Huangshan People’s Broadcasting Station’s traffic and tourism broadcast

Huangshan Traffic and Tourism Broadcasting is my country’s first cross-provincial joint-stock cooperative broadcasting frequency. Less than two years after its establishment, Huangshan Traffic and Tourism Radio has appeared in front of Huangshan listeners as a young and cutting-edge media, becoming the first media in Huangshan's dynamic space. On September 28, 2005, Huangshan Traffic and Tourism Radio was officially launched. From that day on, this new radio wave traveled through the ancient and modern land of Huangshan, and a new voice opened up a new world.

Cross-regional alliances, cross-media alliances, joint-stock operations, and networked station operation are important ways for the development of modern Chinese broadcasting. Huangshan Traffic and Tourism Broadcasting is China's first inter-provincial joint-stock cooperative broadcasting frequency based on this idea. It was jointly founded by Zhejiang Radio and Television Group's Voice of Traffic, Voice of Tourism and Anhui Huangshan People's Broadcasting Station. It is corporately managed and market-oriented. operations. Huangshan Transportation and Tourism Broadcasting is positioned as a modern news and information broadcast mainly for transportation and tourist groups, with dynamic communication and considerate service. It broadcasts 17 hours a day and covers a radius of 60 kilometers. At the same time, with the help of the city's cable radio and television optical cable transmission, it reaches the Hui-Hangzhou Expressway Anhui section and the city's main towns, scenic spots, national highways, provincial highways, and tourist highways. In order to provide service-oriented broadcasting, Huangshan Traffic and Tourism Broadcasting has initially built a social public service information network including transportation and tourism, ranging from the management dynamics of government departments to various situations happening on the road, especially heavy rains hitting the city. Major incidents such as serious water accumulation in the area and leakage of hazardous chemicals can always be announced as soon as possible. Over the past year, Huangshan Traffic and Tourism Broadcasting has broadcast more than 50,000 pieces of the latest domestic and international news and information inside and outside the city, thousands of traffic information such as road conditions, and three to four thousand pieces of ride-hailing service information. In addition, pieces of fashion life information and pieces of beautiful pop music are also broadcast to the ears of Huangshan citizens and domestic and foreign tourists through FM100.4 radio waves. In order to create visible broadcasts, Huangshan Traffic and Tourism Broadcasting goes to the society and holds activities at a higher density. Among them, on New Year's Day in 2006, a health run was organized for thousands of people to welcome the New Year; in March, in order to help a terminally ill young farmer, Huangshan Traffic and Tourism Broadcasting held an on-site fundraising event and launched a program to promote it, and raised funds in just three or four days. More than 10,000 yuan. In the cold wave, the warmth of love conveyed by radio waves moved countless Huangshan people. In May, Huangshan's first beautiful girls' charm show was a hot event. In August, the three-day Water Beer Festival added charming scenery to the Xin'anjiang night tour... Huangshan Real Estate Fair, bicycle fun and cross-country races, Mid-Autumn Festival family cooking competition and other series of events to understand the needs of the audience and grasp the pulse of the market. The event received enthusiastic responses from citizens and tourists. By leveraging government power and market resources, Huangshan Transportation and Tourism Broadcasting quickly increased its visibility and reputation during the event. According to word of mouth among the locals: the most dynamic media in Huangshan is Huangshan Traffic and Tourism Broadcasting. In order to create an influential broadcast, Huangshan Transportation and Tourism Broadcasting strives to disseminate the voices of the party committee and the government, as well as the mainstream voices of society. For the 9th and 10th Huangshan Festival, long-term, high-density live broadcast or online reporting was carried out; on issues such as traffic management, social security, housing, medicine, etc. that the people were deeply concerned about, national policies were interpreted in a timely manner and the voices of the people were reflected. Build a bridge of communication between the government and the people; spare no effort to report on major issues related to the harmonious development of society such as environmental protection and moral construction; pay attention to vulnerable groups at all times, and host and reporters go deep into communities, construction sites, Rural areas reflect the public opinion at the most grassroots level. With their help, migrant workers have recovered back wages, drivers and consumers have successfully defended their rights with their help, and families whose children have run away have been reunited with their help. Less than two years after its launch, Huangshan Traffic and Tourism Radio has emerged as a cutting-edge media in the Huangshan media market. Listeners in Huangshan are accustomed to feeling the pulse of the city, understanding social development, tasting the fashion of life, obtaining the most cutting-edge information, and enjoying the most effective information services through Huangshan Traffic and Tourism Radio. With fresh style, sunny quality and vigorous vitality, Huangshan Traffic and Tourism Radio is becoming a useful, fashionable, modern service and leisure radio for Huangshan people.