B&B drives the development of rural tourism, let’s see how Taiwan does it

Six steps to revitalize rural tourism:

Refined-themed cultural elements

Cultural B&Bs mainly rely on the unique cultural foundation of the village to show the individuality of the village products and formats to avoid a cookie-cutter travel experience. Therefore, the extraction of thematic cultural elements in the village is particularly important, which is often the first step in product construction. In addition to being an important basis for the development of B&B products, the theme cultural elements are also an important supporting factor for the creation of the village park landscape, the development of experience activities, the control of architectural style and the creation of the village atmosphere. All development and activation of the village must fully focus on the village. Unique theme culture, thereby creating a unique and personalized resort.

2. Activation - Village Characteristic Culture

Cultural activation is an important means to realize and inherit the value of village characteristic culture. Cultural B&B villages can be culturally activated through artistic, creative and experiential methods of the village's characteristic culture.

Artistic, the village itself is a good work of art. The cultural B&B village can develop art-themed B&Bs, village culture and art exhibitions, cultural and art studios and other projects based on full reliance on the village's characteristic culture. , thereby realizing the collision between the original simple and traditional village characteristic culture and fashionable art culture;

Creativity, traditional ancient villages not only need to protect and develop characteristic culture, but also need to creatively develop traditional culture. For example, cultural and creative activation can be carried out through the creation of creative buildings, creative landscapes, creative festivals, etc., as well as the development of halls, creative theme exhibition halls, creative entertainment projects, etc.

Experiential, cultural activation methods include not only simple static display exhibitions, but more importantly, dynamic activation and development that can participate in the experience. Only when culture can be experienced by tourists can it form value. Therefore, cultural B&B villages can deeply explore cultural connotations and develop unique folk cultural activities, characteristic cultural experience centers and other projects.

3. Development - Personality creates high-quality products

For B&Bs to become high-quality products, a powerful driving force comes from the B&B owners. In the post-rural tourism era, step-by-step standardized tourism can no longer meet the needs of travelers. When B&Bs become the carrier of the owner’s ideal living life and show the owner’s personal characteristics and aesthetics, it can truly attract like-minded travelers. Therefore, the owners' own hobbies and aesthetics will be reflected in the design and development of B&Bs, thus presenting diverse and highly personalized B&B products. This is a rural B&B community with a story. The owners of B&Bs can be artists and art lovers with a strong sense of art and design, cultural and creative workers, local aboriginal residents, or ordinary people who yearn for rural life and return to the countryside.

4. Implantation - multiple creative formats

In order to enhance the accessibility and experience of the village, select the historical and cultural relics in the village and make full use of the folk culture with the village's characteristics. Embed leisure, entertainment, catering, shopping and other business formats to create an exquisite rural cultural leisure product system and cultural tourism system such as cultural markets, museums, folk restaurants, etc., as supporting products for cultural B&Bs, to enhance tourists’ experience.

5. Preservation - the original life style

The original production and life style in the village is an important intangible asset of the cultural B&B village. Only by ensuring that the production and life style of the indigenous people is not destroyed , cultural B&B village tourism will be full of vitality, otherwise it will just be a hollow resort that lacks upgrades. Aboriginal people can play a variety of roles in cultural B&B villages. For example, continuing to live in residential buildings and maintaining the original production and living habits will be an important part of tourists' visiting experience. In addition, the village’s intangible heritage such as food, customs, and handicrafts are all based on the indigenous people, and these fully reflect the village’s original production and life style. Therefore, for tourists, not only ancient dwellings and historical and cultural relics are sightseeing objects, but the production and living customs of the indigenous people themselves are also a kind of sightseeing resource. The villagers are particularly familiar with the local customs, and the living customs they display are the most charming.

6. Create a theme cultural atmosphere

Create a strong atmosphere of the village through the village’s public landscape design, experience activity development, and architectural style control around the theme cultural elements. cultural atmosphere. The design and construction of the landscape focus on restoring the original original landscape of the village, fully building on the existing facilities and landscape, and striving to integrate with the environment and culture; the development of experience activities can best activate and display the cultural atmosphere of the village, and the activities It is necessary to fully rely on the unique cultural foundation of the village to display and interpret the village's characteristic culture and enhance the experience of tourists; the architectural style is the tangible carrier of the village culture, and the development of B&B and leisure products strives to be based on the original houses of the village. The buildings need to be coordinated and unified with the original architectural style and cultural environment.