The development of book rafting in China

my country's "Book Drifting Network" originated from the fact that the founders Laow and Jane picked up drifting books for the first time in front of the Luzern Lion Monument when they were traveling in Switzerland, and thus the Chinese Book Drifting Website was born. . At present, the website has more than 4,000 registered book friends, with more than 400 registered books, and has two "book drifting" stations in Beijing and Urumqi.

Earlier in 2004, Chunfeng Literature and Art Publishing House published three best-selling books - Shi Zhongshan's "Japanese Everywhere", Hong Feng's "Revolution, Revolution" and Yan Lianke's "Suffering" "Let the book drift". The Putuo District Library in Shanghai receives books every year from enthusiastic residents, university graduates, etc. Among them are many books with new quality and good content, such as some teaching aids. These books may not be read in the library, but they may be of great use to some students in school. Therefore, the library came up with the idea of ??"book drifting". They envisioned first setting up permanent rafting bookshelves in nine street (town) libraries and community charity supermarkets in Putuo District, and then using the popularity of some large supermarkets to carry out natural rafting. The event is expected to be launched to the public next month.

Shanghai Ganquan Street has set up 3 to 4 permanent "drifting" bookshelves in public places such as large supermarkets, street libraries, and parks. When residents see a book they like, they can read it at will; after reading it, they can put the book back on the original drifting bookshelf, or put it in another location to continue "floating"; if there are any residents who want to "drift" Books can also be put on the bookshelf at any time for people to pick up and read.

From July 28 to August 8, 2005, during the China International Beer Festival held in Dalian Xinghai Square, the "Joyful Reading·Dalian" large-scale book fair and "Book Drifting" event was held. During the event, there are 20 book drifting stations in Xinghaiwan Square. Readers can pick up books for free after signing and return them voluntarily after reading. This event allowed Dalian citizens to experience another kind of pleasure in reading, and also enhanced the cultural atmosphere of the Oktoberfest and the cultural image of Xinghai Bay. Li Hongli, the organizer of the "Spring Floating Book" and producer of Hunan Satellite TV's "Broadcast and Watch" column, said that the "Spring Floating Book" project is a unique national reading movement and is building an open and permanent floating community among the crowd. The library is a knowledge project with strong ideal color and shaping the healthy and upward spiritual outlook of the whole people. It will mobilize the whole nation to read and test the moral bottom line of readers; at the same time, the "Reading Drift" activity contains game plots and mysterious feelings, making the originally boring reading activity full of fun. The specific method of "Spring Floating Books" is: firstly, books with special logos are "displaced" on the streets. Readers can choose books at will and take them away. After reading, they can also exchange them for other books; secondly, Set up permanent "drifting bookshelves" in major public places in the city for people to borrow books for free or exchange books for books.

In early 2007, a book rafting craze quietly formed in the bustling Yiwu Small Commodity Market. The more than one hundred books that drift here every day are always snapped up quickly. Many young migrant workers in Yiwu say that because of Book Drifting, their lives have been enriched and they are no longer ignorant. At present, the number of Yiwu rafting books has increased to more than 8,000, covering history, humanities, novels, children's books, natural sciences, etc. Qingdao builds a book rafting bus where citizens can put old books and enjoy them

The bus is equipped with small book bags to fill the carriage with the fragrance of books. The unveiling ceremony of the "Reading Qingdao" bus and the launch ceremony of "Reading Qingdao" hosted by the Qingdao Municipal Bureau of Culture, Radio, Television, Press and Publication, Transportation Group and Qingdao Publishing Group were held yesterday at the East Bus Station. Relevant leaders unveiled the "Reading Qingdao" bus and distributed "Reading Qingdao" reading materials to some transportation group buses, school buses, taxis, and long-distance buses.

This event will distribute the first batch of 3,000 books and prepare 500 reading bags. This is also the first time Qingdao City has tried to set up book bags on buses, taxis, long-distance buses and other public transportation vehicles to provide books for passengers to read. The organizer welcomes citizens *** to participate in this event and provide opinions and suggestions on the type, quantity and activity methods of placing books. Citizens are also welcome to place their old books in the "reading bags" on public transportation , realize "book drifting" and let books play a greater role.

Reading Qingdao Drifting in the United States and South Korea

"Reading Qingdao" Going abroad to spread Qingdao culture in the United States and South Korea

Qingdao Daily/Qingbao Network News November 2014, The Municipal Bureau of Culture, Radio, Television, Transportation Group, and Qingdao Publishing Group jointly launched a book rafting activity. Thousands of "Reading Qingdao" magazines and a batch of positive books were floated among citizens and tourists on buses and other means of transportation. The reporter learned from Jiaoyun Culture Media Company yesterday that "Reading Qingdao" also drifted abroad with a travel expert and was passed to people who understand Chinese in South Korea and the United States.

Miss Yi often travels around the world. In 2014, while traveling in Qingdao, the Qingdao book rafting activity was launched. She felt that this activity was "both cultural and public welfare", so she decided to let "Reading Qingdao" follow her on her cross-country trip.

