Liu Bing, Chairman of Guo Yi Zhonglian, shares dry goods: cheats on product development of night tour.

Looking at the domestic night tour market, since Guo Yi Zhonglian Science and Technology Group upgraded and built Datang, local governments have issued policy documents to encourage the development of night tour economy. The development of "night tour products" has also become another hot spot to upgrade traditional tourist attractions, optimize industrial structure and tap the incremental consumption market.

"Watching the scenery during the day and watching the performance at night" has become a key tourism feature of tourist attractions. Night tour design, especially night tour, has gradually become the most potential consumption mode. At the same time, night tour also has the functions of perfecting urban tourism function, promoting urban economic development and promoting urban traditional culture.

In the field of night tour planning, Guo Yi Zhonglian Science and Technology Group takes the tourism industry as the core and combines the attraction of market lifestyle to create an atmosphere of blending tradition and fashion at night, providing citizens with rich humanistic experience and high-quality leisure business experience. Through the analysis of phenomenal cultural tourism night tour projects such as Datang City that Never Sleeps, Northeast City that Never Sleeps, Qingzhou City that Guo Yi Zhonglian Science and Technology Group launched, the following conclusions are drawn:

Liu Bing, Chairman of Guo Yi Zhonglian Science and Technology Group, summarized the key elements of night tour product development.

Key element one: having a certain stock of customer resources.

If there are no tourists at all, starting from scratch is risky. With customers and goods, especially the resources of millions of people, the possibility of success will be greatly improved.

Key element 2: Have certain accommodation and reception capacity.

Because of the time of night tour, if there is no accommodation capacity in the scenic spot, tourists will have concerns and worries about accommodation when they play in the scenic spot at night.

Key element three: choose large and medium-sized tourist and holiday destinations first.

Large and medium-sized tourist and holiday destinations have relatively mature supporting facilities, which are the guarantee conditions for service quality and stability.

Key element four: it is best to be close to the metropolis.

Located near the periphery of big cities, the passenger flow and consumption demand are guaranteed, and it is easier to form the consumption habit of night trips.

Liu Bing, Chairman of Guo Yi Zhonglian Science and Technology Group, summarized the key factors for the success of night tour products.

The key point of the explosive products of night tour lies in the shaping of tourism IP, because only having IP can have high communication properties and form reasons for people to pay the bill. The shaping of IP is one of the important features of the night tour development of Guo Yi Zhonglian Science and Technology Group.

The difference between Guo Yi Zhonglian Science and Technology Group Night Tour IP and other IPs is that Guo Yi Zhonglian Science and Technology Group Night Tour IP combines the location of night tour projects, commercial positioning and artistic style of the block, and has built a complete story and logical framework, interactive experience design and derivative development when creating IP, which is the key factor for the success of Guo Yi Zhonglian Science and Technology Group Night Tour IP.