Business Profile of BTG Group

Beijing Tourism Group owns many well-known enterprises. Beijing BTG Jianguo Hotel Management Co., Ltd. is one of the most famous hotel management brands in my country; BTG Co., Ltd., as a listed company controlled by BTG, has outstanding performance in the tourism sector; BTG holds four large fully qualified travel agencies ——China Comfort Travel Service, Shenzhou International Travel Service Group, China Ocean International Travel Service and China National Travel Service; "Shouqi Group" controlled by BTG is one of the largest tourist car companies in China; Beijing Exhibition Hall, owned by BTG, is Beijing The earliest large-scale multi-functional exhibition hall.

The hotel industry will form an operating system that is in line with international practices and has a reasonable allocation of high, middle and low grades. Including nearly 10 five-star high-end hotels managed by brands such as Kempinski, dozens of three- and four-star mid-range hotels managed by BTG Jianguo, and more than 100 hotels managed by Homeinns and Xinyandu. economy hotel, bringing the total number of hotels invested and managed by BTG to more than 200.

The travel agency industry will be based on China Kanghui Travel Agency’s nearly 100 branches across the country and Shenzhou Travel Agency’s more than 100 marketing outlets in Beijing, forming a network centered in Beijing and radiating to major tourist source markets across the country and overseas. Reception system.

The catering industry will give full play to the operating advantages of famous time-honored catering brands and more than 200 chain stores, bringing together famous brands such as Quanjude, Fangshan, Fengzeyuan, Sichuan Hotel, Jude Huatian and Donglaishun. .

The automobile service industry has more than 8,000 operating vehicles and a relatively complete comprehensive service system of automobile sales, automobile repair, car rental, and oil product supply.

The tourism business will highlight the advantages of the Lufthansa brand and further integrate distinctive tourism products such as Lufthansa Friendship Mall, Guiyou Mall, Jinyuan New Lufthansa MALL, Lufthansa Outlets Shopping Center and Antique City business resources and establish a high-end shopping system with international standards.

The scenic spot industry will focus on resource development to form an organic connection between tourist source areas and tourist destinations.

The convention and exhibition industry will give full play to the resource advantages of Beijing Exhibition Hall and hotel convention and exhibition facilities to maximize the overall benefits of convention and exhibition market development and reception services. The hotel industry is one of the important pillar industries of Beijing Tourism Group and has maintained sustained and stable growth for a long time. BTG Group owns more than 30 wholly-owned and controlled star-rated hotels, mainly concentrated along Chang'an Avenue, Xiyuan, Yansha Business District and other places.

BTG has established two well-known brands in the hotel management industry: "BTG Jianguo" and "Homeinn". "BTG Jianguo" controls and manages dozens of hotels across the country. Home Inns Hotel Group owns two major brands: Home Inns and Yitel Hotels. It now covers more than 110 major cities in more than 30 provinces and municipalities across the country, with more than 600 chain hotels, forming the largest hotel chain far ahead of the industry. network system. BTG's catering segment brings together many well-known brands and is integrated into Quanjude Co., Ltd. and Donglaishun Company.

Each of these brands has its own special dishes and market positioning, the main ones are:

——Featuring Beijing-style catering "Quanjude Roast Duck" and positioning in the boutique tourism-style catering market "Quanjude" brand;

——"Fangshan Restaurant" featuring "Man-Han Banquet" palace dishes and positioned in the high-end business catering market;

——"Guanfu" "Sichuan Hotel" features Sichuan cuisine and is positioned in the southern cuisine boutique catering market;

——"Fengzeyuan" features Beijing Shandong cuisine such as "Sea Cucumber King" and is positioned in the northern cuisine boutique catering market ";

In addition to the above, there are also time-honored Chinese restaurants such as "Donglaishun", "Hongbinlou", "Barbecue Wan", "Casserole House", "Liuquanju", "Huguosi Snacks", etc. There are also corporate brands such as "Jude Huatian" that include different business types. They operate different cuisines, covering Chinese dinners, fast food, snacks, Western food and other varieties, which can meet different consumer needs. Beijing Shouqi Co., Ltd., which is invested and controlled by Beijing Tourism Group, is one of the largest tourist automobile companies in China. It owns nearly 10,000 vehicles of various types. It is a joint-stock enterprise integrating automobile operation, leasing, sales and maintenance, and oil product supply.

Shouqi Leasing is one of the earliest companies engaged in professional car rental services in Beijing. Shouqi and domestic car rental company *** jointly created the "China Tourism Car Rental Network", which has been launched in more than 20 major cities. The azure blue Shouqi Taxi is one of the first brand taxis launched in Beijing. Shouqi Guobin Fleet is a unique and prestigious fleet. In the 50 years since its establishment, it has received more than 1,000 (times) foreign heads of state and government and thousands (times) delegations of foreign government ministers and above. Known as a "world-class fleet." BTG Co., Ltd. is a listed company under BTG Group. The Hainan Nanshan Cultural Tourism Area owned by the company relies on its unique mountain views, sea views and rich Buddhist culture, and is based on ecological construction. It has the largest vegetarian restaurant in the country and is a nationally famous AAAA-level scenic spot. Ningxia Shahu Scenic Area, which BTG Co., Ltd. invests in, is one of the country’s 35 trump card scenic spots and is an AAAA-level scenic spot, further consolidating and developing the northwest tourist market.