The development history of Qiantang Zhizhai

After passing through the green willow avenue and pushing open the heavy door, a private garden that has experienced hundreds of years of wind and rain is revealed in front of you. The epitaph stone carvings can vaguely discern the magnanimity of the literati and generals of the past; the green bricks and gray tiles also show the dignity and elegance of the past. This is Zhangjia Garden - Zhelu, known as the famous garden in western Henan. Qian Tang Zhi Zhai is part of the garden. In 1936, Zhang Fang, the owner of the garden, opened a space in the garden to build a Zhai Zhai and inlaid the collected epitaphs here. Zhang Taiyan inscribed the title "Qian Tang Zhi Zhai".

The wind and rain remain the same

Qiantang Zhizhai is located in Tiemen Town, Xin'an County, Luoyang City. It covers an area of ??more than 40 acres and is composed of architectural gardens with different forms, complete functions and rigorous layout. . Now there are mainly cultural relic protection areas, garden areas, Northern Wei Dynasty Grottoes, Zhang Fang's former residence, etc.

Qiantang Zhizhai has profound historical accumulation and rich artistic connotation. It has high historical value, scientific value and artistic value. It carries the rich history of the Tang Dynasty for more than 280 years and demonstrates the breadth and depth of Tang culture. The epitaph stone carvings are rich in content and are known as the wonders of Tang culture in China and have attracted the attention of the world. In the 1980s, it was announced to be open to the outside world and became famous throughout the country. In 1996, it was announced as a national key cultural relic protection unit by the State Council.

2. Build brand and plan first

Since the reform and opening up, with the rise of tourism, more and more people have turned their attention to cultural tourism. As a result, a number of cultural relic tourist attractions represented by Tianzi Jialiu were developed. As the third chapter of Luoyang tourism, Qiantang Zhizhai has been developed into a national tourism brand and has become the common sense of relevant leaders and experts in our county, Luoyang City, and Henan Province.

In 2001, in the overall tourism planning of Xin'an, it was clearly stated for the construction and development of Qiantang Zhizhai that "it is necessary to restore and expand the existing scale, with Tang culture as the characteristic and folk culture as the fulcrum, so as to make it a tourism development center in Xin'an "leading" requirements, and designated the development and construction of the first phase of Qiantang Zhizhai transformation as a key county construction project. That year Qiantang Zhizhai was awarded the national 3A-level tourist attraction by the National Tourism Administration.

Since then, our county has continued to increase the construction of Qiantang Zhizhai, making every effort to build the Qiantang Zhizhai tourism culture brand, and further proposed the goal of striving to become a national 4A-level scenic spot. Planning is the leader in tourism development and construction. Only by adhering to planning first, extracting regional characteristics, designing tourism products, and packaging tourism projects can we ensure the healthy and rapid development of the tourism industry. In terms of planning and design, our museum strictly follows the cultural relic protection policy of "rescue first, rational utilization", and has successively hired Luoyang Garden Design Institute, Nanyang Ancient Architecture Institute, "Qiantang Zhizhai Tourism Development Plan", and "Zhang Fang's Former Residence Maintenance Design Plan" 》. According to the plan, the main task of the construction of Qiantang Zhizhai Scenic Area is to carry out a series of supporting projects on the original ancient buildings and core areas on the basis of maintaining the original appearance, and to show the original style and rise and decline process of the gardens in western Henan as much as possible, embodying General Zhang's philosophy of attaching great importance to literature and culture. Reading is a fine tradition passed down from family to family.

Three seize the opportunity and welcome all directions with smiles

In 2008, the second phase of Qiantangzhizhai renovation was regarded as a key county project. Our museum attached great importance to the construction of this project and set up an infrastructure office to study and formulate construction plans. Plan, clear division of labor, pay close attention to implementation, assign responsibilities to people, and ensure smooth progress of the project. Since the project started in May 2008, it has successively completed the landscape of the South Park, the reconstruction of the lotus pond, the multi-functional hall, the renovation of the peony garden, and the construction of the ecological parking lot. It has also completed the water supply and drainage, power transformation and visitor center, construction of tourist public toilets, and construction of the South Park. Gate construction and other infrastructure supporting projects. It is worth mentioning that the maintenance project of Zhang Fang's former residence was completed on schedule. In 2010, the scenic spot began the exhibition work of Zhang Fang's former residence, and it is scheduled to be completed and open to guests in October 2011. The total area of ??the scenic spot reaches 24,000 square meters, of which the tourist area has nearly doubled.

4. Publicity and promotion to enhance image

Tourism is a typical image industry, and visibility is productivity. While we are doing a good job in the development and construction of Qiantang Zhizhai, we have carefully planned, taken multiple measures, and actively carried out publicity and marketing activities. Taking advantage of the festival, we organized personnel to go to Zhengzhou, Luoyang, Xi'an and other cities inside and outside the province for promotion; we cooperated with CCTV to produce a promotional video for Qiantang Zhizhai; we organized and participated in various tourism fairs and signed contracts with more than 100 travel agencies; we carried out various special events Publicity activities enhance the attraction of scenic spots. Today's Qiantang Zhizhai attracts Chinese and foreign tourists with its profound cultural heritage and unique architectural style of Tang culture. In 2007, tourist ladies from 30 countries gathered to appreciate the unique beauty of the garden and understand the culture of the Tang Dynasty; in 2008, Qiantang Zhizhai, a national second-level museum; in 2009, the Qiantang Zhizhai Painting and Calligraphy Academy was established; in 2010, she was invited to Japan and Cultural exchange activities are held in Taiwan... This marks that Qiantang Zhizhai has become the new favorite of tourism in the Central Plains. "Qiantang Zhizhai, a cultural tourism brand, is becoming more and more famous.