How to plan the theme of tourist attractions?

In other words, the positioning of tourist attractions is a problem. The following is an introduction to the five tricks summarized in Yong Xian Chuang Jing.

1, malicious movement-preemptive location method

Everyone knows that fighting must seize the highlands, and positioning also needs to seize the highlands such as resources, industry, culture and products. That is to say, under the premise that these resources, industries, cultures and products are immature, their grades are not clear, and the measurement standards or basis are vague and difficult to be clear, we should take the lead and position first. When President Jiayong Xia was doing Dawei Mountain in Hunan, he seized the highland of the source culture of Liuyang River and positioned the image of Dawei Mountain as "the source of Liuyang River, the day of health preservation".

2. Clever technique-comparative positioning method

Also known as "borrowing light". It is suitable for similar tourist destinations with low popularity but high popularity and reputation. Then in order to spread quickly and let tourists know, this method can be used. For example, Yongxian Chuangjing was named Rizhao Flower Fairy because Rizhao belongs to the coast of Shandong Wonderland, and the village where Flower Fairy belongs started by planting flowers. So the positioning order is: fairy culture+flower culture = flower fairy.

3, coup-rebound pipa positioning method

Not according to normal logical thinking, but using the method of reverse thinking to locate, so as to form an extreme contrast with the reference object. Because extreme things are easy to attract people's attention, middle things or ordinary things are not easy to attract attention. When this end of the image has been occupied by people, if you can stand at the other end, you can form a strong contrast with the reference. For example, in the Jiayou Village project in Hebei Province, because the local resources are in Taihang Mountain, Jiayou Village contains most Taihang crafts from the perspectives of humanistic tourism resources, natural tourism resources and existing industries, so the ordinary Taihang crafts are enlarged and the "hometown of Taihang crafts" is put forward at the level of China, which has played a role of being small and broad.

4. Coupling differential positioning method

It is a new way to establish a new image type on the basis of the existing image categories in the public's mind and occupy the favorable position of this type first. Many villages in this area have their own characteristics. In this case, we can highlight our own characteristics, show differences and create differences. For example, when Yongxian Chuangjing was doing Shili Gallery, a national demonstration site of rural eco-leisure tourism, in Yangshuo, where the landscape and sightseeing were civilized in the world, he put forward a new concept of "six-ethnic health preservation", highlighting the characteristics with cultural health preservation and retaining tourists with differentiated health preservation and leisure.

5, skill independent positioning method

Independent positioning method is a positioning method to establish its own positioning with its own unique, non-renewable and non-reproducible tourism resources. Using unique tourism resources, you can start your own business without ordering food or asking about categories. Even if you describe the image of a tourist destination truthfully, it is not difficult to show your own characteristics and charm. For example, you are in Lincheng, a demonstration county of leisure agriculture and rural tourism, and have the courage to create landscapes. According to the unique local thin-skinned walnut industry, you proposed to build "the capital of thin-skinned walnuts".