The situation of the tourism industry in 2020: It’s time for traditional travel agencies to change!

The year 2020 is destined to be an extraordinary year for all travelers. At this moment when one could use the Spring Festival to improve one's performance, an epidemic ruthlessly tore apart the dreams of all tourists. Overnight, thousands of tourists across the country became officially laid off. Seeing that the epidemic is about to pass, where should traditional travel agencies go in the future? Personally, I think the tourism industry chain can be divided into several parts.

The first one is the foundation of the tourism industry, scenic spots in various places. This epidemic has made everyone truly feel the achievements of the Internet, virtuality, systems, and technology. The longer we stay at home, the more deeply we can feel the impact of all these on everyone. Scenic spots have opened virtual VR and online reservations, and the previous electronic ticketing and self-driving tickets have been put into use again. However, no matter how virtual tourism is, it always needs to be implemented in the end. After all, the charm of scenic spots cannot be truly felt just through online or VR experiences. Therefore, after the epidemic, scenic spots must seize this opportunity to expand the application of electronic ticketing and the Internet, so as to truly realize ticketless sales, online sales and even real-name ID card sales.

The second one is the so-called travel suppliers, that is, wholesalers. In fact, as the driving force behind the entire market, wholesalers and the ground connection resources behind them are important links that influence the entire traditional tourism industry. In the future, single products should be adjusted. Develop towards fragmented products with highly liberalized, selectable and customized products. Due to the epidemic, group travel will inevitably be affected, which means that whether it is wholesale, charter flights and other businesses, there will be a higher probability of forming a group than before, so this time it is like what I have been advocating before to "break up the group and break it up in advance" Classification in groups”. In this way, it can ensure that the wholesaler's original resources such as machine seats can be fully utilized, and it can also truly start to cover the entire market. Whoever can adjust earlier will grab a position in the market. And I predict that in this year’s tourism market, outbound tourism will be greatly affected, while domestic tourism will become the main competitive market for wholesalers. Originally, Domestic tourism products are already in great demand, and new outbound wholesalers will join in the shopping spree. Therefore, this year's tourism industry and the domestic market may be in a state of turmoil.

The third one is the traditional travel agency, which is the travel agency stores we see on the streets. The epidemic has forced these tourists to start acting as agents for e-commerce, Dongdong, and Baobao, but the effect is actually very average. Lack of online sales experience, lack of corresponding customer groups, and single sales methods restrict all traditional travel agents. It turns out that travel agencies have a single product, a small audience, and insufficient innovation. Therefore, their accumulated customers are basically the elderly. However, the elderly group is not receptive to the new sales model, causing travel agencies to act on their own initiative. Personally, I predict that, at least for some time in the future, traditional businesses will be impacted, and will mainly fall into a situation of serious product homogeneity, fierce price competition, and fierce competition for customers. In this case, whoever can find the entry point of market products and who can adjust the customer structure first will have the last laugh. Therefore, it is recommended that travel agencies make full use of the results of classifying customers during the epidemic, find a level where their own customers are deficient, strengthen business capabilities, adjust product structure, and provide more flexible and targeted products.

All travel agency colleagues need to be reminded that the tourism industry does not just refer to a travel agency business. It covers a very wide range, and tourism products also do not just refer to ready-made products provided by suppliers. One thing is certain. With the end of the epidemic, both "retaliatory tourism" and development tourism may appear. The tourism industry is also affirmed and vigorously developed by the country, and the tourism industry will definitely maintain an adjusted growth. But how much of this can traditional tourism businesses and travel agencies get a share of? If we limit ourselves to the original travel agency business and original customer groups, the results will be very unpredictable.

This epidemic is actually a conflict with the original simple and fragile travel agency business and the entire tourism industry chain. It makes the crisis behind the prosperous market come ahead of schedule, which is a disaster and a disaster. A reminder to all of us travelers to seek changes and innovate breakthroughs. The original state of the travel agency, which had a single product, simple sales methods, and primitive management methods, needed a more thorough change and adjustment.