What is the advertising copy promoted by Ctrip about the poster picture of Spring-Cherry Blossom Festival?

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What is the advertising copy promoted by Ctrip during the Cherry Blossom Festival? In the cherry blossom season, the promotion of tourism service brands is indispensable. For example, Ctrip has launched a series of romantic and beautiful online and offline marketing while cherry blossoms are in full bloom. Among them, three groups of copywriting stand out from all kinds of advertisements. Now let's take a look at these three groups of copywriting of Ctrip ads:

The first group: As long as there is spring in my heart, I will wait until bloom.

Ctrip posted a set of posters with animated pictures of literature and art, with the theme: As long as there is spring in my heart, I will wait until bloom. At first glance, it looks a bit like a popular saying in previous years, "As long as there is sand in your heart, everywhere is Maldives".

In the alley after the rain, drinking red wine, even if there is only a small bathtub, watching cherry blossoms dance with the wind is also a pleasure.

Reading and drinking tea, the subway without crowds is so comfortable, a small bottle of cherry blossoms is falling, and there is spring in my heart. What's wrong with that?

Even if there is only a teddy bear at the door of the store to accompany you to dinner, even if it is not a big meal, you should be a gentleman with a knife and fork gracefully. The falling cherry blossoms also add a touch of romance.

It is also a good life to cross the road with dogs and cherry blossoms.

This group of animated posters mainly shows four scenes from the male perspective: bathing in the alley, reading in the subway, eating alone and shopping alone. Even if there is only one person, you should appreciate the things around you and have a good mood.

The second group: drama essence H5

After this wave of fresh posters, Ctrip produced another drama, H5: I treat you as spring, but you choose to be someone else's aphrodisiac. The story of a little boy being cuckolded is told in a way that caters to the tastes of contemporary teenagers.

In order to make his girlfriend happy and meet his various requirements, men keep tossing in various streets and alleys. After buying hot and sour powder, menstrual towel and duck neck, he accidentally discovered that his girlfriend was cheating.

Looking back on my girlfriend who enjoyed cherry blossoms together in those years, the bright smile is so ironic now, and my heart is full of deep despair, falling into a disheartened lovelorn.

On the subway, I accidentally found an advertisement poster with the theme of cherry blossoms in Ctrip, and suddenly realized the profound meaning of "As long as there is spring in my heart, I will always wait for bloom". So I rediscovered myself and looked for hope in life.

Group 3: subway posters

Posters on the subway show four different groups of people, namely male and female students, white-collar workers and foreign tourists.

Careful observation can also reveal the small details inside: band-AIDS, zippers, warning tapes and pins. The task of the poster was concealed by the ornament on the left eye. From the picture alone, it seems that you can't see any meaning, but with the copy of "cherry blossoms are not in season, no desire to watch", the original intention is to express the season when we don't watch cherry blossoms, and also to let everyone take action in the short flower season, so as not to miss the good travel time when bloom is in full bloom.

Judging from these three groups of posters, Ctrip pays more attention to the life feelings of modern people. In the customer's feelings, not only visual effects, but also spiritual feelings are used to arouse the audience's * * * voice. For example, an exquisite H5 lens attracts the audience to look down deeply. Cherry blossoms can be seen everywhere in dynamic literary posters. Even if a person wants to travel with a good mood, this is the meaning of travel.

Use small objects related to our lives to tell us to seize the time and seize the beautiful things. After reading this group of poster copywriting, what do you think of Ctrip's copywriting?

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).