When she arrived at Incheon International Airport in South Korea, she encountered a Korean national ritual performance as soon as she got off the plane, and she passed the first magazine to a cast member who knew Chinese. I happened to meet a newlywed Chinese couple who came to the United States for their honeymoon at the gate of Universal Studios in Hollywood, USA. I gave "Reading Qingdao" to the young couple. While on the Golden Gate Bridge in San Francisco, Ms. Yi passed the magazine to a Chinese police security officer on the bridge who was originally from Shandong.

Ms. Yi said that foreign friends who got the magazine expressed that they would continue to pass on the "Reading Qingdao" rafting activity. Xiamen Book Drifting Association is a social welfare organization sponsored by Xiamen Book Drifting Association and was founded on May 1, 2009 by Shangguan Chaoxi, a post-80s writer and poet from Xiamen. Based on the purpose of "knowledge becomes beautiful through dissemination" and the declaration of "read well, read well, read well", the association has received enthusiastic responses on Xiamen campuses, communities, the Internet, newspapers, etc., and has become the most beautiful cultural landscape in Xiamen! Book drifting, drifting with the fragrance of books in a wonderful journey of civilization and beauty! In 2009, it was taken over by the Fujian Volunteer Club and became a branch of its Xiamen branch. The association is also known as Xiamen Book Drifting Society.

The Xiamen book rafting activity received an enthusiastic response and was published in "Fujian Daily", "Strait Herald", "Xiamen TV Station", "Xiamen Evening News", "Southeast Morning Post", "Xiamen Radio and Television News", "Xiamen Business News", "Xiamen Economic and Transportation" Broadcasting", "Straits Life News", "Fujian Volunteer Club", "Fujian Life Network", "Fujian Department of Education", "Taihai Net", "Xiamen Net", "Xinhua Net", "Sina Net" and other media have reported on it. ——The largest book drifting in the history of China's publishing industry

Starting from July 1, 2011, planned by Airen Media and published by Modern Publishing House, the world-class topic selection·high-quality book "Girls' Age" , began to hold simultaneous book rafting activities in more than 100 cities across the country. The event aims to promote and promote the dissemination of excellent cultural works so that "excellent works benefit people and advanced ideas guide people." Make every contribution to China's cultural renaissance. The book rafting activity covers 34 provincial capitals, municipalities directly under the Central Government and famous historical and cultural cities in various places, as well as Hong Kong, Macao and Taiwan. Rafting locations include well-known newspapers, TV stations, women's federations, family planning commissions, libraries and other units in various provinces and cities. The event will last for 6 months, at which time a large-scale press conference will be held to select the "Top Ten Outstanding Readers in China" and announce the "Top Ten Civilized Reading Cities in China". It is reported that this is the largest book rafting event in the history of China's publishing industry so far. Afterwards, the "Girls' Generation"·Audition·"Girls of the Times" - national image spokesperson event will be held.

Activity details

World-class topic selection·Excellent book "Girls' Generation"·Drifting

——Book rafting activities in 100 cities across the country are held simultaneously< /p>

Purpose of the activity:

1. To disseminate the best works and the most advanced ideas and promote the progress of Chinese society and human civilization.

2. Through drifting events, we can understand the degree of civilization and the quality of citizens in different cities by whether they can return to the original place.

3. Selected as "China's Top Ten Outstanding Readers" and "China's Top Ten Civilized Reading Cities".

Activity rules:

1. The unit or individual who receives the work will serve as the "guardian" and "mayor" of the work in the city "Girls". Please "Mayor" let "Girls" float in the city with a sense of gratitude, excitement and responsibility.

2. The event ends at midnight on December 25, 2011. Readers who currently hold "Girls" must send "Girls" to us by express mail the next day. There is no need to pay for express delivery, just pay on delivery. For the last person, please write down your name, phone number and other contact information in detail for the purpose of selection.

3. During the rafting period, readers can leave their own "footprints" in order to participate in the selection. To leave footprints, you can leave your name and contact information on the title page and end of the book.

Activity rewards:

1. Select one of the "Top Ten Outstanding Readers in China" and each person will receive a special gift package worth 100,000 yuan. (Details are confidential)

2. Obtain the opportunity and qualification to participate in the news media conference, and the event party will underwrite the entire fare, accommodation and meals.

3. Ten outstanding volunteers of "Girls' Generation", with several bonuses and gifts.

4. Unveil the “Top Ten Civilized Reading Cities in China” and announce them in the media. Spreading the fragrance of books and spreading culture in this way is like a "drifting bottle" in the Middle Ages, giving people a sense of mystery and romance. What is drifting is a dream and a belief. In mainland China, the "book rafting" activity has been going on intermittently for one or two years, but it has become popular since 2006. "Book rafting" is gradually becoming a new cultural fashion, and Drifting Fang is a website that advocates rafting fashion.

In early 2008, after a year of preparation, the public-spirited Hangzhou Baton Network learned from the advantages of previous book rafting and combined it with China's actual situation to propose a new book rafting model: book rafting points combined with public welfare Consignment shops, vigorously develop responsible public libraries, exchange your unused books with baton drifting books. This ensures the continuation of book rafting.