How does the Tourism Bureau develop ground connection?

First, be brave in taking responsibility and take the development of Dongying tourism as its own responsibility.

The number of tourists received by travel agencies is an important indicator to measure the development level of tourism in a region, and making our tourist destinations bigger and stronger is an important symbol of our tourist destination construction. Dongying Jiangchuan Travel Agency Co., Ltd. was founded at the beginning, which was the key period for our city to create an excellent tourist city in China. Most travel agencies in this city only organize tours and sell similar products. At that time, our company had the idea of "making your own cake instead of grabbing it", insisted on both group tour and ground connection, strived to achieve the goal of "walking on two legs" and made its due contribution to lengthening the "short board" of ground connection tourism in Dongying as soon as possible. At the end of 2009, our city was officially established as an excellent tourist city in China, and the time is ripe for Dongying to accelerate the development of ground-based tourism business. 20 10 Dongying Jiangchuan Travel Agency Co., Ltd. seized the favorable opportunity of Dongying's increasing tourism popularity and increasing attraction of key tourist attractions, set up a special ground connection department, integrated local tourism product lines, actively contacted colleagues in Jinan, Qingdao, Zibo and other places to transport tourists to our city, and at the same time did a good job in conference tourism reception. Starting with the reception of one-day tourists from the Yellow River Estuary, the Dongying two-day tour route was launched, which received 650 tourists from 32 teams that year. The satisfaction of overseas tour groups and tourists with our company's ground connection service has strengthened our confidence in doing a good job in ground connection tourism. Since the beginning of this year, our company has taken the opportunity of celebrating the 90th anniversary of the founding of the Communist Party of China to promote wetland tourism and the red revolutionary cultural route, and successively signed agreements with the Yellow River Estuary Eco-tourism Zone, the former site of Liuji Branch of Guangrao, Sunwu Ancestral Hall and other scenic spots to transport tourists. A large number of tourists from Beijing-Tianjin-Hebei and surrounding cities in the province come to visit our city. Compared with the same period of last year, the number of tourists received by our company has increased by more than 20%, and our company is fortunate to be one of the travel agencies that focus on ground connection business in the city.

The second is to actively explore and strive to develop ground connection services.

Travel agency is an important tourism service provider, with one end connecting domestic and foreign tourism markets and the other end connecting hotels, scenic spots, shopping places and leisure and entertainment places, which is a bridge and link connecting the major elements of tourism in series. In the development of ground connection business, we pay attention to route organization, factor integration, tour guide training, etc., and actively explore and make unremitting efforts in promoting Dongying tourism and serving tourists.

(A) the integration of Dongying tourism resources, and strive to launch marketable tourism product lines. Since 20 10, our company has organized employees to step on the line in key scenic spots in the city for four times, including Yellow River Estuary Eco-tourism Zone, Yellow River Estuary Eco-agriculture Sightseeing Park, Swan Lake, Qingfeng Lake, Yellow River Estuary Wetland Museum, Cuilan Lake Park, Shengli Oilfield Science and Technology Exhibition Center, Municipal History Museum, Sun Wu Ancestral Hall, Sun Wu Lake, and the former site of Liuji Branch. We launched a series of products such as "One-day Tour of Yellow River Estuary Wetland", "Two-day Tour of Yellow River Estuary Wetland, Petroleum Culture" and "Three-day Tour of Yellow River Estuary Wetland, Military Culture and Red Culture", and conducted in-depth market research. For different tourist groups such as Beijing-Tianjin-Tangshan and surrounding cities in the province, special tourism products such as eco-tour, sightseeing tour, popular science tour, red tour, picking tour and fishing tour have been launched. At the same time, our company has reached cooperation agreements with many travel agencies in Beijing, Jinan, Qingdao, Weihai and other places, and launched boutique routes integrating key scenic spots such as the Yellow River Estuary Eco-tourism Zone and Shandong Peninsula to receive tourists from the province and the cities around Beijing, Tianjin and Tangshan. Since the beginning of this year, there have been 826 tourists from 33 groups in our city, including 526 overnight tourists from 2 1 group, and the key teams include 65,446 Beijing tourists from 6 groups.

72 people, 56 tourists from Shanghai.

