This paper compares China's overseas tourism promotion websites with Korean tourism official websites, and puts forward some improvement measures.

China Tourism Overseas Promotion Website is a networked promotion platform launched by the National Tourism Administration. Since its launch more than three years ago, it has effectively conveyed the tourism information of China to overseas users and carried out many special marketing activities.

After optimization and upgrading, the new website of China Tourism Overseas Promotion Network has set up five columns, such as "featured theme tour", "exploring China", "China photo tour", "practical information" and "latest information", which cover China's top ten international tourism brands, hot cities, food, folk festivals, special activities and travel guides, and provide the world with rich and practical tourism information with a concise and vivid content structure.

Advertisers need to make choices according to their own characteristics when choosing overseas media delivery platforms, and it may become easier to go to sea. Shu Fei Interactive is the official authority of Facebook in China. Shu Fei Interactive has been focusing on Facebook business for many years, helping China enterprises to enhance their brand reputation and sales performance in overseas markets through the global network of Facebook and Instagram through excellent service capabilities and leading product technology, and realize global development.

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