Find a video where many stars promote a program or activity in one sentence.

If the stars invited by competitors are average, then you can invite a star slightly better than them, and your competitiveness will be much stronger. If the celebrity endorsements of competitors have been very successful and the stars are very high-grade, then you must try to take the road of differentiation and invite a star who is different from competitors and consistent with your own brand. Never ask a star who is the same type as your competitors but the next level to be the spokesperson, otherwise you are telling your consumers that you are not as good as you.

Second, brands and products should match the stars.

If you want to appear noble in this brand, Zhang Ziyi and Gong Li are more suitable. If Gong Li is allowed to speak for leisure brands, the effect will be greatly reduced. Many manufacturers are prone to make the mistake of "as long as the star is well-known, it will have an effect".

Third, don't talk to many intermediary companies about the price of stars.

I found that when many companies invited celebrity endorsements, he found many intermediary companies and asked them to quote a star. The manufacturer asked me to find so many, so I talked to that one when the price was low. In fact, it is easy to raise the price, because many intermediaries are talking to the agent of the same star for the same manufacturer. The star's agent knows that the manufacturer will ask him to manage the star, which will naturally increase the price. Therefore, the best way is to only entrust an experienced intermediary to talk about it, because the agent of the star doesn't know whether the manufacturer must invite him to broker the star, and the experienced intermediary company knows the star's reserve price and often gets a good price.

Fourth, more advertising budget can be used to invite stars.

Enterprises must do some publicity when producing products and selling them to consumers. If a company has a publicity budget of 2 million in 1, if it is used for TV advertising, I believe that few people will spend all the money if they see it. If they go to advertise outdoor anti-aircraft guns, they won't be able to play many billboards. However, if you use 2 million stars, you can ask big-name stars to do two years of print publicity. The image of a star can be used in products packaging, store image and other terminals that are in direct contact with consumers, and the advertising effect is much better than the first two methods. This is also the reason why over the years, more and more enterprises are willing to spend a lot of money to invite stars.

Fifth, stars with unstable conduct must not be invited at the lowest price.