(two) improve the elements of tourist reception, and develop together with hotels, restaurants and shopping places in our city. In view of the lack of tourist reception teams in hotels, restaurants and shopping places in our city, we sent special personnel to discuss with the heads of many star-rated hotels and restaurants in our city, analyzed the great potential of the ground-based tourism market in our city, and determined 15 hotels as our designated accommodation reception units and 10 hotels as group meal cooperation units on the principle of mutual benefit. The cooperative hotels and restaurants have given our company the biggest price concessions, making our products of Dongying two-day tour and three-day tour more attractive. Correspondingly, we have also sent more tourists for them, and the group consumption of tourists has become a new benefit growth point for our company to receive hotels and restaurants. In terms of improving tourism shopping elements, we have successively worked with

Three shopping malls and shops, which mainly deal in local local products, approached and guided them to develop and sell tourist goods for group tourists, which not only met the shopping needs of tourists, but also brought high operating profits to shopping malls and shops.

(3) Training excellent tour guides and providing excellent ground connection services. Our company has 8 tour guides, all of whom have college education or above, and 2 of them have undergraduate education. The company signed a labor contract with the tour guide, paid social insurance for the tour guide, established and improved the salary distribution system and incentive mechanism, and effectively solved the worries of the tour guide. Strengthen the education and training of tour guides, comprehensively improve the comprehensive quality of tour guides through training in professional ethics, instrument etiquette, Putonghua, market knowledge, basic knowledge of tourism, tourism policies and regulations, and strive to make our tour guides become "knowledgeable people" in Dongying tourism through practical training of tour guides, laying a solid foundation for our company to do a good job in ground connection. Since last year, the feedback satisfaction rate of tourists to our company's ground connection business has exceeded 99%, which is the biggest praise for our company to strengthen the construction of tour guides and provide high-quality tour guide services.

In addition, we also strive to do a good job in tourism promotion, ground connection planning and dispatching, tourist satisfaction survey, security and other aspects to ensure that tourists are impulsive and satisfied.

Third, work hard and make more contributions to the sound and rapid development of tourism in the city.

Travel agency is the most active, positive and core factor in the development of tourism, and it is in the leading, pivotal and gathering position in the development of tourism. In the next step, together with other travel agencies in the city, our company will do a good job in organizing tours, better carry out ground connection business, and strive to make more contributions to the sound and rapid development of tourism in the city.

(1) Strengthen the construction of talent team. Adhere to the talent concept of "enterprise development, talent first", make great efforts to introduce, train and use talents, and strive to build a high-quality talent team that adapts to enterprise development. First, strengthen education and training, while doing a good job in pre-job training for newly introduced talents, carry out in-depth on-the-job education and training for all employees, constantly improve employees' professional ethics, scientific and cultural quality and professional skills, and strive to give full play to their talents. The second is to improve the incentive and restraint mechanism, and mobilize the enthusiasm of employees through the combination of material incentives and spiritual incentives, and the combination of management incentives and self-incentives. Third, carefully cultivate a cohesive corporate culture and enhance the centripetal force of employees.

(2) Improve the management level of enterprises in an all-round way. To improve the management level of enterprises, we must first constantly update our concepts. It is necessary to establish innovative ideas, constantly innovate and pursue Excellence, and realize the sustainable growth of enterprises. Secondly, optimize and standardize the management process, establish a systematic, scientific, practical and advanced system, and standardize, quantify, refine and operate the system suitable for enterprises. Third, enhance brand awareness. Adhere to the concept of "integrity creates brand, brand comes from specialty", design and develop characteristic tourism products, provide high-quality tourism services, build tourism product brands and travel agency service brands, and improve the overall level of enterprise management.

(3)

Vigorously carry out tourism land connection business. First, put the operation of tourism ground connection business in a more important position, actively plan the unique "one-day tour, two-day tour and three-day tour" ground connection products, strengthen outreach work, actively participate in tourism promotion, and deeply publicize the tourism products of our city. The second is to formulate and implement standardized operational procedures for ground connection business, including formulating tourist product routes and quotations, preparing reception plans, settling accounts, and filing materials. To provide quality services for foreign tourists visiting our city. The third is to operate with integrity, strengthen mutual cooperation with the same industry, consciously maintain a good order of the tourism market, and make greater contributions to promoting the accelerated development of the city's tourism land connection business.