Why was the Qiao Family Courtyard delisted as a 5A scenic spot?

Price fraud, tampering with ticket prices, dirty sanitation, damaged facilities, serious decline in service quality, lack of tour guides, doctors, and security guards, serious safety hazards, such as serious degradation of service functions, etc.

The Qiao Family Courtyard was downgraded from five stars to zero stars, mainly due to substandard hardware, complaints from tourists, service levels that could not keep up, and insufficient operational capabilities.

I have been there, but it lacks core competitiveness. I have no feeling after going there, it is deserted, and the surrounding facilities are incomplete

I am very happy to answer this question. The delisting of Qiao Family Courtyard can be said to be a major event in the tourism industry in 2019. To talk about why it was delisted, we must first talk about my country’s A-level scenic spot rating system. my country’s scenic spot rating system began in 1999. The first batch of A-level scenic spots were officially announced in 2001. At that time, the highest level was 4A. In 2005, the highest level of scenic spot assessment increased from 4A to 5A. There are a series of standards for assessing A-level scenic spots, including tourism transportation, sightseeing, safety, sanitation, postal and telecommunications services, shopping, business management, resource and environmental protection, resource attractiveness, market and tourist satisfaction, etc. After being rated as an A-level scenic spot, the tourism administrative department will conduct review inspections and secret inspections every year. If it fails to meet the current standards, it will require rectification within a time limit, lower the grade, or be delisted. This time, the Qiao Family Courtyard had serious problems and could no longer become an A-level scenic spot, so it was delisted.

The Qiao Family Courtyard was rated as a 4A-level scenic spot in 2002, and began to apply for 5A level in 2011. After three years of hard work, the Qiao Family Courtyard was officially rated as a 5A-level scenic spot in 2014. And what happened to the Qiao Family Courtyard that it was delisted in just five years?

The Ministry of Culture and Tourism’s report only mentioned that the review inspection was seriously substandard or had serious problems. What the problem was was not mentioned in the report, but one or two things can be heard from the impressions of tourists who have been there: the ticket price is high , commercialization, old facilities, lack of services, chaotic management, etc. Tickets for the Qiao Family Courtyard started at 20 yuan, and as the level continued to increase and the number of tourists increased, it soared to 138 yuan. As the ticket price increased, the corresponding services disappeared. The guide signs to the scenic area were vague and missing, and the instructions were unclear. To enter the scenic area, you need to Walking through a commercial street full of stalls, and there are stalls everywhere in the scenic area, seriously affecting tourists' visit. The underlying reason is still a management problem. After the scenic spot has tourists and reputation, the first thing is not to think about providing good services and improving facilities, but to make money and increase ticket prices. A good 5A scenic spot has been turned into a smog. It is flatulent, full of commercial atmosphere, and completely loses its proper atmosphere as a cultural relic protection unit. It is only a matter of time that such a scenic spot will be delisted.

I hope the local government and operators can learn lessons from this delisting incident, heal their wounds, reopen it, and give tourists a clean Qiao Family Courtyard.

On July 31, the Ministry of Culture and Tourism issued an announcement deciding to deal with seven 5A-level tourist attractions that seriously failed to meet the standards or had serious problems in the review and inspection. Among them, the Qiaojia Courtyard Scenic Area in Jinzhong City, Shanxi Province was cancelled. Tourist attraction quality grade processing!

The full text is as follows

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In order to strengthen the quality management of tourist attractions, improve the quality of tourist attractions, and purify the tourism consumption environment, in accordance with the regulations of the People's Republic of China and the People's Republic of China According to the standards "Classification and Assessment of Quality Grades of Tourist Attractions" (GB/T 17775-2003) and "Measures for the Management of Quality Grades of Tourist Attractions", based on the annual review results of 5A-level tourist attractions, the Ministry of Culture and Tourism decided to conduct serious substandard inspections The seven 5A-level tourist attractions that have serious problems or have serious problems will be dealt with as follows:

