What is the strategy to expand and consolidate New Zealand’s tourism market in China?

The strategies for expanding and consolidating New Zealand’s tourism market in China are: increasing brand awareness, in-depth development of tourism resources, and optimizing service levels.

1. Improve brand awareness: Tourism New Zealand can increase investment in marketing in China and increase New Zealand’s awareness in the minds of Chinese tourism consumers through advertising, publicity and promotion, and continue to Expand brand influence.

2. In-depth development of tourism resources: Tourism New Zealand can deeply explore New Zealand’s unique tourism resources, such as beautiful natural scenery, unique culture and historical heritage, etc., and launch attractive professional tourism routes and products to meet the diversified travel needs of Chinese consumers.

3. Optimize service levels: Tourism New Zealand can strengthen the training of New Zealand tourism employees, improve their service levels and language communication skills, and at the same time cooperate with related companies in the industry to provide more comprehensive and personalized services services to enhance Chinese tourism consumers’ travel experience in New Zealand, thereby enhancing their reputation and loyalty.

Strategy is a guiding direction derived from systematic analysis. There are two cores to the strategy: giving up and focusing. There is the courage to give up and the determination to focus.