the general term for the conference industry and the exhibition industry, that is, by holding various forms of conferences and exhibitions, it attracts a large number of business and tourist passengers, and promotes product and service market development, information and technology exchanges, and foreign trade. and tourism, in order to promote the development of transportation, accommodation, commerce, catering, shopping, finance, insurance, telecommunications and many other related industries. With the gradual deepening of economic globalization, the exhibition industry has become one of the symbols to measure the degree of internationalization and economic development of a city. From a global perspective, economically developed countries such as Europe, the United States, and Japan have been leading the new trend of world sports and have firmly occupied the leading position. The leading position of the recreational and sports industry in Western countries is mainly reflected in:

1) Strong recreational and sports project development capabilities

Nearly all of the emerging recreational and sports projects in the world are developed in Western countries For example, according to the survey data of the United States 15 years ago, there are more than 30 kinds of sports and sports projects in the United States, including new sports and sports projects such as sailing, road racing, skiing, ice hockey and so on.

2) Advanced recreational and sports facilities and equipment

Modern recreational and sports projects such as bowling, various electronic remote control models, sauna stoves, multi-functional fitness equipment, etc. are all high-tech products. These facilities and equipment are based on high-tech achievements.

3) The design level of recreational and sports projects is high

The design of recreational and sports equipment, facilities and environment tends to be luxurious, exquisite, scientific and reasonable.

4) High penetration rate of recreational and sports projects

Even recreational and sports facilities with luxurious facilities and expensive fees, such as golf, bowling, sauna and other projects, have a considerable popularity rate. The vast majority of low- and middle-income people also frequent it, and other recreational and sports projects and consumption venues have achieved socialization to varying degrees.

5) Recreational and sports activities have strong cultural color

Recreational and sports activities not only make the sports spirit strive for improvement, but also contain the foundation of relaxation, harmony, kindness and beauty. The non-violent and civilized characteristics of recreational and sports activities make recreational and sports venues gradually become a gathering place for cultural exchanges, providing soil for the development of cultural ideas. References from participatory entertainment projects in the tourism industry

1) Unique resources can be used to develop characteristic entertainment

Relying on the unique local resource advantages to develop differentiated and characteristic sports and entertainment projects, such as Water bars, water slides, large swimming pools and other projects can be developed in tropical areas.

2) Enhance the interactive participation of entertainment activities

Landscape viewing, performance appreciation and project participation represent the development trend of entertainment products. Combining the location and resource characteristics of the tourism industry, actively develop tourist participatory entertainment projects to meet tourist needs to the maximum extent. For example, resort hotels in areas with developed handicrafts can develop activities for customers to participate in making craft souvenirs.

3) Make full use of high-tech means

In terms of technological forms of entertainment activities, comprehensively use sound, light, electricity and other forms of high-tech equipment and technology to package entertainment The project aims to give tourists a "surprising" experience in form and satisfy their consumption needs of "novelty, novelty, and experience."

4) Enhance the cultural connotation of entertainment projects and themed design

Enhance the cultural connotation of entertainment projects, and activity design must comply with the principle of most effectively expressing the theme leisure culture. Leisure commerce refers to a business format that does not simply have shopping as its main purpose, but is aimed at consumer groups whose main purpose is to pursue spirituality rather than purchase goods. Leisure business attaches great importance to the creation of environment, atmosphere, service content and cultural themes, and emphasizes customers' appreciation, association, experience and participation in the consumption process. Since people's spiritual consumption needs will be affected by various factors such as age, occupation, experience, personality, mood and even climate, the degree of personalization will be stronger, so "leisure business" will have more room for differentiated development.

The relationship between leisure business and tourism:

1) Both aim to attract people to gather

Leisure business and tourism both aim to attract people to gather and consumption purposes. Leisure businesses gather or attract people through experiential shopping environments and attractive brands and products, while tourism attracts and gathers people through attractive resources and projects.

2) The elements covered by the two are similar

Both can cover the elements of tourism such as "food, accommodation, transportation, travel, shopping, entertainment".

3) Leisure business learns from and integrates the tourism industry’s construction techniques

Leisure business’s procurement path and tour route design, shopping consumption environment and tourism project structure design.

4) Leisure business constitutes the profit point of the tourism industry

When leisure business becomes the "purchasing" element of the tourism industry, it directly becomes the profit point item of the tourism industry. Based on the gathering of people in the destination, attracting tourists to spend money has become a supporting element of the entire revenue structure.

5) Leisure commerce focuses more on commercial property rules and consumption in urban central locations

The new growth of leisure commerce is based on providing new experiential consumption content and Business formats in the consumer environment, such as: the slimming industry that provides slimming services specifically for women, especially mothers who have gained weight after childbirth; creates a warm book-buying environment, and also has a cafe and some seats where book buyers can A special book bar where you can rest and read; a private restaurant where guests can cook dishes of their own choice according to the requirements without being limited to the menu; guests can also cook in the private room kitchen and show off their skills in front of friends who come with them; a private restaurant where bread making is possible The entire process is presented to customers: for example, Bread Story, a bakery in Singapore opened in Oriental Plaza, has an open bakery kitchen. The relationship between the gaming industry and the tourism industry:

1) The gaming industry has a certain driving effect on the tourism industry

The entertainment and employment functions are to satisfy people's speculative psychology and to participate in gambling Possible revenue-generating features. Such as horse racing, dog racing and various gambling games. This kind of entertainment can often become a special tourism project of a country or region, and at the same time it can also provide employment for part of the labor force.

2) Tourism enhances the attractiveness of the gaming industry

From Las Vegas to Macau, the design of all gaming industries takes into account the operating methods and The element structure brings special consumption experience to tourists. The relationship between creative industries and tourism:

1) Creative industries build an attractive core for tourism

In the 21st century, people work at a fast pace and need to relax nearby after work, and even "go to work" It's a kind of enjoyment, and work is like a vacation. "Many office workers in developed countries believe that where you work (workplace) can show your nobility more than which company you work for (company owner). In this sense, the main actors in cities and regions are not only enterprises, but also the people in enterprises. The location of economic activities is the location that people like, and the strategies of enterprises, cities, and regions are also people's strategies. In 2002, Professor Florida, a professor at Carnegie Mellon University in the United States, used evidence on the location choices of creative people in the United States to show that in the past, the location of companies attracted people, but in the 21st century, it is creative people who attract companies. Companies will move to places where creative people are happy to live. His research shows that creative people in the United States like to live in cities that rank highly on the three factors of technology, talent, and tolerance (the so-called “3T”).

The trend of combining the geographical location of work with the geographical location of tourism and leisure, that is, traveling and leisure near the place of work, and choosing places with good living environment to work, has become an opportunity to develop creative industries. Creative people love cities and regions with creative industries, and based on the definition of creative industries, people engaged in creative industries are only part of the creative people.

2) The creative industry provides content for the tourism industry

The rise and development of the creative industry originated from the increase in people’s leisure time. People need creative, interesting and artistic leisure experiences. Consumption content includes content in various media forms: artwork, handicrafts, architectural design, music, amusement design, landscape design, etc.

3) The creative industry provides high added value to the tourism industry

After the six elements of the traditional content of the tourism industry are integrated into the valuable creative content provided by the creative industry, the understanding of the tourism industry is greatly enhanced. The attractiveness of tourists, both in terms of the number of tourists and the amount of tourists’ consumption, has greatly increased by orders of magnitude.