(1) The Qiaojia Courtyard Scenic Area in Jinzhong City, Shanxi Province will be given the treatment to cancel the quality level of tourist attractions;

( 2) Granted to Shenyang Botanical Garden Scenic Area in Shenyang City, Liaoning Province, Yandang Mountain Scenic Area in Wenzhou City, Zhejiang Province, Yuntai Mountain Scenic Area in Jiaozuo City, Henan Province, Yannanfei Tea Field Scenic Area in Meizhou City, Guangdong Province, Mount Emei Scenic Area in Leshan City, Sichuan Province, and Stone Forest in Kunming City, Yunnan Province Six scenic spots including the scenic spot reported criticism and ordered rectification within a three-month period.

Announcement is hereby made.

Ministry of Culture and Tourism

July 31, 2019

The road to "popularity" of Qiao Family Courtyard

Qiao Family Courtyard The compound, also known as Zaizhongtang, is located in Qiaojiabao Village, Qixian County, Shanxi Province. It was built in 1756. The entire courtyard is in the shape of a double "xi". In 1985, this ancient house became the Qixian Folk Museum

In 1986 It was officially opened to the public on November 1st

The 1991 movie "Raise the Red Lantern" was a huge success and the red lanterns hanging in this house became a kind of Qiao Family Courtyard in the hearts of Chinese people. The logo also made the Qiao Family Courtyard famous at home and abroad.

In 2006, the TV series "Qiao Family Courtyard" was broadcast on CCTV, which made Qiao Family Courtyard an instant hit. It became popular all over the country and once became synonymous with Shanxi Merchant Courtyard, attracting domestic and foreign tourists who came here by name. There was so much traffic that it suddenly became an internet celebrity scenic spot.

On December 8, 2011, Qiaojia Courtyard began to apply for a 5A-level scenic spot

According to data

The creation of the 5A-level scenic spot in Qiaojia Courtyard Cultural Park took a long time , with a total investment of 850 million yuan in three years, the "Baoyuan Hall", "Ningshou Hall" and other attractions were rebuilt, a new visitor center, archway, landscape avenue, ecological parking lot were built, the Changyuan River National Wetland Park was built, and Qiaojiabao Village's entire village relocation and other projects have built Qiaojia Courtyard digital information system,

online tour guide system, intelligent tourist passage, traffic management system, etc.

November 2014 On July 28, the Qiao Family Courtyard Cultural Park was rated as a national 5A tourist attraction by the National Tourist Attractions Quality Rating Committee

The controversy over the Qiao Family Courtyard, starting from July 1, 2015, the Qiao Family Courtyard The ticket price is tentatively set at 61 yuan per person, but starting from May 18, 2017, a new ticket price policy will be implemented for Qiao Family Courtyard Scenic Spot!

In fact, the reason is very simple. It is that these scenic spots are no longer worthy of their name, are too commercialized, and have low management levels. The scenic spots do not truly reflect the local cultural characteristics and cannot adapt to the 5A quality level in the new era. Therefore, the scenic spots are only I will delist it, I hope my answer can help you

Qiao Family Courtyard was rated as a five-A scenic spot in 2014. Because (Raise the Red Lantern), (Qiao Family Courtyard), and many other film and television programs were filmed here. The Qiao family is too famous, but the tickets are expensive, the atmosphere is commercial, and artificial attractions are being expanded to fill up the number, etc. Plus dirty, messy, bad and 188 bad reviews. The Qiao Family Courtyard does not meet the 5A standard and has serious problems. So it was delisted.

The service at Qiao Family Courtyard is not up to standard and excessive consumption is involved. The hygiene is poor and the hardware is not up to par.

The service is too poor and there are charges everywhere

The reason why Qiao Family Courtyard was delisted is due to the following reasons: 1. Single type of tourism product; 2. Over-commercialization ; 3. There are deficiencies in transportation and sightseeing; 4. Insufficient investment in safety and health; 5. Deficiencies in resource protection; 6. The comprehensive management of scenic spots needs to be improved, etc.