Travel demand patterns

1. Tourism demand and tourism product prices change in opposite directions. Tourism price is the basic factor that affects tourism demand. Within a certain period of time, when the price of tourism products changes relative to the prices of other products and services that are substitutes, people's demand for tourism products will change. When the price of tourism products rises relatively, the demand for tourism will decrease; when the price of tourism products falls relatively, the demand for tourism will rise. It can be seen that when other factors affecting tourism demand remain unchanged, people's demand for tourism products will change in the opposite direction as the price of tourism products rises and falls within a certain period of time.

2. Tourism demand changes in a positive direction with discretionary income. Within a certain period of time, people’s discretionary income is limited. When prices change, the purchasing power of a certain amount of discretionary income will Changes will also occur. For example, when the price of tourism products decreases, although the amount of disposable income does not change, the actual disposable income increases, thus enabling people to expand with the original level of income. Demand for tourism products. The income effect of this price change shows that there is a close relationship between people's discretionary income and tourism demand. Generally speaking, when other factors remain unchanged, there is a positive relationship between discretionary income and the demand for tourism products, that is, the more discretionary income, the greater the demand for tourism products, especially the It is the increase in the number of outbound trips or the number of outbound travel days, and vice versa.

Basic classification

According to different attributes, tourism needs can be divided into four categories - physical needs, human needs, divine needs and social needs.

Physical needs

Physical needs are the largest component in tourism. They satisfy almost all sensory experiences of people - vision, hearing, smell, taste and touch. Dynamic experience and quiet experience, etc.

Human needs

Human needs mainly include four aspects - emotional experience (such as honeymoon, sentimentality, loneliness, family love, friendship), scientific and intellectual experience (such as internship, pastoral life) , scientific examinations, intellectual games, etc.), sports experience (sports, adventure, extreme challenges, etc.), business experience (such as expansion, cooperation, negotiation, conferences, exhibitions, etc.).

Divine needs

Mainly religious experience. Religion always has a special attraction to people, and religious-related cultural monuments and architectural landscapes also have a unique attraction to people.

Using physical, human, and divine needs as the three major category frameworks and continuing to subdivide them, we know that as many needs as there are, there will be as many recreation methods as there are—and this is the core issue of tourism design.

Social needs

Social needs mainly include two aspects: one is economic needs, and the other is cultural needs. Since the rise of the tourism industry will have a significant impact on the local economy, many places with tourism resources have begun to pay increasing attention to it as one of the ways to improve people's living standards. At the same time, tourism is also the best means to promote local culture. It imprints the local image in the minds of tourists in the form of symbols in a subtle way, thereby increasing the local social visibility.

Influencing factors

First, the influence of resource factors. Including the scale of the existing production capacity of society or the quantity of existing resources and their growth rate, and the utilization efficiency of existing resources.

Second, the influence of aggregate demand factors. Changes in the aggregate supply level are restricted by the aggregate demand level.

Third, the influence of price factors. Generally speaking, the supply and price of commodities change in the same direction.

Fourth, the influence of policy factors is mainly industrial organization policy and industrial structure policy.

Fifth, the influence of environmental factors. Travel in life brings people a sense of spiritual satisfaction and a release of stress. In the rapid pace of life, this demand has been pushed to new highs.