Traditional Culture Encyclopedia - Tourist attractions - What about rural tourism?
What about rural tourism?
Establish rural tourism docking mechanism and income sharing mechanism to highlight farmers' interests. Rural areas have the advantages of tourism, but they still need modern tourism concepts and capital to develop. Create an open rural tourism docking mechanism and income sharing mechanism, connect rural landscape and farmers' resources with modern tourism concepts and capital, promote complementary advantages and drive the poor to become rich. It is necessary to support and encourage specialized tourism enterprises to participate in tourism development, give preferential support policies, give full play to their professional advantages, and drive the poor to participate in tourism development. Actively promote all kinds of tourism enterprises, institutions and social organizations to "pair up" with tourism poverty alleviation villages, and strengthen counterpart assistance in labor employment, agricultural and sideline products procurement, product development, publicity and promotion. Innovating farmers' property to participate in poverty alleviation and development. Farmers' land contracting rights, homestead use rights, housing property rights and farmers' collective resources and assets can all be invested in cooperative tourism development. Establish a mechanism to enjoy the benefits of rural tourism. The development of rural tourism should not exclude the masses, but focus on the interests of poor people and poor households, so that poor farmers can share the long-term benefits of tourism development.
Expand rural tourism routes and industrial value chain, and highlight agricultural value. To change "green mountains and green hills" into "Jinshan Yinshan", it is necessary to expand the value chain of rural tourism and diversify the tourism income of poor farmers. Dig deep into high-quality local products and traditional handicrafts in rural areas, give full play to the role of rural tourism in promoting radiation, build brands of agricultural products, snacks, restaurants and handicrafts with regional characteristics, and realize product standardization. It is necessary to develop rural tourism routes as a whole and form a joint force of rural tourism. Taking daming county, Hebei Province, which is designated by the State Council Development Research Center for poverty alleviation, as an example, rural tourism and agricultural resources are being integrated, developed in groups, scientifically planned and launched rural tourism routes. Create a rural cultural tourism brand that integrates six themes: eco-agricultural tourism, canal culture, emblem culture, celebrity culture, snack culture and red culture. Form a rural tourism industry model with six functions of humanity, nature, folklore, leisure, entertainment and education, provide a regional rural tourism experience with distinctive characteristics and complementary advantages, and enhance the overall attraction of tourism.
Establish a cooperative management and service mechanism for rural tourism and highlight government functions. The development of rural tourism and the implementation of poverty alleviation through tourism involve many aspects and need to be promoted in a coordinated manner from top to bottom. It is necessary to strengthen overall planning and make concerted efforts. Establish a rural tourism collaborative management and service mechanism involving tourism, agriculture, culture, transportation, planning, land, environmental protection, finance, development and reform. Coordinate and solve the problems of planning docking, land security, administrative examination and approval, and integrated use of funds in tourism poverty alleviation work, organically integrate rural tourism work into the overall situation of poverty alleviation, and promote the rapid development of rural tourism. Top-level design and planning should be done well. Actively explore "multi-regulation integration", effectively link rural tourism poverty alleviation planning with local economic and social development planning, overall land use planning, ex situ poverty alleviation and relocation planning, overall scenic spot planning, traffic construction planning and other special plans, and scientifically compile rural tourism poverty alleviation special plans.
Strengthen the positioning and marketing promotion of the tourism market and highlight the market role. At present, marketing is still the weak link of rural tourism. It is necessary to accurately locate the target tourists and actively explore the tourist market. Take the surrounding large and medium-sized cities as the first-class tourism market, organize rural scenic spots to publicize and promote the main surrounding tourist destinations, and carry out business cooperation with local travel agencies. Local people's tourism drives foreigners' tourism, starting first, then becoming bigger, then becoming stronger, demonstrating and driving, and creating momentum for tourism poverty alleviation. It is necessary to broaden the marketing channels of rural tourism, take the initiative and plan actively, and carry out centralized display, bundled marketing and joint promotion of rural tourism products, specialty snacks and specialty agricultural products. Internet new media marketing can be used to support and promote Internet enterprises to deeply participate in tourism poverty alleviation propaganda and marketing, and make full use of online media to publicize and market tourism resources and products.
Improve the infrastructure and sanitary environment of rural tourism and highlight the taste of demand. To develop rural tourism, we should not only "open the door to see nature", but also "close the door is modernization" The government should make unified planning and guidance, improve rural tourism infrastructure, and increase infrastructure construction such as transportation, communication and hydropower in poverty-stricken areas. Promote the construction of roads connecting scenic spots to trunk roads, and ensure that every key village has parking lots, tourist toilets, centralized garbage collection stations, medical first-aid stations, agricultural and sideline products stores and tourist signs. Accelerate the improvement of rural broadband information infrastructure and improve tourist reception conditions. Intensify rural environmental improvement, actively implement the "three changes and one integration" project with kitchen, toilet, house and courtyard as the main content, and create a clean, hygienic, comfortable and tidy living environment.
For more questions about rural tourism, please pay attention to 5 1.
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