The research methods of tourism include

Tourism research methods mainly include qualitative research, quantitative research and mixed research.

1, qualitative research

Qualitative research mainly through interviews, observation, data analysis and other means to understand the problems and phenomena existing in tourism activities. Its focus is to understand the behavior pattern and thinking mode of tourists, identify and describe tourism phenomena by induction and analysis, and explore various social, cultural and psychological factors in tourism activities. This research method is suitable for in-depth analysis of the reasons, significance and connotation behind tourism.

2. Quantitative research

Quantitative research is mainly through a large number of data collection and statistical analysis, analysis and comparison of tourism-related data, and draw some valuable conclusions and results. Its focus is to investigate the number and characteristics of tourists, study tourism behavior and consumption, tourism income and so on. Its main methods include questionnaire survey, field measurement and statistical methods, which are suitable for summarizing tourism data, predicting tourism behavior and quantitatively analyzing tourism economy.

3. Mixed research methods

The mixed research method combines the advantages and characteristics of qualitative research and quantitative research, and realizes the comprehensiveness and reliability of tourism research. Tourism can infer the main problems and phenomena in tourism activities through qualitative research methods such as interviews and case analysis, and then further confirm and summarize them through quantitative research methods such as questionnaire survey and field measurement. The mixed research method can fully excavate the details and enrich the research topics, and at the same time, it can establish a statistical model to quantitatively analyze the overall problem.

A summary of tourism research;

In tourism research, researchers need to use a variety of research methods to obtain more comprehensive and in-depth research results. The choice of tourism research methods should be based on specific research objects, research problems and research purposes.