Functions of Festival Tourism

The functions of festival tourism are detailed as follows:

First, improve the popularity of tourist destinations:

Festival tourism attracts a large number of tourists by holding various festivals and special activities. These activities not only provide tourists with rich cultural experiences, but also improve the visibility and exposure of tourist destinations through media publicity and reports. With the promotion of popularity, the development of local tourism will also be effectively promoted.

Second, promote local economic development:

Holiday tourism has brought remarkable contributions to the local economy. First of all, by attracting tourists, the consumption of local accommodation, catering and shopping has increased, which has brought more business opportunities to local businesses. Secondly, festival tourism has also promoted the improvement of local transportation, tourism facilities and service quality, and provided better conditions for the development of local tourism.

Third, strengthen local cultural identity:

Festival tourism is not only an economic activity, but also a cultural activity. By holding various festivals and special activities with local characteristics, visitors can have a deeper understanding of local history, culture and customs. This kind of cultural exchange not only enhances tourists' cognition and recognition of local culture, but also promotes the inheritance and development of local culture.

Fourth, promote local image building and brand communication:

Festival tourism can display the unique local image and brand by carefully planning and organizing various activities with local characteristics. These activities not only provide rich experiences for tourists, but also expand the spread of local image and brand through media publicity. This brand communication not only helps to enhance the competitiveness of local tourism, but also brings more business opportunities for local enterprises and products.

Verb (abbreviation of verb) promotes local infrastructure construction and improves service quality;

The development of festival tourism needs good local infrastructure and excellent service quality. In order to attract more tourists and improve the competitiveness of tourism, local governments and enterprises will continue to strengthen infrastructure construction and improve service quality. This competitive effect also promotes the benign interaction between local tourism and other industries, and promotes the all-round development of local economy.