Creative Tourism Poster Design —— What are the requirements of red tourism poster design for characters?

The winter tourist season is coming, and these five tourist poster templates can inspire you. It is difficult for most people to get value from their work, but a two-day trip to a new landscape can be an adjustment of life and make people gain new possibilities.

Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~

1

Retro style

Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters to promote tourist cities, resorts and weekend trips in the same format.

The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.

Recommend retro tourist posters for you in the Republic of China >>

2

Noise illustration plane illustration

AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.

In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.

These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.

In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.

The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.

AlexAsfour takes into account the composition and color of illustrations when typesetting, and the style and arrangement of words are in harmony with the whole.

Recommend Pingfeng Illustration Poster for you >>

three

geometrical shape

In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.

Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.

ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.

four

High quality photography

The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.

Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.

Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.

five

Graphic creativity creative graphics

Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.

For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.

For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.

How to make tourist posters? First of all, consider the content of the poster. If it is a scenic spot or multiple scenic spots, highlight the high-pixel picture of the most beautiful and best scenic spot as the background, and then write the corresponding text. Don't have too much content, and don't block too much scenery. Based on this.

explain

(1) Picture: Special and representative scenery, culture, legends, history, architecture, etc. The destination to be promoted (the pixels should be high and the picture should be exquisite and representative).

A large page can hold 2-3 photos, and the most visually impactful and representative photos can be placed on the whole page. Try not to arrange explanatory text in the picture, which will affect the strong visual effect of the photo. This can attract readers' attention to the maximum extent.

(2) Copywriting can be scenic spot introduction, scenic spot route, price and so on. The main function of writing is to explain, and sometimes it can also play the role of making the finishing point.

(3) The size of the tourist poster design The specifications of the tourist poster depend on the way the poster is displayed. Generally, if it is displayed on the network, you can use specifications suitable for the network, such as: circle of friends (1080px 1920px or 1440px×2560px) and web banners (width 1920px, height set according to actual needs).

There are three specifications commonly used in real drawings: large (60cmx80cm or 60 cm x 90 cm), medium (30cmx42cm) and small (20cmx30cm). The size of inkjet posters is relatively uncertain, no matter what size, it mainly depends on the purpose.

(4) There are direct and indirect modes of tourist poster design, and the direct mode which is easy to understand is generally chosen. Direct expression is to express the theme directly, and it is easier for readers to understand what they want to express.

The main function of the posters of tourist attractions is to attract tourists, which is equivalent to advertising scenic spots, so the direct style can attract tourists more quickly. The indirect mode mainly guides users to think through posters to achieve the purpose of publicity. This model should be used with caution!

What are the requirements for characters in the design of red tourist posters? 1、

Travel poster

Font size selection

In poster text design, different font sizes have different effects. Take "Red Travel" as an example. When designing these fonts, we usually choose a larger font size to highlight the theme. For the subtitles or other text of the poster, we should consider using a smaller font size and designing with different font sizes. Form a sharp visual contrast, thus highlighting the theme content, integrating the theme emotion of the poster into it, and finally deepening the understanding of the characteristics of red tourist attractions around the country.

2. Font design of tourist posters

Fonts are both readable and decorative. The relationship between different font images and fonts can convey different semantics. For example, Chinese characters in red tourist posters are commonly used. Mao-style characters are used to seek a breakthrough in details, tap celebrity culture, see the big from the small, and tell history in words, which not only increases the humanistic interest of posters, but also better shows the red theme.

In addition to choosing fonts, we can also create and design the strokes of each character locally, such as making the characters more graphical, making the poster design form an organic combination of words and graphics, and increasing readers' memory of the characters.

3. The form of tourism poster design.

Posters mainly present pictures to people, so the text of posters should not be too much. No matter the title, advertising language or text, it should be concise, clearly convey the semantics, refine the theme, and make necessary explanations for the scenic spots. The focus of design should be on the composition of words.

What are the requirements for characters in the design of red tourist posters? Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

The above is what Bian Xiao shared for everyone.

What are the requirements for characters in the design of red tourist posters?

More information can be paid attention to.

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