Analysis on the development status and countermeasures of hotel e-commerce

Hotel e-commerce is an inevitable trend in the development of today's hotel industry. Through a unique system connected to the Internet, you can present your own style and characteristics to the world in a colorful and emotional way, promote your own guest rooms and various services, and form a hotel chain industry based on this, form a strategic alliance, and use strong and flexible Use marketing methods to enter the vast market. It can provide face-to-face marketing to a large number of customers. It has opened up a breadth and depth of the market that cannot be matched by ordinary manpower and material resources. It represents the latest and most effective marketing method and brings unlimited business opportunities for hotels to develop customer source markets. The application of e-commerce platforms in the hotel industry must determine market feasibility based on the size of the market space. According to the "China Tourism Statistical Yearbook" (2005), there were 10,888 star-rated hotels (according to economic type, scale and star rating) nationwide in 2004, including 242 five-star hotels and 971 four-star hotels. There are 3,914 three-star hotels and 5,096 two-star hotels. In 2004, the total annual operating income was 123.867 billion yuan, and the business tax paid was 7.107 billion yuan. In addition, according to data, the current size of China's tourism market is approximately 600 billion yuan. And continued growth is expected in the coming years. The scale of this market is large enough to attract hotels to promote their business development by establishing a complete e-commerce system. Advantages of hotel e-commerce E-commerce refers to the use of simple, fast, and low-cost electronic communication methods for buyers and sellers to conduct various business activities without meeting. E-commerce can be accomplished through a variety of electronic communication methods. From the perspective of trade activities, e-commerce can be realized in multiple links. From this, e-commerce can also be divided into two levels. Lower-level e-commerce such as e-commerce, e-trade, e-contract, etc.; the most complete e-commerce is also The most advanced e-commerce is to use the INTENET network to conduct all trade activities, that is, to completely realize information flow, business flow, capital flow and part of logistics online. 1. Provide guests with convenient and fast services. The Internet concentrates hotel product information on one platform and displays it in front of guests to provide B2C direct booking channels. Guests only need to select and confirm according to their needs. 2. Broaden the hotel's sales market and expand the reservation consumer group. The Internet makes it possible for hotel business to extend to places that have never been reached before, transmit hotel product information to all parts of the world, and connect guests who are in demand for hotel products with hotels. This enables hotel product information to be expanded in space like never before, so e-commerce can add new sales channels to hotel industry operations and expand reservation consumer groups. 3. Make hotel products tangible and enhance the trust of booking groups in hotel products. Hotel products have intangible characteristics. Guests cannot personally know the information about the products they need before booking and purchasing the product. The Internet can provide virtual hotels and A large amount of hotel product information. Through the Internet network, guests can learn about hotel products as they wish and have a preliminary experience of hotel products. In this way, hotel online booking not only cultivates and expands consumer groups, but also makes intangible hotel products "tangible" and enhances the booking group's trust in hotel products. Hotel e-commerce construction solution 1. Overall plan design review Hotel e-commerce construction is a systematic project. For the needs of the current project, regardless of future development plans, it will not only cause repeated investment and lead to waste, but also reduce the cost if the plan does not meet business needs. The actual effectiveness of the project itself. Therefore, hotel e-commerce construction should be tailor-made, an overall design plan should be proposed, and an expert group formed by the industry management department should demonstrate and review the overall plan to ensure the advancement and feasibility of the plan. 2. Establish industry certification. Some IT companies do not understand the characteristics of the hotel industry, and clearly stipulate in the guest room broadband contract that the property rights of the network environment do not belong to the hotel. Therefore, the hotel does not have the right to add any other applications to this network environment. In view of the issues mentioned above, it is necessary to certify those companies that specialize in the implementation of e-commerce construction plans in the hotel industry to ensure that IT companies engaged in hotel e-commerce construction are professional and avoid detours in hotel e-commerce construction. 3. Establish service standards For hotels, e-commerce is a tool, a means, and a service. The level of service directly affects the hotel's economic benefits and competitiveness. Although there are currently a large number of high-level technical talents in our country, most of them are engaged in high-paying technical fields, and there is a gap in the service industry. This has become a major bottleneck in the hotel's e-commerce development. 4. Hotel e-commerce development and prospects. Hotel e-commerce in the future should develop in the direction of enhancing two-way communication with customers, improving information services, and increasing added value through personalized services. At present, my country's hotel e-commerce is more "transaction-centered". Concentrated, it is expected that hotel e-commerce will be more complete and more user-friendly in terms of services in the future. 1. Standardization and standardization of e-commerce Hotel e-commerce is an emerging field. my country is still very weak in the overall formulation and implementation of hotel e-commerce norms and standards. This should be the focus of the next stage of development.

The first is standardization, establishing and improving the hotel e-commerce standard system, providing guidance and constraints for the implementation and supervision of hotel e-commerce, market behavior of enterprises and consumers, information content and processes, technical products and services, etc., and pre-empting those that may affect the hotel. Potential factors that may have an adverse impact on e-commerce activities should be guarded against. The second is standardization. In foreign countries, a set of unified data format and interface standards is usually developed by specialized organizations (such as OTA). Hotel e-commerce websites and management information systems all abide by this set of standards when developing, so as to ensure that they are compatible with the data from the beginning. The possibility of seamless linking of hotel information systems. my country's hotel e-commerce data should be standardized as soon as possible and aligned with international standards. 2. Mobile e-commerce will become mainstream Mobile e-commerce combined with intelligent network technology is a truly human-centered e-commerce application. For example, mobile payment—customers can complete secure funds payments to businesses or individuals through mobile phones and other terminals no matter when and where they are. The application of new technologies will make hotel e-commerce functions more complete and applications more popular.

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