Principles of tourist route design?

Basic principles of tourist route design

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(1) Contents that tourist routes should include

Due to different research angles, different understandings of tourist routes are different, and the tourist routes we mentioned are mainly from the perspective of travel agencies Set out to understand that it is a core component of the travel agency product.

Tourism route design should include:

Tour route time: total travel time and time arrangement during the entire travel process.

Destination (type, level of tourism resources, etc.): The main scenic spots to visit and the characteristics of the scenic spots. The tourist destination determines the main content of tourism activities.

Transportation: travel transportation methods and tools.

Food and accommodation: the grade of the hotel or guesthouse for tourist accommodation, the standard of the guest rooms, the types and standards of catering.

Activity arrangement: The core and key content of tourist route design. The arrangement of tourist activities directly affects the attraction of tourist routes to tourists.

Services: Reception and guided tours.

Price: Generally speaking, it is a relatively general price.

(2) Principles of tourist route design

1. Principle of market demand

According to the needs of tourists and the fashion and trends of different periods, the design Develop travel itinerary products that suit market needs and creatively guide tourist consumption.

When the per capita GDP exceeds 1,000 US dollars, it enters the mass tourism stage, with domestic tourism taking the lead. When the per capita GDP exceeds US$3,000, international tourism begins. In economically developed areas, people are transitioning from sightseeing to vacation travel; young people prefer adventurous and exciting travel activities.

2. Comply with tourists’ wishes and behavioral principles

Tourists are the main body of tourism activities. Tourists' travel decisions and implementations correspond to when the attractiveness of the tourist landscape reaches a certain minimum value, that is, when the tourism cost has been determined, the experience level brought to tourists by the entire trip can only be equal to or greater than a certain level. Only then will the trip happen. With the increase in tourism costs, tourists will have a satisfactory evaluation of tourist routes only when the increase in tourists' experience level is equal to or higher than the increase rate of tourism costs.

1) The effect of tourism experience is progressive

A good travel route must have a prologue → development → climax → conclusion.

Under the premise of reasonable and convenient transportation, the order of visiting tourist spots on the same route should gradually transition from ordinary tourist spots to more attractive tourist spots. Putting high-quality tourist attractions at the back will increase tourists' excitement level by level, reaching the peak of excitement at core attractions.

At the same time, the psychological condition and physical fitness of tourists are taken into consideration, and the combination and sorting of tourist landscape types are combined to make the arrangement of tourist activities achieve a balance between work and rest, with relaxation and relaxation.

2) Combination of novelty and familiarity

Novel things are exciting, pleasurable and satisfying. At the same time, attention should also be paid to matching with familiar factors to increase tourists’ sense of security. It not only satisfies tourists' pursuit of novelty, but also avoids the feeling of loneliness and strangeness.

3. The principle of non-repetition

Going back will make tourists feel bored and weaken their interest in traveling.

The key is the relationship between the scenic spot and the base. If the tourist spot and the base are traveling for more than one day, there is no need to return to the base to stay overnight. Instead, stay nearby to form a circular tourism branch. On the contrary, you can return to the base for accommodation and form a radial tourist branch.

4. Principle of diversification

There are many types of tourism elements, so don’t “drink noodles every day”. Pay attention to the diversity of tourist attractions and their activities.

5. Principle of time rationality

Shorten traffic running time as much as possible. On time, on time. A process that ensures tourists rest and become familiar with the environment. It is best to arrange scenic spots with rich scenery in the morning, because people are most energetic in the morning. In the afternoon, I feel "full and exhausted". Two hours after lunch the excitement started again.

6. The principle of prominent themes

Prominent themes can make tourist routes full of charm and vitality. In particular, the demand for personalized tourism promotes the themeization of tourism. Characteristics rely on the connection of tourist spots that are intrinsically related in nature or form. The six major elements of tourism can adapt to this. For example: Silk Road tourist route. Xi'an-Dunhuang-Turpan. Watch the Silk Road Flower Rain singing and dancing, eat famous historical dishes, ride a camel, buy Tang Sancai, etc.

7. Principle of flexibility

The schedule should not be too tight and there should be some room for maneuver. Be flexible during execution. For example: strikes in Europe.

8. Travel safety principles

Safety is the most important basic need.