How should tourism real estate develop in the era of "tourism+"

The so-called tourism real estate generally refers to a development model that relies on the rich tourism resources around, takes real estate development as the main means, integrates tourism, leisure, vacation, residence and other resources, and combines tourism with real estate. Tourism real estate can't be understood as the concept of real estate unilaterally, and it must be supported by multiculturalism to realize the combination of traveling and living. In the future, tourism real estate will continuously upgrade its connotation and enter a new era of "cultural real estate".

Forward-looking Industry Research Institute analyzes the industrial characteristics of tourism real estate to see its future development trend. Specifically, the development trend of tourism real estate mainly includes the following five aspects.

One is to innovate the function of tourism real estate. On the one hand, developers will launch more people-friendly leisure and entertainment projects in combination with the current format; On the other hand, through the construction of marketing strategy, we will vigorously tap the two major resources of mass consumption and business consumption. Actively innovate tourism real estate's function in two steps.

Second, housing enterprises will expand their development methods. In order to get better development, domestic tourism real estate enterprises will learn from international advanced experience, improve their own products, build distinctive brands and seek the best development model.

Third, make full use of online travel. With the development of modern information technology and the change of consumption patterns, many large developers have turned their attention to e-commerce such as travel service websites, and developed tourism real estate by combining online and offline.

Fourth, cultural tourism real estate is sought after. Among all kinds of tourism real estate, cultural tourism real estate is expected to stand out and become one of the main trends of industry development. Cultural tourism real estate is favored because it combines excellent culture with tourism, which not only meets the demand of entertainment consumption, but also embodies the characteristics of leisure and holiday tourism.

Fifth, the business model has changed. With the constant change of tourism real estate's consumer demand, tourism real estate's business model will also change to adapt to the new market environment.