I'm writing a paper recently, and I need an English article about China tourism market as a reference.

China tourism market

China's outbound tourism market is experiencing unprecedented prosperity. In this market, the best marketing strategies are constantly developing. Nowadays, network marketing strategy has been proved to be a very cost-effective strategy.

The goal of network marketing

In 20 12, more than 80 million people in China traveled abroad. Therefore, China's contribution to the international tourism market remains the third. In addition, in 2002, China outbound tourists spent 9 1 billion dollars, ranking first in consumption. This huge cake has attracted the attention of companies and countries from all corners of the world.

Now their attraction has been caught by online marketing. Especially for those countries or companies that want to attract individual tourists and senior tourists.

The main reasons for choosing online marketing are the following facts:

83% of China people tend to look up information online before making a decision.

Among the 66% rich people who organize their own travel, searching information online is their first choice, especially the information of travel agencies and hotels.

How do China tourists make decisions?

1. Search

Most China tourists start their travel preparations by searching for information, especially on the Internet. Among them, search engines, travel websites and social networking sites are the most popular tools.

Step 2 compare

After searching, they will compare all the information they find. In this step, other people's comments, news and rankings on other online news media are usually taken seriously.

Step 3 pay for a trip

Once they make a decision, they will pay for it and enjoy their trip.

It should be pointed out that in the Internet age, the value of a tourist means not only money, but also his influence. His opinions, ideas and experiences are likely to affect people in his circle and the next tourist who searches for information on the Internet. China tourists may believe the words of people who are very close to their real life.

Because the Internet plays an important role in most outbound tourists in China, the use of online marketing tools should not be underestimated. The good news is that it is very cost-effective.

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