What is the current situation of China’s animation industry?

The scale of Internet users is expanding rapidly

Since 2011, my country’s social media has shown explosive growth, and the expansion rate of China’s Internet users is the fastest in the world. According to data from CNNIC's "Statistical Report on China's Internet Development Status", the number of Internet users and Internet penetration rate in my country have increased steadily from 2011 to 2021. As of June 2021, the number of Internet users in my country has exceeded 1 billion, reaching 1.011 billion, and the Internet penetration rate has reached 71.6%.

The scale of online animation users has expanded

The rapid popularization of the Internet has become a powerful driver of the development of the entertainment industry, and the animation industry is no exception. Animation content has become a hot topic among netizens, especially young netizens, as discussions on social media have surged, driving steady growth in anime users. According to the "China Internet Copyright Industry Development Report" jointly released by the National Copyright Administration and Tencent Research Institute, in 2020, the number of online animation users in China reached 297 million, a year-on-year increase of 11.7%, an increase of 160.53% compared with 2016, and the usage rate of netizens reached 297 million. 30%.

The proportion of online copyrights has increased

From the perspective of the online copyright structure, the proportion of online animation copyrights increased from 1.1% in 2016 to 2.0% in 2022, an increase of 0.9 percentage points. The growth rate is second only to short video, live broadcast and online news media.

The online comics and animation market has grown rapidly

During the "Thirteenth Five-Year Plan" period, the trend of videoization in my country's online copyright industry is obvious. As a combination of comics and animation, animation also adapts to the trend. The trend of video development.

In 2020, China’s online comics market reached 3.35 billion yuan, a year-on-year increase of 25%, and an increase of 1016.67% compared with 300 million yuan in 2016.

The online animation market also maintains rapid growth, reaching 20.52 billion yuan in 2020, a year-on-year increase of 24.7%, and an increase of 279.30% compared to 2016. The scale of the online animation market far exceeds that of online comics.

To sum up, in the context of the rapid development of the Internet, the structure of my country's online copyright industry continues to tilt toward the video field. During the "Thirteenth Five-Year Plan" period, the proportion of online animation copyrights increased slightly; the user scale doubled, and the usage rate of Internet users reached 30%; the market scale of online comics and online animation increased by 1016.67% and 279.30% respectively, achieving explosive growth, and in Under the trend of videoization, the scale of online animation market far exceeds that of online comics.

——The above data refers to the "China Animation Industry Development Prospects Forecast and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute